Scribd
Upload
260 views7 pages

A Study ON Retail Market Survey ON: Pigeon

Stovekraft Private Limited is one of the largest kitchen appliance companies in India. It has a production facility in Baddi, India. Stovekraft introduces Indian homes to convenient cookware and appliances. Together with oil company partnerships, Stovekraft's distribution network expanded across India. The objectives of the study are to understand Pigeon products and their strengths, schemes, retailer perceptions, competitors' strategies, and Pigeon's market share. Primary data is collected through questionnaires, and secondary data from annual reports, websites, and other sources. The questionnaire asks retailers about awareness of Pigeon, customer response to schemes, satisfaction with services, product inquiries, marketing team satisfaction, suggestions, top products, competitors,

Uploaded by

Ranjith Thadakamalla
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
260 views7 pages

A Study ON Retail Market Survey ON: Pigeon

Stovekraft Private Limited is one of the largest kitchen appliance companies in India. It has a production facility in Baddi, India. Stovekraft introduces Indian homes to convenient cookware and appliances. Together with oil company partnerships, Stovekraft's distribution network expanded across India. The objectives of the study are to understand Pigeon products and their strengths, schemes, retailer perceptions, competitors' strategies, and Pigeon's market share. Primary data is collected through questionnaires, and secondary data from annual reports, websites, and other sources. The questionnaire asks retailers about awareness of Pigeon, customer response to schemes, satisfaction with services, product inquiries, marketing team satisfaction, suggestions, top products, competitors,

Uploaded by

Ranjith Thadakamalla
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

A STUDY

ON
RETAIL MARKET SURVEY
ON
PIGEON

WITH REFERENCE
OF
STOVEKRAFT PRIVATE LIMITED
INDUSTRY PROFILE
 He is Mr Rajendra Gandhi The Founder
of Stove Kraft Private Limited.

Stovekraft Pvt. Established in 1997, Stovekraft, aunt of Vardhaman Group


has vast and rich Experience in the kitchen appliances Industry and has
been making rapid
Strides, positioning a growth rate well above that of industry in general.
Today, it is
One of the largest and most diversified kitchen appliances companies.
.It has a production. Facility in has been set up at Baddi, India. Today,
Stovekraft pvt ltd.is one of the largest and most diversified kitchen
appliances companies.
Stovekraft has introduced Indian kitchens and homes to cookware that is
easy and convenient, with Appliances to assist and make your homes and
kitchens don a chic outlook taking off the effort from your shoulders.

Together with a co-branding arrangement with oil companies HPCL,


BPCL and Indian Oil in 2007,Stovekraft’s distribution tentacles extended
OBJECTIVES OF STUDY
 To study on the products available in pigeon and their product strength

 To know about the Schemes applied in pigeon.

 To know the Retailer Perception about the Product.

 To Study on Competitor and their Strategies.

 To Analyse the Market share of Pigeon in Market.

 To study on POP Utilisation and Merchandising Selling


SOURCES OF DATA

PRIMARY DATA:

Through Questionnaire Method .

SECONDARY DATA:

This is taken from the annual reports, websites, company journals,


magazines and other sources of information. 
QUESTIONNAIRE
QUESTIONAIRE FOR RETAIL MARKET SURVEY ON PIGEON PRODUCTS
DATE: PLACE: SHOP NAME:
DEALER NAME: CONTACTNO:

1) AWARENESS OF PIGEON PRODUCT IN MARKET?


A)
2) HOW IS CUSTOMER RESPONDING TO SCHEMES INTRODUCED BY
COMPANY?
A)
3) ARE YOU SATISFIED BY THE BEFORE & AFTER SALES SERVICES
PROVIDED BY THE COMPANY?
A)
4) ON AN AVERAGE HOW MANY CUSTOMERS ARE ENQUIRING ABOUT
PIGEON PRODUCT?
A)
5) ARE YOU SATISFIED WITH THE SERVICE OF MARKETING TEAM?
A)
6)SUGGESTIONS REGARDING:
a) Product:
b) Schemes
7) What are the Top 5 Fast Moving Products in Pigeon?
A)
8) Who are the top 5 Competitors for pigeon?
A)
9) Competitor’s Schemes
A)
10) What are the Best Strengths of the Pigeon?
A)
11) In Which Line Pigeon Should Develop?
A)
12) POP UTILISATION?
A)
13) Is Counter Salesmen Is Having a thorough Knowledge About the Pigeon
Product?

DEALER’S SIGNATURE

You might also like