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Study of Brand Performance of DOVE Bath Soap

This document summarizes a study conducted on the brand performance of Dove bath soap. The study collected information from respondents such as their name, gender, occupation, income, soap usage, preferred soap brands and types, pricing, awareness and usage of Dove soap, and satisfaction with Dove soap. Respondents were asked multiple choice and open ended questions about their soap buying behaviors and perceptions of Dove to gather market research data on the soap brand's performance.

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72 views3 pages

Study of Brand Performance of DOVE Bath Soap

This document summarizes a study conducted on the brand performance of Dove bath soap. The study collected information from respondents such as their name, gender, occupation, income, soap usage, preferred soap brands and types, pricing, awareness and usage of Dove soap, and satisfaction with Dove soap. Respondents were asked multiple choice and open ended questions about their soap buying behaviors and perceptions of Dove to gather market research data on the soap brand's performance.

Uploaded by

saminabatangi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Study of brand performance of DOVE bath soap.

1) Name: ________________
2) Gender: Male/Female
3) Occupation:_____________
4) Family income:
a) Up to 10,000
b) 10000-15000
c) 15000-20000
d) 20000-35000
e) Above 50000
5) How many bath soap do you personally required every month?

[ ]1 [ ]2 [ ]3 [ ]4

6) How many bath soap do you buy for your household every month?
___________
7) Which kind of bath soap do you like?
(tick as many you think appropriate)

[ ] Foamy [ ] Thick lather [ ] Glycerin [ ] Transparent [ ] Milky [ ] Sandal.

8) What is maximum price you spend for standard Bath soap? _______

9) What Avg. price you have paid in recent months for bath soap? _________

10) Which brand do you prefer most?

[ ] Dove [ ] Lux [ ] Pears [ ] if other ________

11) Have you ever use dove?

[ ] Yes [ ] No

12) If yes, please specify why?

[ ] Perfume [ ] Long lasting [ ] Colour [ ] Hygienic [ ] Lather


13) If no, plz specify…Because

[ ] Lack of awareness

[ ] Lack of availability

[ ] Expensive

[ ] other.

14) Are you aware to which company Dove soap belong?

[ ] Yes [ ] No

15) Is Dove Soap easily available in the market?

[ ] yes [ ] No

16) Do you use other product of Dove Except soap?

[ ] yes [ ] No

17) Have you ever seen the advertisement of Dove?

[ ] yes [ ] No

18) If yes, from where you come to know about Dove?

[ ] Newspaper [ ] Television [ ] Internet [ ] Hoardings [ ] Others.

19) Are you satisfied with Dove soap?

[ ] Yes [ ] No

20) On what basis do you buy the soap?

[ ] Quality [ ] Price [ ] Fragrance [ ] Brand [ ] Schemes

21) Are you able to recall the Add of Dove soap?

[ ] Yes [ ] No

22) Are you satisfy with dove soap?

[ ] Yes [ ] No

If no, than any suggestion------------------------------------------------------------------

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