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    What Is Marketing?: The Delivery of Customer Satisfaction at A Profit

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    jitu222soni3386
    Marketing involves delivering customer satisfaction at a profit. It is used by organizations and individuals across industries and sectors. Marketing is defined by core concepts like needs, wants, demands, products, services, value, exchange, markets, buyers, and communication. Marketing management involves analysis, planning, implementation and control of a marketing program to build beneficial relationships with target buyers and manage demand to achieve organizational objectives and build profitable customer relationships.

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    What Is Marketing?: The Delivery of Customer Satisfaction at A Profit

    Uploaded by

    jitu222soni3386
    17 views17 pages
    Marketing involves delivering customer satisfaction at a profit. It is used by organizations and individuals across industries and sectors. Marketing is defined by core concepts like needs, wants, demands, products, services, value, exchange, markets, buyers, and communication. Marketing management involves analysis, planning, implementation and control of a marketing program to build beneficial relationships with target buyers and manage demand to achieve organizational objectives and build profitable customer relationships.

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    mkt304ch156464

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    Marketing involves delivering customer satisfaction at a profit. It is used by organizations and individuals across industries and sectors. Marketing is defined by core concepts like needs, wants, demands, products, services, value, exchange, markets, buyers, and communication. Marketing management involves analysis, planning, implementation and control of a marketing program to build beneficial relationships with target buyers and manage demand to achieve organizational objectives and build profitable customer relationships.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    17 views17 pages

    What Is Marketing?: The Delivery of Customer Satisfaction at A Profit

    Uploaded by

    jitu222soni3386
    Marketing involves delivering customer satisfaction at a profit. It is used by organizations and individuals across industries and sectors. Marketing is defined by core concepts like needs, wants, demands, products, services, value, exchange, markets, buyers, and communication. Marketing management involves analysis, planning, implementation and control of a marketing program to build beneficial relationships with target buyers and manage demand to achieve organizational objectives and build profitable customer relationships.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 17

    What is Marketing?

    The delivery of customer satisfaction


    at a profit

    1-1
    Who Uses Marketing?

    • Large and small organizations


    • Businesses
    • Non-profit agencies
    • Government
    • Domestic or global scale operations
    • Individuals…you

    1-2
    Marketing Defined:
    core marketing concepts
    • Needs
    • Wants
    • Demands

    1-6
    Marketing Defined:
    core marketing concepts
    • Products
    • Services

    1-7
    Marketing Defined:
    core marketing concepts
    • Value
    • Satisfaction
    • Quality

    1-8
    Marketing Defined:
    core marketing concepts
    • Exchange
    • Transactions
    • Relationships

    1-9
    Marketing Defined:
    core marketing concepts
    • Markets
    • Buyers
    • potential
    • actual

    1-10
    Marketing Defined:
    core marketing concepts
    Communication

    Products/Services
    Industry:
    Industry: Market:
    Market:
    aacollection
    collectionof
    of aacollection
    collectionof
    of
    sellers
    sellers buyers
    buyers
    Money

    Information

    1-11
    Marketing Defined:
    core marketing concepts
    Company
    Company
    (marketer)
    (marketer)
    Marketing
    Marketing End
    Enduser
    user
    Suppliers
    Suppliers intermediaries market
    intermediaries market

    Competitors
    Competitors

    Environment
    1-12
    Marketing Management Defined

    • Marketing Program
    • analysis
    • planning
    • implementation
    • control

    1-13
    Marketing Management Defined
    • Beneficial Relationships with Target Buyers
    • create
    • build
    • maintain
    • Purpose
    • achieving organizational objectives

    1-14
    Marketing Management

    • Demand Management
    • level of demand
    • timing of demand
    • nature of demand

    1-15
    Marketing Management

    • Building Profitable
    Customer Relationships
    • understanding
    • working with them
    • retaining them
    • building lasting
    relationships

    1-16
    Marketing Management
    Philosophies
    Starting Focus Means Ends
    point
    Existing Selling and Profits through
    Factory products promoting sales volume
    The selling concept

    Customer Integrated Profits through


    Marke needs marketing satisfaction
    t
    The marketing concept 1-21
    Marketing Management
    Philosophies
    • The Marketing Concept
    • Focus on customer wants and needs
    • Delivering satisfaction
    • more effectively than competition
    • more efficiently than competition

    1-20
    Marketing Management
    Philosophies
    • The Societal Marketing Concept
    • Maintain or improve well-being of
    consumers and society
    • Focus on customer wants and needs
    • Delivering satisfaction
    • more effectively than competition
    • more efficiently than competition
    1-22
    Future Marketing Challenges

    • Growth of non-profit marketing


    • Boom in information technology use
    • Rapid globalization
    • Changing world economy
    • Call for ethics and social responsibility
    • New landscape for marketing
    1-24

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