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Marketing Planning Process

marketing planning process----analyzing marketing organizations.. researching....selecting target market, designing marketing strategies

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Paramjit Sharma
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2K views8 pages

Marketing Planning Process

marketing planning process----analyzing marketing organizations.. researching....selecting target market, designing marketing strategies

Uploaded by

Paramjit Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MARKETING PLANNING PROCESS

Market Planning Process PARAMJIT SHARMA


MARKETING PROCESS

•ANALYSING Mktg. Opportunities

•RESEARCHING & Selecting Target Market

•DESIGNING Marketing Strategies

•PLANNING Marketing Programmes

•ORGANINISING, Implementing &


Controlling Market Effort

Market Planning Process PARAMJIT SHARMA


1 Analyzing Market Opportunities

Marketing Research & Information System (4)

Marketing Environment (5)

Consumer Needs(6)

Business Markets

Competition

Segmentation(9)
Market Planning Process PARAMJIT SHARMA
2 Developing Marketing Strategies

•POSITIONING STRATEGIES

•NEW PRODUCT DEVELOPMENT

•PRODUCT LIFE CYCLE

•MARKET LEADER OR NICHER

•GLOBAL OPPORTUNITIES & CHALLEGES

Market Planning Process PARAMJIT SHARMA


3 PLANNING Marketing Programmes

•PRODUCT

•SERVICES

•PRICING

•PLACE

•PROMOTION

Market Planning Process PARAMJIT SHARMA


4 Managing Market Effort

•Marketing Organization
•Latest Trends
•Organizing Marketing And Sales
•Building Customer-Focused Culture
•Improving Marketing Skills
•Monitoring Marketing

Market Planning Process PARAMJIT SHARMA


5 Marketing Control

•Annual plan Control

•Profitability Control

•Strategic Control

Market Planning Process PARAMJIT SHARMA


6 Marketing Plan-contents

•Executive Summary
•Table of Contents
•Current Marketing Situation
•Opportunity & Issue Analysis
•Objectives
•Marketing Strategy
•Action Programs
•Financial Projections
•Implantation Controls

Market Planning Process PARAMJIT SHARMA

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