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Character Merchandising: by Chandra Shekhar Nift Delhi

The document discusses considerations for merchandising intellectual property (IP) rights. It notes that technology, secret processes, copyrighted works, and industrial designs are often merchandised. When merchandising IP, one should determine the value and selling price of the IP, identify potential buyers and competitors, research similar existing technologies, negotiate terms with buyers, conclude agreements outlining terms, and transfer rights to buyers upon receiving payment. The document also states that IP merchandising is still developing in many countries and that companies should focus on profiting from IP to generate sustainable long-term income.

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Arvind Bhadouriya
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70 views4 pages

Character Merchandising: by Chandra Shekhar Nift Delhi

The document discusses considerations for merchandising intellectual property (IP) rights. It notes that technology, secret processes, copyrighted works, and industrial designs are often merchandised. When merchandising IP, one should determine the value and selling price of the IP, identify potential buyers and competitors, research similar existing technologies, negotiate terms with buyers, conclude agreements outlining terms, and transfer rights to buyers upon receiving payment. The document also states that IP merchandising is still developing in many countries and that companies should focus on profiting from IP to generate sustainable long-term income.

Uploaded by

Arvind Bhadouriya
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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CHARACTER

MERCHANDISING
BY CHANDRA SHEKHAR
NIFT DELHI
a). What IP are most often merchandised?

- Technology (patented and non-patented) and know-how

- Secret processes

- Copyright (movies, music, songs, software, etc.)

- Industrial Designs

-
b). What to Consider When Merchandising IP

- Need to know the value of the IP that you are selling

- What is your selling price

- Need to know who are the potential buyers

- Need to know who are your competitors

- Is there a similar technology existing in the market?

- Negotiation with your buyer – prepare your ground work

- Conclude agreement with the buyer (put in your terms, etc)

- Upon receipt of payment (or part payment), transfer the rights of


the IP to the buyer

-
merchandising of IP rights is still an infancy among DEVELOPING
COUNTRIES

It is important for the FIRMS to focus on the profit making aspect of IP


and that IP if properly managed and used, can be a long term
sustainable source of income for the company.

Through IP awareness programmes every effort is being made to get


SMEs to be interested in this area and to influence the SMEs to make IP
as a profit centre for the company.

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