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Project On T-Shirt

The document summarizes a student group project to design and market t-shirts for the International Management Centre. The 8-member group, called Octomerous, will work with the established Tantra t-shirt brand to produce high-quality cotton t-shirts. The t-shirts will be priced at Rs. 349 to target IMC students at an affordable price point. The group will promote the t-shirts through pamphlets, wristbands, and SMS to generate interest among the IMC community.

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Prashant Borborah
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12K views22 pages

Project On T-Shirt

The document summarizes a student group project to design and market t-shirts for the International Management Centre. The 8-member group, called Octomerous, will work with the established Tantra t-shirt brand to produce high-quality cotton t-shirts. The t-shirts will be priced at Rs. 349 to target IMC students at an affordable price point. The group will promote the t-shirts through pamphlets, wristbands, and SMS to generate interest among the IMC community.

Uploaded by

Prashant Borborah
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PROJECT ON T-SHIRT

GROUP MEMBERS:
 
Abhay Mishra
Abhinay Gupta
Apranta Goswami
Jaideep Gupta
Prashant Borborah
Rajesh kr. Yadav
Rajkamal Das
Ruben Chaudhury
Introduction
Our T-shirt very proudly represents the
youth of International Management
Centre. We believe that T-shirts are a
powerful medium of Self expression where
consumers wear what they stand for.
Therefore we have made our T-shirt in
such a way that the attitude of the
students as well as the Institute gets
expressed with the T-shirt.
The OCTOMEROUS Group
“We Provide What You Want”
Meaning- “Pertaining to Eight” as we are a
group of eight members.
VISION:
 Establishing the Brand Name in the market.
 Supplying Best quality products at
affordable prices.
 Satisfying the customer as according to their
wants.
The OCTOMEROUS Group
Mission:
 Run the business in profits in order to expand
the business for establishing the Brand Name
“Octomerous”.
 Capturing the target markets and providing
them with quality products.
Objectives:
 Providing customers with quality customized
products as per their need at affordable prices.
The 4 P’s of Marketing
The strategy for the production and
selling of our T-Shirt has been designed
as according to the 4 P’s of Marketing
i.e.
 Product
 Price
 Place
 Promotion
PRODUCT

Our product is a T-shirt for the B-


school, International Management
Centre which will be produced by
TANTRA, The Indian Cult T-Shirt
Brand, as per the order placed by our
group on behalf of the Institute.
ABOUT THE BRAND
 Tantra is ‘India-on-a-t-shirt’. The brand
captures exclusively the essence of our
5000 year old culture. It’s past, present and
future. In a sense it represents the life ‘n’
times of this subcontinent, or, the ‘brown’
race. The content and theme under the
Tantra label thus revolve around ideas and
things that are native to this land.
WHY TANTRA?
 The quality of the cotton (‘super combed’
cotton )
 Concentrates on the weight or thickness
of the fabric.
 Closely monitors the knitting and dyeing.
 All Tantra merchandise is made
exclusively in 100% cotton .
Tantra Tees specifications
 Men's / Adults Basic crew neck T-shirts, 20s
super combed yarn, single jersey, peroxide
white bleaching, steam calendering, plastisol
chest printing, 100% cotton, balloon padding,
compacting, overall flat lock stitching.  
 Women Basic round neck (with piping), 25s
super combed yarn, Single Jersey, Peroxide
white bleaching, Steam Calendering, Overall
flat lock stitching, 100% cotton , Balloon
Padding, Compacting, Plastisol chest printing.
Front side
Back side
PRICING
 We believe “Quality at Affordable Prices”.
 The Pricing of our product is done in
such a way that although it is a branded
product, the price is quite reasonable.
 The price of our T-Shirt is Rs.349 only
which is quite reasonable for an IMC
student.
Budget of the T-Shirt (per Unit)
PARTICULARS (Per Unit) AMOUNT (Rs.)

T-Shirt Cost 290.00

Transportation Cost 3.34

Advertising Cost 8.11

Total Cost 301.45

Profit 47.55

Selling Price 349.00


Budget of the T-Shirt (Total)
PARTICULARS (TOTAL) AMOUNT (Rs.)

T-Shirt Cost 130500

Transportation Cost 1500

Advertising Cost 3650

Total Cost 135650

Profit 21400

Selling Price 157050


Place

TARGET CUSTOMERS
 Students of International Management
Centre.
 The Faculty Members of International
Management Centre.
The product has been designed keeping in
mind the taste and preferences of the Target
Customers and also the Institute.
Promotion
The Brand “TANTRA” which is used for the
IMC T-Shirt is an established and reputed
brand which is very popular especially
among the Youth.
So an extensive promotion campaign is
not required regarding the brand name.
But for the customized T-Shirt which
would be introduced in the Institute, the
following promotional methods are used.
Advertisement of T-shirt
 Pamphlets.
 Handouts.
 Free distribution of Wrist
Bands.
 Through IMC community in
Orkut.
 Free SMS from Ways to SMS.
For the first time……

Exclusively for IMC students

Contact us @ 09654016561, 09899876934, 09015690760


Free distribution of Wrist Bands
Wrist Band
 The wrist band which would be distributed is The
“LIVESTRONG” rubber band with the words
“International Management Centre” imprinted on it.
 The cost of the band is Rs.5 each.
 It will be provided by:

Shop no. 105


Gold star Wholesalers and Suppliers
Palika Bazaar , C.P.
New Delhi- 110001
ADVERTISEMENT EXPENSES
PARTICULARS UNIT TOTAL (Rs.)

Pamphlets Rs.10 * 20ps 200

Hand-outs Re.1 * 500ps 500

Banner Rs.700 * 1ps 700

Wrist Bands Rs.5 * 450ps 2250

TOTAL EXPENSES 3650


Why do we think that consumers would
prefer our Brand?

 Branded Product
 Comfort
 Superior Quality Material
 Suits the taste of youth
 Reasonable Price
THANK YOU

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