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    A Brief Look On &: Product Life Cycle

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    Mian Muhammad Haseeb
    This document discusses product life cycles and analyzes why Pepsi Twist failed in the decline stage. It defines the typical stages a product goes through from introduction to decline. The stages are product development, introduction, growth, maturity, and decline. It then provides background on Pepsi Twist and surveys people's experiences with the product. The conclusion is that Pepsi Twist failed primarily due to poor taste, limited availability, and competition from Citrus Fanta. Suggestions are made for successfully reintroducing the product.

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    A Brief Look On &: Product Life Cycle

    Uploaded by

    Mian Muhammad Haseeb
    2K views24 pages
    This document discusses product life cycles and analyzes why Pepsi Twist failed in the decline stage. It defines the typical stages a product goes through from introduction to decline. The stages are product development, introduction, growth, maturity, and decline. It then provides background on Pepsi Twist and surveys people's experiences with the product. The conclusion is that Pepsi Twist failed primarily due to poor taste, limited availability, and competition from Citrus Fanta. Suggestions are made for successfully reintroducing the product.

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    Pepsi Twist Failure

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    This document discusses product life cycles and analyzes why Pepsi Twist failed in the decline stage. It defines the typical stages a product goes through from introduction to decline. The stages are product development, introduction, growth, maturity, and decline. It then provides background on Pepsi Twist and surveys people's experiences with the product. The conclusion is that Pepsi Twist failed primarily due to poor taste, limited availability, and competition from Citrus Fanta. Suggestions are made for successfully reintroducing the product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views24 pages

    A Brief Look On &: Product Life Cycle

    Uploaded by

    Mian Muhammad Haseeb
    This document discusses product life cycles and analyzes why Pepsi Twist failed in the decline stage. It defines the typical stages a product goes through from introduction to decline. The stages are product development, introduction, growth, maturity, and decline. It then provides background on Pepsi Twist and surveys people's experiences with the product. The conclusion is that Pepsi Twist failed primarily due to poor taste, limited availability, and competition from Citrus Fanta. Suggestions are made for successfully reintroducing the product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 24

    A BRIEF LOOK ON

    PRODUCT LIFE CYCLE


    &
    TO CONDUCT A RESEARCH ON IT’S
    DECLINE STAGE
    U C T I ON
    INT R O D
    a d A fr az
    u h am m
    • M d
    e d S a e e
    • N av e d
    d J u n a i
    am m a
    • Muh
    l S h ak ir
    • Tufai d
    A h m a
    • Jawad
    WHAT IS PLC?
    • Product Life Cycle describes the stages a new
    product goes through from beginning to end
    (Introduction ~ Decline)
    • PLC Includes following Stages
    – Product Development
    – Introduction
    – Growth
    – Maturity
    – Decline
    A BRIEF LOOK ON ALL STAGES
    • Product Development
    – Includes when a company finds or develops a new Product Idea

    • Introduction
    – It start when new product is first launched. It takes time and sales growth is apt to
    be slow.

    • Growth
    – If the new product satisfies the market, it will enter to growth stage in which sales
    will start climbing quickly

    • Maturity
    – At some point the product sales growth will slow down and Product will enter to
    maturity stage. This stage normally lasts longer than previous stages and it possess
    strong challenges to marketing management.

    • Decline
    – The sale of most product forms and brands eventually dip, sales may plunged to
    zero or they may drop to a low level where they continue for many years, this is
    the decline stage.
    OBJECTIVES

    • To analyze why a product goes to


    decline stage and what are other
    Factors that causes a new product
    to go to Decline Stage
    INTRODUCTION
    • Pepsi-Cola, most commonly called Pepsi, is a soft drink
    produced by PepsiCo which is sold worldwide in stores,
    restaurants and vending machines.
    • The brand was trademarked on June 16, 1903, though the
    drink was first made on August 28, 1898, by pharmacist Caleb
    Bradham.
    • PepsiCo divisions operate in three major US and international
    businesses: beverages, snack foods, and restaurants.
    • The corporations increasing success has been based on high
    standards of performance, marketing strategies,
    competitiveness, determination, commitment, and the
    personal and professional integrity of their people, products
    and business practices.
    A BRIEF LOOK ON PEPSI TWIST

    • Pepsi Twist was introduced in the US in the


    summer of 2000.
    • Pepsi had previously produced a lemon-
    flavored diet cola in the 1970s and 1980s in the
    US called Pepsi Light.
    • Pepsi launched Pepsi A-ha, with a lemon flavor
    in India, in 2002.
    • Pepsi Twist was marketed in Pakistan in 2006.
    The product failed to capture the market, but it
    is still available in some supermarkets.
    AGE
    GENDER
    ARE YOU LOYAL TO?
    HOW YOU COME TO KNOW ABOUT PEPSI
    TWIST?
    IF YOU THINK, PEPSI TWIST IS FAILED SO WAS IT
    DUE TO
    HOW OFTEN DID YOU USE PEPSI TWIST
    Which of the following categories best describes
    your last experience of using Pepsi Twist?
    Rate Your Satisfaction regarding Pepsi Twist?
    Compared to "Citrus Fanta" (Coca-Cola) would
    you say that Pepsi Twist is?
    How likely are you to recommend Pepsi Twist to
    others?
    Rate Pepsi Twist with Attribute to:
    Do you think that Pepsi Twist is a Product
    Failure?
    If Pepsi Twist came back to market,
    Will you use it again?
    OTHER FACTORS:
    • An Idea may be Good but company may
    overestimate the market size.
    • Actual product may be poorly designed.
    • It may incorrectly positioned
    • Launched at wrong time
    • Too High Price
    • Poor Advertising
    CONCLUSION
    • So a Product may go to Decline Stage if
    – Taste is not according to Customer Need
    – An Idea may be Good but company may
    overestimate / underestimate the market size.
    – Actual product may be poorly designed.
    – It may incorrectly positioned
    – Launched at wrong time
    – Too High Price
    – Poor Advertising

    So As:
    CONCLUSION
    • In Case of Pepsi Twist it was Failed due to
    – Poor Taste (59.5 % )
    – Availability (26.8 %)
    – Quality (Only 4.8 % out of 100)
    – Due to Citrus Fanta of Coke

    SUGGESSIONS FOR COMING BACK


    THANK YOU
    ALL

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