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Unit 2 - GCE in Media: Communication and Production Research Skills Audit

This document contains an audit of research skills for a student named Elise Phillips. It lists various research methods and techniques and the student's self-assessed competency levels for each. For most items, the audit provides evidence of when and how the skills were used, such as taking photos for a coursework assignment and recording traffic data for a geography project. The purpose of the audit is to show the student's understanding of research methods and how they have applied them to studying existing media texts and developing content for productions.

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44 views6 pages

Unit 2 - GCE in Media: Communication and Production Research Skills Audit

This document contains an audit of research skills for a student named Elise Phillips. It lists various research methods and techniques and the student's self-assessed competency levels for each. For most items, the audit provides evidence of when and how the skills were used, such as taking photos for a coursework assignment and recording traffic data for a geography project. The purpose of the audit is to show the student's understanding of research methods and how they have applied them to studying existing media texts and developing content for productions.

Uploaded by

epphillips93
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Elise Phillips Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews Basic/None
5/10/2010
questionnaires I made and
used
5/10/2010 questionnaires
for most of my
lessons, the
main one was
Pe.
Advanced
focus groups 5/10/2010 Basic/None
photography 5/10/2010 I had to take
photos of the
coast, for my
coursework
when we took a
trip to
Weymouth
Advanced
filming Basic/None
5/10/2010

recording and other 5/10/2010 For Geography


forms of observation we had to
record the
amount of cars
that went
passed on the
road.
Advanced
secondary research

ratings / circulation Basic/None


figures/ Hits/ Box 5/10/2010
Office

− audience and 5/10/2010 Basic/None


market profiles
− information about 5/10/2010 Media we had
events, places and to find out,
people
information for
the our
promotional
video
Competent
identifying likely Basic/None
sources
5/10/2010

identifying and Basic/None


following-up leads 5/10/2010

sifting, collating and Basic/None


storing the
information obtained
5/10/2010

quantitative
research

quantitative research Basic/None


5/10/2010

qualitative research

qualitative research In ICT they had


5/10/2010 to write
feedback on
my vodcast for
example “was
the colour
scheme used
correctly in my
vodcast”
Competent

researching the
content for a
production
• identify accurately 5/10/2010 Basic/None
what you need to
find out

• identify how and Basic/None


where you are likely 5/10/2010
to get the necessary
information

• recognise and 5/10/2010 Basic/None


follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Basic/None


information obtained
accurately
5/10/2010
• collate (that is, sift Basic/None
through, analyse,
evaluate and
5/10/2010
organise) the
information obtained

• store the 5/10/2010 Basic/None


information so that it
is easily accessed

researching a
media product

• what the audience In English we


(or market) is for the 5/10/2010 got different
product
newspapers/
magazines. we
had decide
what audience
it was aimed at.
Competent
• how large that Basic/None
audience (or market)
is
5/10/2010

• what an audience Basic/None


thinks of a product
5/10/2010
• how the product 5/10/2010 Basic/None
compares to other
similar products

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