1|Page

A PROJECT REPORT
ON
INDUSTRIAL EXPOSURE

BY:
Ankur Mitna
S.Y B.B.A(B)
Roll No.29
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CERTIFICATE

This is to certify that Ankur Mitna, a student of second year B.B.A,

Semester 4th, Brihan Maharashtra College of Commerce, Pune- 04
has completed four industrial visits under the subject Industrial
Exposure in partial fulfillment of requirement for B.B.A. degree of
university of Pune.

The student has satisfactorily worked under my guidance and

direction. I further certify that the information contained in the
report is correct.

Mrs. Bharti Upadhaye,

Coordinator,
B.B.A, B.M.C.C.
3|Page

ACKNOWLEDGEMENT

It gives me immense pleasure and deep satisfaction as I complete my

four industrial visit reports under the subject Industrial Exposure.
The visits were completed with the co-operation, positive attitude
and assistance by the company, faculty and the college.
First of all my deepest thanks go to Mrs.Bharti Upadhaya,the
coordinator of B.B.A/ B.F.T/ B.C.A department for organizing all
the industrial visits.
Sincere gratitude and thanks go to Principal A.B.Deshpande of the
Brihan Maharashtra College of Commerce.
I also sincerely thank our faculty for constant encouragement, keen
interest and support given during the industrial visits.
The guidance enabled me to reach the destination successfully in
right time.

Siddharth Singh Thakur

4|Page

DECLARATION

I declare Mrs.Bharti Upadhaya,that this report on the subject

Industrial Exposure is prepared and edited by me and the
views,observations,comments,conclusion and any other expression
in the report are mine and are not subjected to any kind of bias and
prejudice.

I also declare that this report is submitted to University of Pune for

the partial fulfillment of the requirements of Bachelor of Business
Administration and is not presented and/or submitted to any other
person, institution or organization for any reason.
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INDEX

S.No Topic Page

no.
1. PRAVIN MASALEWALE
6
2. GARWARE WALL-ROPES LTD.
24
3. KOUTONS RETAIL INDIA LTD
31
4. WARANA SUGAR INDUSTRY
39
5. OVERALL CONCLUSION
46
6. BIBLIOGRAPHY
47
6|Page

PRAVIN
MASALEWALE:

PROFILE:-

Official address : Gate no. 461, A/P Bhandgaon, Taluka

Daund,District Pune 412214.

Establishment  Year: 1962

Firm  Type: Proprietorship
Nature  of  Business: Manufacturer, trade export/import
Level  to  Expand: International

Business Owner: Mr. Vishal Choradia

 Trade & Market: North America

Western Europe
7|Page

Eastern Europe
South America
 Main Market Eastern Asia
Southeast Asia
Mid east
Africa
 Total Annual Sales Above US $ 100 Million

Products :
8|Page

 Manufacturer & Export / Import of Single Ingredient Spices

: Chilly Powder, Turmeric Powder, Coriander Powder.
 Blended Spices : Kanda Lasoon Masala, Chatpat Masala,
Garam Masala, Sambar Masala, Pav Bhaji Masala, Chole
Masala, Biryani Masala, Chat Masala, Tea Masala, Subji
Masala, Milk Masala, Pickle Masala, Chiwada Masala, Curry
Powder, Super Masala. Papads
 (Handmade/Machinemade) : Udid, Garlic-Green Chilli,
Sindhi, Punjabi, Rajasthani, Palak, Chana, Potato, etc.
 Food Products : Fried Onions, Garlic Powder, Garlic Flakes,
Papadums, etc.

Introduction:
Pravin Masalewale, the largest procurer, processor and marketer of
spices in Maharashtra, was founded in 1962 by an entrepreneurial couple
- Shri. Hukmichand Chordia and Sou. Kamalbai Chordia. A home based
9|Page

business then, Pravin has grown today to include 3 advanced

manufacturing facilities, offering over 50 ground spices and spice
blends. These Pravin products are classified under 3 specific categories
to cater to the varied tastes and requirements of our 2 million plus
customers across the world. A panel of in-house experts headed by
septagenarian Shri Hukmichand Chordia procures raw spices for Pravin
products.
It is a four decade old leader in the Spices & Papad Industry operating
throughout Maharashtra and through adjoining states of Western and
Central India. Manufacturer & Exporter of Cooking Spices, Papads and
other Food Products. Currently manufacture and market over 8000MT
of a wide variety of Indian spices and papads annually. Apart from
sustained leadership in its markets since its inception, PM has also been
consistent leader in innovation in several aspects of the food industry
like; In Product formulation, Process Design, Packaging Design &
Development, Marketing, Distribution & Logistic Systems and Quality
Systems. With raw material sourced by a highly skilled team supervised
'directly by the Chairman, Shri. Hukmichandji Chordia, the spices are
produced under the most stringent quality systems to ensure the highest
degree of quality, consistency and hygiene. Their Papads are
manufactured on automated machines, with state of the art technology
and conforms to the strictest microbial quality parameters. They have
state of the art infrastructure. Their production unit is well equipped with
fully automatic and state of the art machineries. All raw materials from
grains, oils, dals and masalas to dry fruits etc all are selected and
purchased from the best. All the packaging is done under in clean and
hygienic environment. Each papad is uniform in size and thickness and
conforms to the strictest microbial quality parameters. They use the most
cost-effective methods to distribute products to the rural interiors
including custom built cycles and mopeds. The R & D Department is
10 | P a g e

rigorously working hard to come up with new & variety of papad and
other food products to match the taste buds of different people. The QC
Department is checking all the aspects of quality like freshness, expiry
date and manufacturing date etc. Their products are thoroughly
processed in an isolated section to maintain maximum purity.

HISTORY:-
Hukmichand Chordia of Pravin Masale had little idea that the small
business of making kaanda lasun (onion garlic) powder would rake him
enough profits to make him a household name. "I never strived to make
this a multi-crore business. I was happy enough when I was selling a
total 5 kgs in packets every day," reveals Chordia. It was in 1960, that
Hukmichand Chordia alongwith his wife Kamalabai decided upon
starting the business of selling spices. This despite the fact that being
jains, they were prohibited from the consumption of onion and garlic.
11 | P a g e

"Even though religious reasons forbid us from eating onion or garlic we

realised that the recipe could be prepared without the need of tasting it.
Even back then, people were looking for time-saving recipes," says
Chordia. "The onion garlic paste was the basic ingredient in every
Maharashtrian recipe, so we sat down and grounded these two together
and started selling it to individual buyers. Maybe people liked our
method and masala because orders started pouring in from every corner.
From individual buyers it reached retail sellers and after a few years
wholesalers. The climb was steady," he informs. As founders
Hukmichand and Kamalabai had little trouble handing over the reins of
the business to their sons. Rajkumar Chordia, their eldest son soon took
over the running as the managing director of pravin masale. Rajkumar
alongwith his son and Hukmichand's grandson Vishal Chordia, director
(production & marketing) introduced to the business a new rhetoric look
in terms of packaging and branding. This was a turning point in the
history of the company. The change which was introduced through a
gala event as a sign that the progeny's had taken over. In the detailed
presentation, Vishal unveiled their products under three different brands.

FOCUS AREA- “MARKETING”:

PM believes that marketing business is about how you position it to
satisfyyour market’s needs. There are four critical elements in marketing
your products and business.
Presently they are manufacturing & marketing over 8000 Metric Tons of
Spices annually. Apart from the sustained leadership in its markets since
its inception, PM has also been a consistent leader in innovation in
several aspects of the foods industry:

In Product formulation: Several blended spices pioneered by PM

are now highly popular generic categories;
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In Process Design: PM was the first spice manufacture to automate

large parts of the manufacturing process;

In Packaging Design and Development: The first automatically

packaged spice products in the state came from a PM plant in 1974;

In Marketing: Pravin is the first and only spice manufacturer in the

country to have restructured and rebranded a forty-year old product
portfolio.
In Distribution and Logistic Systems: They use the most cost-
effective methods to distribute their products to the rural interiors.

In Quality Systems: PM was the first spice manufacturer to have

been certified under ISO 9001:2000 Certification.
The Pravin R&D lab works closely with the procurement, production
and marketing teams to assure the flow of quality products.The
marketing strategy used by PM is to sample their products, know their
customer taste etc. The distribution strategy used by PM is through a
proper channel, know affordability, habit, taste & preferences of its
customers & then distribute accordingly in that area.
13 | P a g e

OBSERVATIONS:
We visited PRAVIN MASALE at Daund, Pune on 01-02-2010. We
reached the company at 12.30pm approximately. We were asked to
gather in the garden initially. The garden had a resort like appearance
and there were various recreational facilities available there like the
badminton court, a playground space etc. All of us were served with
refreshments. Mr. Sanjay Sanas, the agricultural supervisor of the
company then addressed us the further proceedings.
The visit was divided into three parts. These are as follows-
1. The Farm.
2. The Presentation.
3. The Factory.
14 | P a g e

The Farm:
Firstly,Mr. Sanas took the us to the agri-tourism department for a short
tour to the farm. In the farm we saw sample plants like kadipatta,
turmeric, parsley, grass tea, tulsi, allspice,etc. Then we were taken to the
organic garden (poly house) which had various plants grown such as
cactus, tomato, cauliflower, spinach, colour capsicum, chana etc. Then
we were headed towards the meditation house which is basically made
for the recreation of the workers and the employees working in the
company. There is a cow shed in the farm as well.
There’s an agri-tourism centre in the company which charges a certain
amount to the interested visitors for the whole farm trip which also
includes lunch and refreshments. This is another way of adding to the
earnings of the company. Mr. Sanas gave us the information that the
farm has an area of around 6 acres.
15 | P a g e

After the farm trip, we were shown the presentation.

THE PRESENTATION:
we were asked to come in the presentation room. Ms. Haley, from the
quality control department, addressed the presentation. Before the actual
company presentation, we were shown a corporate film. The film was
based on masala/spices. It helped us in the better understanding of the
company.
Then we were shown with the company presentation. The company
PRAVIN MASALE started in 1962. It was a small family business
which has today in its 4th generation grown into a huge empire.
Pravin Masale imports various products from all different parts of the
country. For example, the company imports chillies from southern India
i.e Guntur; coriander from kota to central India; turmeric from Sangli
etc.
16 | P a g e

The main objectives of the company are to imply quality and food safety
policy, to use the correct raw material, to give good quality products
which will add to the customer satisfaction, cost effectiveness with value
additions, interaction with customers, applying safety methods for the
workers, various social and environmental responsibilities etc. The
company is registered with ISO 9001:2008. ISO stands for International
organisation for standardization. It is basically related to developing the
system by providing customer satisfaction, value added processes,
continual improvement and compliance to statutory requirements. The
company has attained the Agmark standards. Agmark standards is a
mark on the food products which certifies the product to be officially
safe to consume. Agmark standards deals with agricultural product
marketing. It is essential because safety measures play an important role.
Pravin Masale has launched four different brands. They are as follows-
1. Ambari
2. Sarvam
3. Suhana
4. Seva
AMBARI – The tagline of Ambari is “Har din ho swaad bhara.” Its
the flagship brand of the company and is positioned as the strong day-to-
day need brand. The range will cover spices and masala s as kanda
lasun masala , goda masala , garam masala, single ground spices like
Chilly, Turmeric and Coriander, chatpat masala etc.
SARWAM-The tagline of Sarwam is “uchit mol, shuddhata anmo.l”
Sarvam is an entry level product range for packaged spices. Agmark
certified chilli, turmeric, coriander and garam masala provides a range
of value for money.
17 | P a g e

SUHANA-The tag like for Suhana is “ho jaye aaj kuch khas!” The
various masalas under this brand are Biryani Masala, Pav Bhaji Masala,
the authentic Sambar Masala, the delicate saffron flavoured Milk
Masala, rich Tea Masala, etc. Suhana is positioned as the spices for
special occasions. Suhana also includes ready to cook masalas. It is the
premium brand of PRAVIN MASALE.
SEVA-This brand is the one which tries to target the lower strata
market. The various products under SEVA brand are Udit Papad, chilli
powder etc.
The following table shows the no. Of products in each brand of pravin
Masala:
BRAND NO. OF
PRODUCTS
Ambari 17
Suhana 39
Sarwam 06
Seva 02
TOTAL 64

Over all PRAVIN MASALE produces total of 93 products. This does

not include the ready to cook products.
PRAVIN MASALE uses advanced production technologies which
includes automized machinery for mixing, cleaning and grinding. It also
includes advanced packing technologies that is box packaging machines
and automized packing machines.They use friendly packing material for
the products so as to sustain long shelf life & freshness in the product.
18 | P a g e

This helps to reduce any direct contact of a person touching the spices.
Eg:- Microbes can be spread through direct touching which could be
avoided by using proper packing material.
PRAVIN MASALE also stresses on market research and feedback. It
includes information gathering processes, competitors pricing, schemes
and products; promotions; new product development and new terriroty.
Their biggest competitors are the small local vendors since they can
reach door-to-door & sell their products effectively hence becoming
much more accessible.
In the rural sector there is only difference in the raw materials and not in
the processing. Therefore there is difference in the costs of the products
in the rural sector as compared to the urban areas.
PM holds a stronger position in the domestic market. The export ratio is
8% to 10%. In Maharashtra PRAVIN MASALE holds more than 50%
market share.
One striking thing about the company is that it prefers to have 1 to 1
trade. It does not depend much upon the media for its promotion and
marketing. It keeps direct contact with its customers.
Production is always done in batches. It is a mass production process.
The daily production amounts to approximately 8 to 10 tons. The
turnover of the company is roughly around 140 crores.
They export to UAE, UK, USA, Australia.
The following table shows the no. Of Distributors of PM state wise:
STATE NO. OF
DISTRIBUTORS
Maharashtra 287
Maharashtra Van. Sales 13
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Madhya Pradesh 23
Goa 05
Rajasthan 07
Karnataka 12
Gujarat 12
TOTAL 361

The following table shows the no. Of outlets of Pravin masala state-
wise:
STATE NO. OF OUTLETS
Maharashtra 59576
Madhya Pradesh 3750
Goa 1295
Rajasthan 1041
Karnataka 2270
Gujarat 1440
TOTAL 69372
20 | P a g e

THE FACTORY:
There are around 500 employees working in the factory. These
employees work in 3 shifts each for 8 hours. They have a weekly off on
Thursdays which they used for maintenance purpose.
Products like turmeric, coriander etc are produced in the factory.
The process for TURMERIC includes various steps like cleaning,
blending, grinding etc. Under cleaning, the classifier acts as dust
remover. It removes the dust from the powder. The stones and turmeric
is then separated manually. After this the actual clean turmeric is
obtained. There are different types of turmeric powders obtained like the
kadappa whole, rajapuri whole, and waigaon whole. Waigaon is
produced in Nagpur. Ambari is the best of all the turmeric. The
difference is in the colour, flavour and taste.
After the clean products are obtained the raw materials are blended.
Then they are added in the feeding hopper. This then goes to the bucket
elevators and again to the classifier to remove the dust. In the classifier,
air application is used. It is passed on to the belt where fine products are
obtained. After all these processes it is taken for grinding.
The next process is of the packaging unit. The cost of SARVAM
products is Re 1 and that of the SUHANA products is Rs 3. The product
21 | P a g e

goes through various processes in the packaging unit and the finished
product is obtained. The packaging is done for minimum of 5 grams to
maximum of 25 kilograms. The factory is controlled by a program
logical control system which checks the weight, temperature and the
heating.
The paper/ plastic used for packaging is supplied from Gujarat. The
powder is filled into 150 packets in nearly one minute. The boxes cost
min Rs 5. The printing machine prints the batch no. , the packaging date,
the pouch no. and the MRP.
The production for CORRIANDER has the following processes-
1. Cleaning
2. Roasting
3. Grinding
In cleaning the small and the large sticks and stones get separated. Then
the roasting is done where fine and coarse powder is put to grinding. In
roasting, the powder is put in a machine where oil mechanism takes
place. Steering of coriander, pulses etc is done inside. The temperature is
set accordingly.
From a simple house unit that employed 10 employees in 1962, the
company today has grown into an impressive 30,000 square feet modern
manufacturing plant at hadapsar, employing close to 250 people and
producing more than 625 metric tonnes of various spices per month.
22 | P a g e

Observation:
• Shri Hukmichand Chordia has brought a very small
organisation operated from a small home by him and his wife
Sou. Kamalbai Chordia to a huge organisation which is
serving almost every family in and around Maharashtra.
• From selling 5 kgs per day to selling to 8 to 10 tonnes per day
has been achieved in just 4 generations which is fairly a short
period of time.
• They have launched 4 brands.
• Produces around 93 products(not including ready to eat
products)

Suggestions:
• They should use media as a promoting medium as it will
possible result in larger sales.
• Their major competitors are MDH and Everest so they
should increase market share by introducing more varities
of spices with the best quality.
• They should aim at capturing other
markets(M.P,Goa,Gujarat etc.) than maharashtra as this
would lead them to increase in their profits.
• They should aim at decreasing cost so that proportionately
the profits will also increase.
23 | P a g e

• They should aim at not only capturing market share in

india but in abroad too.

Garware-Wall Ropes
Ltd.

Garware-Wall Ropes Ltd. specializes in providing customized solutions

in the Cordage and Infrastructure industry across the globe. Our
philosophy for customer servicing is persistent commitment to quality,
focus on R&D, well equipped manufacturing facilities and deep
understanding of customer needs.
Coupled with our focus on customer, we also believe in creating value
24 | P a g e

for all our stake holders in an environment that fosters enterprise within
and outside the organization.
Based on our above philosophy, we are proud to state our Mission and
Values as under:

Mission
Provide innovative, application focused solutions to enhance value of
our customers globally.

Core Values
Continuously improve our products & services to become more
preferred partner of our share holders.
Own the process of delivering results with entrepreneurial spirit &
joy of working in an empowering environment.
Enhance stake holder value through profitable growth in sales &
earnings.
Enhance our family bond with the employees & business partners
through fair & equitable dealings as well as constant
communications.
25 | P a g e

Manufacturing Facilities

GWRL owns three manufacturing facilities, all located in

Maharashtra, as below:

◘ The Rope manufacturing facility in Pune, India, which

conforms to ISO 9000 standards. It boasts state-of-the-art
machinery with a capacity of 20,000 tones/annum.

◘ Pune also houses the Fiber manufacturing unit which also

conforms to ISO 9000 standards. The unit caters to industrial
stitching and yarn business and has a capacity of 3,000
tones/annum. The facility has a capacity to manufacture 6,000
tones nettings with 1,000 tones of customized net fabrication.
◘ The Net manufacturing facility at Wai, 85 kms from Pune, is
the largest unit in India which conforms to ISO 9000 standards.
The Wai plant also has Net Assembly Shop where customized
Fishing Nets are assembled as per customer specifications.

PROCESS OR MAKING OF NET

26 | P a g e

(By - Vipin Katte)

 Raw Material

 Extrusion to Filaments

 Filaments to Dubbling (twisting)

 Twins to Raw Net (netting machine)

 Net to Raw Net

 Process to Steam Process

 Packing & Dubbling

 Packing to warehous

MARKETING
27 | P a g e

Garware - Wall Ropes Ltd. caters to the requirements of 80 countries

where fishing is a major industry and has earned recognition in the
international market on the basis of its proven track record. The
company’s ‘no compromise’ philosophy and dedication to total
customer satisfaction focuses on developing customized solutions for
every application – right from yarn extrusion to complete net
assembly. Apart from fishing, they have growing presence in
industries like sports, shipping and material handling.

In India they have more than 80% market share in the mechanized
fishing sector. GWRL’s name is considered a synonym for quality
and service across every mechanized fishing base in the country. In
the industrial segment the company enjoys about 50% of market
share. Here too, GWRL is considered a benchmark - a gold standard
for quality.

Internationally, client liaison is effectively maintained through 5

overseas representative offices. While the Indian market is serviced
with 7 offices, 12 depots, a field force of 80 strong and a distribution
network of more than 300 distributors.

QUALTIY POLICY
28 | P a g e

We at Garware-Wall ropes limited, shall forever strive to

manufacture synthetic yarn, twine, rope, webbing, net & related
products to a standard that completely satisfies the need of our
customers.A satisfied customer is their greatest asset. Total customer
satisfaction through commitment to quality and service is their goal. 
their customer shall consistently find in our product the quality that
he desires and expects. their product shall be manufactured, tested
and supplied to a standard
To achieve our goal, we shall establish and maintain effective
systems and procedures to control quality of material, to ensure
proper utilization of plant resources, to comply with all relevant
statutory requirements and to enhance working skills through
sustained human resource training and development.

Conclusion:
• They are sincerely devoted to their work and aim at
29 | P a g e

providing the customer with the best and consistent

quality.
• They have a negligible 1% wastage of the raw material(as
been told by the staff) which is very beneficial for the
company as no wastage cost is there.
• They have proper basic facilities provided around the
whole factory.
• They have a proper employee moral boosting techinque
which includes putting the name of the employee who has
been the best performer of the month.
• They provide Refreshments to employees after proper
intervals so as to keep the performance of the employees
to a higher level.
30 | P a g e

Introduction:
Koutons Retail India Ltd. is the leading retailer of readymade and
fashion wear brand in the country today. With more than 1400 outlets
across India, it has a wide range of apparel designs suited for all
segments including corporate, formal and casual dressings. Koutons
aptly creates the conducive environment for a family outing, making
31 | P a g e

family shopping the best experience at an affordable price - all at one

place.

Koutons was born in 1991 as Charlie Creations and are now Koutons
Retail India Ltd. Koutons started primarily as a denim brand but are
today manufacturing and selling complete men, women and kids
wardrobe under the brand name Koutons, Les Femme and Koutons
Junior respectively. Another brand from the stable of Koutons is Charlie
Outlaw, which caters to the teens of the country with apparels including
jeans, T- shirts, jackets etc. Koutons Brand is catering to the Upper &
Upper Middle Class of Society with a vast target age group between 18-
60 years.

"Value for Money and High on Fashion" being their USP, Koutons has
given the brand an extension delving into specific consumer
segments. The garments are made keeping in view the overall need of
the niche market and the basic/fashion demand of the Indian masses.
Our product range also caters to the tastes of all segments. Our Brand is
placed as the most dynamic brand of India.

Vision:
• To emerge as the most profitable retailer in India by being
the most efficient
• To provide contemporary fashion at affordable prices.
• To cut away all areas of distribution and value chain that
do not benefit the consumer.
32 | P a g e

Mantra:
• Fashion & Quality @ Affordable Prices
• Respect for the customers views
• Use our vast experience and insights for improved
products.
• Stay abreast with international developments
• Achieve volume and sale to be globally competitive.
• Growth through leadership.

Mission:
• We aim to lead through innovation & improve through
introspection to serve our customers and stakeholders
equally and become an efficient and low cost operator
with a commitment to quality.
• We aim to be world leader yet remain firmly rooted to
our local markets.

Management:
33 | P a g e

Mr. D.P.S Kohli, Chairman, Koutons Retail is one of the founding

pillar of Koutons. He heads Marketing, Finance, Information
Technology, Administration and Human Resource.

Mr. Kohli had a vision of providing fashion at an affordable price. This

vision has taken Koutons from a relatively small beginning to a
dominant player in the menswear branded garments. He is a remarkable
leader who can visualize an opportunity and implement it efficiently
which has resulted in the success of the brand.Prior to the birth of
Koutons, Mr. Kohli was involved with the family business of retailing
bicycles, electrical and electronic goods in Orissa. In 1982 he shifted to
the electronics industry and started manufacturing his own television
under the brand name "Apollo". He lost everything in Sikh riots in 1984,
but he never gave up and later on teamed up with his brother in law Mr.
B.S Sawhney and launched Charlie Creations. The focus was on
providing fashion and quality at an affordable price.

In 1997, Mr. Kohli launched Koutons with a focus on complete mens’

wardrobe. Understanding the consumer behaviour, he decided to create
his own brand outlets.  He desgined a franchisee model that turns small
business men into entrepreneurs. He realized the potential of the
domestic market and worked hard for a win-win relation between the
company and his franchisees.
Mr. DPS Kohli graduated in 1980 as a Mechanical Engineer with a
B.Tech. Degree from Sambalpur University in Orissa.He has been
honoured with number of recognitions.Mr. Kohli is a man of thinking
considers himself a servant of God. He believes  that God has made him
in charge of a business which he has to run to the best of his ability. In
return, he has given him a good life and a good family. He has also
given him the opportunity to help others, which he will continue doing
to the best of his ability.
34 | P a g e

B.S. Sawhney(Managing Director)

The other founding promoter of the company, he looks after Sampling,
Merchandsing, Sourcing and Sales. He is instrumental in company's
growth.

G.S. Sawhney
(Deputy Managing Director)
The youngest of the company, he looks after the
Warehouse,Logistics,Production and Personnel. He is instrumental in
making the growth of the company possible.

Road To Success:
1990-
• Mr. Kohli along with his brother in law Mr. Sawheny
partnered to set up Charlie's Creation.
35 | P a g e

1997-
• The Company diversified its business by introducing non-
denim trousers in the existing product range of denim
apparel. Awarded the title "Best Menswear (Casual)
Collection" by Apparel Exporters and Manufacturers
Association.
1998-
• The Company launched the brand "Koutons". Awards
received for best display of denim clothing from CMAI-
Ashima Group.
2000-
• Award received for Outstanding Domestic Sales from
Clothing Manufacturers Association of India.
2002-
• The first exclusive brand outlet under the "Koutons"
brands was opened.

2003-
• Mr. DPS Kohli was Awarded the title of "Entrepreneur of
the Year" by the Institute of Trade and industrial
Development.
2005-
36 | P a g e

• Nominated for the Brand of the Year-men's Casual

Wear(Large) By the Clothing Manufacturers Association
of India.  
2006-

 The Company was converted into a public limited company

and consequently its name was changed to Koutons Retail
India Limited with effect from June 27, 2006.
 The Company re-launched the brand "Charlie Outlaw". On
October 5, 2006 104 "Charlie Outlaw" exclusive brand outlets
were opened in a single day, which was recorded in the Limca
Book of Records 2007.
 Awarded the title "Most Dynamic Brand of the Year 2006"
by LYCRA Images Fashion Awards.
 Awarded the title "Value Retailer of the Year 2006" by Star
Retailer- the Consumer way.
 Nominated for the "Chain Store of the Year" at Apex Award,
2006 by the Clothing Manufactures Association of India.
 Nominated for the "Brand of the Year - Men's Casual wear
(Large)" at Apex Award, 2006 by the Clothing Manufacturers
Association of India.
2007 –

 The company hit the Capital Market with a Public Issue of

35,24,439 Equity share of Rs-10/ each for cash at a price of Rs-
415/ per Equity share. The issue was a great sucess and was
oversubscribed to the tune of 47 times.
 Mr. DPS Kohli was awarded the title of "UDYOG
VIBHUSHAN for Excellence in Industrial Performance" by the
Institute of Trade and Industrial Development.  
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2008-

 Launch Of Shoes.
 Launch Of brand 'Les femme' for ladies & 'Koutons Junior' for
kids.

WARANA SUGAR INDUSTRY

KOLHAPUR
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About The Company

Situated in the heart of Warana Nagar is the 2 storied building

housing the administrative staff of the Sugar, Distillery and Paper
Factory. The sugar factory is located at a distance of around 500 mtrs
from this building. Sugar Cane which is the raw material for the
factory is obtained from 70 odd villages located in the districts of
Kolhapur and Sangli. The Distillery is located at a distance of 200
mtrs from the sugar factory and the paper mill is at a distance of 200
mtrs from the distillery. A motorable road separates the distillery
and the Paper Mill. The administrative building has a flat roof from
where most of the factories and Institutes fall within the line of sight.
It is covered by a wide expanse of lush green trees forming a canopy
around the building. The roof top however is clear and is ideal for
installation of both the VSAT and Mast for Omni directional antenna
of the wireless LAN. Milk at the Warana dairy is collected from 78
major villages located in 2 districts, viz Kolhapur and Sangali. Some
of the villages produce both sugarcane and milk. The Administrative
Office has around 25 stand alone Computers in various sections
which may be connected in a LAN using structured cabling
techniques. Presently data is collected from the factories on floppy or
in hard copy form, and is updated on these computers and
reports generated for use by the Management. The Managing Director
and Chairman of the Company have offices in this building. The
crushing capacity of the factory is more than 5000 tonnes / day.
During the season of 1998-99, the total crushing capacity reached
more than 7200 tonnes/day, which is once again a milestone in Indian
history. The turn over of the sugar factory for the year 1997-98 was
Rs. 138.5 Crores. The factory is also proposing to supply the sugar to
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the market in small packets of varying sizes ranging from 1 kg. to 5

kg. There are further plans to release the sugarcane juice in small
pouches to the market.

History:
Tatyasaheb Kore who did a magnificent miracle in the land of Warana,
born on 17th October 1914, he was the son of a farmer in a small village
Kodoli. Young Vishwanath Kore had to overcome several hurdles due to
the poverty of his family. Besides poverty the sad demise of his parents
might have crunched him a great deal.

But young Vishwanath did not flinch an inch. Being the eldest in his
family he took all the responsibilities on his shoulder and through his
hard work he brought up the whole family through difficult times. By
entering the local village co-operative society in 1935 he started his
social service. He actively participated in Quit India Movement of 1942.
He was actively associated with underground movement of Late "Y.B.
Chavan - 1st Former Dy. Prime Minister of India. Due to his social
services he was unanimously elected as President of Kodoli
Municipality in 1940.

He plunged into a severe action when an unprecedented depression in

1951 literally ruined the farmers of this area and they had to burn out
their sugar canes rather than making jaggery and face the prospect of
selling it at throw away prices. This shocking incident made him to set
up a modern co-operative sugar factory in the barren land WARANA
situated next to Kodoli village. The success of this sugar factory doubled
his enthusiasm and lead to the overall development of Warana Complex.
Today Warananagar is a place of many facets and fragrances and its
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success story started unfolding with every sunrise. Warana is making

stupendous growth and is expected to make miracles in the days to
come.

PRODUCTION PROCESS

The production process is divided into the following 7 steps:

1. Raw Material :

The factory purchases its raw material i.e. the sugarcane from the
farmers of nearby villages. Sugarcanes are purchased from many
farmers simultaneously as the crushing capacity is very high. The
factory enters into contract with farmers as a result; the farmers
supply a huge part of their production to the factory at cheaper rates.

2. Sugarcane Juice :
After procuring the sugarcanes, they are converted into dilute juice.
The sugarcanes are kept at a platform from where they are
automatically collected for crushing i.e. extracting the juice which is
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blackish in colour. There are two machines for extracting the

sugarcane juice that are fully automated.

3. Refinement :
The next step is refining where all the impurities are removed and the
refined juice is used for further processing. Now the pure or refined
juice is obtained which is white in colour and is termed as ‘clear
juice’. During this step all the impurities are removed in the form of a
mixture known as ‘Base net’ which is used as fertilizers for enhancing
the productivity.

4. Heating :

The clear white sugarcane juice obtained is heated in furnaces. The

heating is done at 353 C – 380 C. It is done to obtain the sugar
which is wet. The furnace has an outflow pipe through which the
current state of the sugar can be checked as and when wanted.

5. Drying :
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The sugar obtained after heating is in a wet form and thus needs to
be dried. There are drying machines in which the sugar flows from
the furnace & is dried at 180 c. And the dried sugar is white and
crystal clear. The sugar flows from the dryers on ‘sugar transporting
belts’ to the sugar collecting tanks.

6. Separations :
In this stage, the big size sugar particles are separated from the
small ones. The big sized particles are used for selling & the small
sized particles are again sent to the furnaces for re – processing.

7. Packing :

The sugar collected in the sugar tanks is packed in 100 kgs. And 50
kgs. Packets where the filling is automatic by machines but labor is
also required for operating the machines.

The laborer sets the quantity in the machines and accordingly the
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Major Buyers:
 Nestle India Ltd
 Cadbury India Ltd
 Britania India Ltd
 Parle Products Ltd
 Apna Bazar, Mumbai
 Makson Confectionaries, Gujrat
 Warana Dairy
 Pepsico India Ltd
 Classic Foods Ltd
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Overall Conclusion:

The industries visited by the students gave an insight about the

working,functioning,operating etc. of these firms/industry in an efficient
and systematic manner.The overall experience of the students was very
good and they got to learn a lot from these industries.Apart from just the
knowledge provided about the industries,we were also updated with the
new techniques,machines used by the people working in these firms.The
comfort level given by the people guiding us,was marvellous and we can
never forgot the guidance and support given to us for such a vast
learning.
We not only came to know about the manufacturing tactics used in the
industry but were also guided about their marketing policies,their
customer welfare schemes,workers welfare schemes etc.There was so
much to learn from such industries that it gave us much of energy
level.The overall experience was enchanting and we would thank our co
ordinator maa'm and our principal sir for comducting these visits,without
any hurdles or drawbacks.We also look forward for such visits in the
near future for more knowledge and experience.
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BIBLIOGRAPHY:

I collected the information from the Industrial visit to Kolhapur and

Wai. I also collected the information from Internet Websites like:

1. www.pravinmasale.com
2. www.warana.org
3. www.koutonsparivar.com
4. www.garware.com
5. www.ask.com
6. www.google.com
7. Own observation