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Flotilla Marketing

Flotilla marketing refers to a strategy where a company launches multiple product variations to target different customer segments. For example, Colgate originally only had one flavor of toothpaste but now offers over 10 variations, like Colgate Max Fresh and Colgate Sensitive, to appeal to different needs. This allows the company to target more segments while keeping their original product for loyal customers.

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124 views1 page

Flotilla Marketing

Flotilla marketing refers to a strategy where a company launches multiple product variations to target different customer segments. For example, Colgate originally only had one flavor of toothpaste but now offers over 10 variations, like Colgate Max Fresh and Colgate Sensitive, to appeal to different needs. This allows the company to target more segments while keeping their original product for loyal customers.

Uploaded by

Gaurav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Flotilla marketing

Literally this word means a small fleet which contain lot many types variety.

This type of strategy is being followed by the marketer now a days to target a lot many segments through the
product mapping. Lets take a simple example to understand this phenomenon that how it works of the Colgate in
good old age there was only one flavor of colgate was there to serve its target customer. But what happened now
there are a lot many flavours are there in market like
 Colgate Dental Cream
 Colgate Max Fresh
 Colgate Active Salt
 Colgate Total 12
 Colgate Sensitive
 Colgate Kids
 Colgate Advanced Whitening
 Colgate Herbal
 Colgate Cibaca
 Colgate Fresh Energy Gel
 Colgate Maxwhite

Now a oblivious would be coming in your mind that what happened to that classic colgate, its still there in this
crowd and still surviving because of its loyal customer.

This case can be understood for any product existing in the market.

Ref:-

Colgate website(you can find the link)

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