Scribd
Upload
242 views7 pages

Business Standard

This document presents a comparative analysis of readership of financial newspapers to enhance sales of Business Standard. The objectives are to analyze readership of competitors, study customer responses about their preferences, and provide recommendations. The methodology involves tapping potential customer areas, obtaining lists of readers of other newspapers, conducting meetings and surveys. Findings and customer opinions will be analyzed. Recommendations include increasing promotion, offering gifts with subscriptions, improving format/analysis, bundling the Sunday paper, and reviewing pricing.

Uploaded by

Rahul Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
242 views7 pages

Business Standard

This document presents a comparative analysis of readership of financial newspapers to enhance sales of Business Standard. The objectives are to analyze readership of competitors, study customer responses about their preferences, and provide recommendations. The methodology involves tapping potential customer areas, obtaining lists of readers of other newspapers, conducting meetings and surveys. Findings and customer opinions will be analyzed. Recommendations include increasing promotion, offering gifts with subscriptions, improving format/analysis, bundling the Sunday paper, and reviewing pricing.

Uploaded by

Rahul Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 7

Business Standard

Comparative Analysis of readership


of financial newspapers to enhance
sales of Business Standard

Presented by:
Parul Saxena
II A 38
Introduction
• Business Standard is a financial daily from Business
Standard Ltd (BSL).
• It is published in two languages (English and Hindi) from 14
centres in India.
• The main English edition comes out from 12 centres .
•Business Standard sells 144,000 copies daily in English.
• Editor-in-Chief : Mr. Sanjay Baru
• Verticles in the organisation- Market Development,
Advertising, Magazine, Editorial, Systems, Production,
Electrical, HR & Admin, Finance & Operations, Market
Communication, Web Business.
Objective
1.Comparative Analysis of readership of financial
newspapers to enhance
sales of Business Standard
2. (i) Selling subscription offers.
(ii) The selling process has six key steps.

3. Study the customer response and determine why


they prefer other newspapers.
4. Give recommendations and suggestions to increase
circulation as well as tap new markets.
5. Study the distribution channel of the newspaper
and
visit the distribution centres of newspaper.
Methodology
• Tapping of potential area where customers resided in the South Delhi region
consisting of Vasant Kunj, Vasant Vihar, Munirka, R.K. Puram regions.
• G etting the list of all the residents who read financial newspapers other than
Business Standard from the vendor who sells newspapers in that area.
• Meeting with the secretaries and obtaining permission to sell the subscriptions
in their society.
•Making clients aware of our offer and trying to convince them why our product is
better than others.
• Data base generation
• Also asking the prospective clients why they prefer our newspaper or why they
consider other newspapers better.
• Visit the distribution centre namely the centre at Priya, Vasant Vihar. Study the
distribution channel of the newspaper.
• Give suggestions to increase the circulation of the newspaper and to study the
strategies followed by other newspapers such as Economic Times, Mint etc.
Findings
Customer Opinion
Recommendations
• More visibility and more promotion .
• Complimentary copies of the newspaper and
complimentary gifts
• The format of the paper could be more attractive
• Better analysis.
• The offer should also include Sunday paper.
• Certain subscription offers are cheaper than Business
Standard, so if possible theoffer could be made more
economical.
Thank you

You might also like