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CHANEL

Chanel is a privately held French fashion house founded in 1909/1910 in Paris by Gabrielle "Coco" Chanel. It is jointly owned by Alain and Gerard Wertheimer, the great-grandsons of Chanel's early partner Pierre Wertheimer. Known for its haute couture, perfume, jewelry and accessories, Chanel operates over 200 boutiques worldwide and is recognized as one of the most established luxury fashion brands.

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152 views3 pages

CHANEL

Chanel is a privately held French fashion house founded in 1909/1910 in Paris by Gabrielle "Coco" Chanel. It is jointly owned by Alain and Gerard Wertheimer, the great-grandsons of Chanel's early partner Pierre Wertheimer. Known for its haute couture, perfume, jewelry and accessories, Chanel operates over 200 boutiques worldwide and is recognized as one of the most established luxury fashion brands.

Uploaded by

Swati Sabharwal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Type Privately held

Industry fashion

Founded 1909 / 1910

Founder(s) Gabrielle "Coco" Chanel

Paris, France

Headquarters
135 Avenue Charles de Gaulle
92521 Neuilly-sur-Seine Cedex

Area served Worldwide

Alain Wertheimer, co-owner


Key people Gerard Wertheimer, co-owner
Karl Lagerfeld, head designer

haute couture, Perfume, Jewellery, Fashion


Products
accessory

Website www.chanel.com
Chanel S.A., commonly known as "Chanel" is a Parisian fashion house founded by the late
couturier Gabrielle "Coco" Chanel, recognized as one of the most established in haute
couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery,
and cosmetics among others.According to Forbes, the privately held House of Chanel is
jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of
the early (1924) Chanel partner Pierre Wertheimer.

The company has had many high-profile celebrities as spokesmodels, including Catherine
Deneuve , Nicole Kidman. Marilyn Monroe brought this perfume to fame through her famous
advertisment.

BRIEF HISTORY

Chanel's designs tended to be simple rather than opulent in look.World War I affected
fashion. During World War I, Coco opened a shop on Rue Cambon in front of the Hôtel Ritz
Paris.Coco Chanel established her reputation as a meticulous fashion couturier Earnest Beaux
created the fragrance for Coco and she named it after her lucky number 5.]The fragrance was
a success.

Chanel operates over 200 Chanel boutiques worldwide.[5] The locations are found in upscale
shopping districts, upscale department stores and malls, and inside major airports.[5] The
Chanel flagship store in Ginza on the corner of 3-5-3 Ginza Chuo-ku, Tokyo - 104-0061, and
the other three surrounding corners are the home of the Louis Vuitton, Bulgari, and Cartier
flagship stores.[8]

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