Scribd
Upload
106 views14 pages

Search Engine Optimization: Presented By: Arijit Pal 1630910006 Priyanka Das 1630910036

This document provides an overview of search engine optimization (SEO). It discusses introducing SEO and the main search engines. It then covers various SEO methods like keyword selection, getting pages indexed, preventing crawling, increasing prominence through sitemaps and inbound links. It distinguishes white hat SEO techniques that follow guidelines from black hat techniques that try to improperly influence rankings. The document concludes that successful SEO requires professional translation of pages, choosing popular domain names, and using a web host with a local IP address.

Uploaded by

Arijit Pal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
106 views14 pages

Search Engine Optimization: Presented By: Arijit Pal 1630910006 Priyanka Das 1630910036

This document provides an overview of search engine optimization (SEO). It discusses introducing SEO and the main search engines. It then covers various SEO methods like keyword selection, getting pages indexed, preventing crawling, increasing prominence through sitemaps and inbound links. It distinguishes white hat SEO techniques that follow guidelines from black hat techniques that try to improperly influence rankings. The document concludes that successful SEO requires professional translation of pages, choosing popular domain names, and using a web host with a local IP address.

Uploaded by

Arijit Pal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 14

Search Engine Optimization

Presented by:

Arijit Pal
1630910006

Priyanka Das
1630910036
Overview
 Introduction to SEO
 Short description of SEO in general
 SEO methods
 Ways in which we implement SEO
 SEO techniques
 White Hat & Black Hat
 Conclusion

2 SEO
Introduction to SEO
 SEO (Search Engine Optimisation) involves
altering website code, content, and presence
in order to increase rankings in search
engines
 At least half a billion searches are made
worldwide on a daily basis
 If sites are ranked at the top of a search
engine, you are essentially running a free
marketing campaign.

3 SEO
Introduction to SEO
 There are some main players which must always be
considered optimising for, namely Google, Yahoo!,
MSN, AOL, and Ask Jeeves
 Although Google makes up for almost half of
worldwide searches, it is not always a good tactic to
relate your site prominence only on Google
 If half a billion searches are made per day, this means
that over 250,000,000 are made on other Search
Engines
 Each search engine searches the web and ranks sites
differently, so when it may be at the top of one search
engine, it might not even be listed on another one

4 SEO
Leading Search Engines

5 SEO
SEO Methods
Getting indexed

 Leading search engines use crawlers to find


pages depending on search results.
 Keyword selection is the most important step
to effective SEO
 The keywords we use will be the phrases
where we want to be highly ranked on SEs
 Time and research should go into selecting the
appropriate keywords before doing any SEO
• What are the words one would use to find your site?

6 SEO
SEO Methods
Getting Indexed(cont..)

 When a spider goes through a web page, it


determines the weight of frequently used
words in the document, and considers them
the most important in the document.
 The more use of a word in important places,
the more search engines give importance to it.
 The words with highest weight are more likely
to bring up web page when used as a search
term.

7 SEO
SEO Methods
Preventing Crawling

 To avoid undesirable content in search


results.
 Crawl and parse “robot.txt”.
 Instruct the robot to skip the crawling of
pages.

Ex- In March 2007, Google warned webmasters


to prevent indexing of internal search results.

8 SEO
SEO Methods
Increasing Prominence

 Here is an example of why a sitemap is effective

This is a website with a site map.


Sitemap

This is a website without a site map.

Page 4
Page 1
Page 1 and Page 1 and 2
2 can only can now reach
Page 2
reach page Page 3 page 3 in many
9 SEO ways
3 via page
SEO Methods
Inbound Links

 As said before, links from other sites are very


important.
 Google will no list your site if its not found on
an other webpage listed by them
 Methods to get links on other pages
 Link Exchange (free)
 Paid Advertising
• Google Adwords
• Overture
• Specific Websites

10 SEO
SEO Methods
White Hat vs Black Hat
 White Hat
 Conforms not just about following guidelines.
 Ensuring that the user will see the same content of
search engine indexes and subsequently ranks.
 Produce long lasting results.
 similar to web development that promotes accessibility
 Black Hat
 Anticipates that their sites might eventually be banned
either temporarily or permanently once.
 attempts to improve rankings in wrong way.
 create these type of pages in order to download
software on the computer in the background without the
concern of the user.
11 SEO
Leading Future Search Engines

12 SEO
Conclusion
 Successful search optimization requires
professional translation of web pages.
 Registration of domain name with top level
domain in the market.
 Web hosting that provides local IP address.

13 SEO
Thank
You
14 SEO

You might also like