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    Advertising-Social, Legal, Ethical & Economical Aspects

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    piyushnkumar3755
    This document discusses the social, legal, ethical, and economic aspects of advertising. [1] Socially, advertising must balance informing consumers with avoiding deception, manipulation, and offending tastes. [2] Legally, advertisements must comply with regulations regarding issues like misleading claims, pollution, and product labeling. [3] Ethically, advertising raises questions around truth, targeting children, and promoting controversial products. The economic impacts include raising consumer awareness, fostering competition and economic growth, but also potentially increasing product costs.

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    Advertising-Social, Legal, Ethical & Economical Aspects

    Uploaded by

    piyushnkumar3755
    2K views16 pages
    This document discusses the social, legal, ethical, and economic aspects of advertising. [1] Socially, advertising must balance informing consumers with avoiding deception, manipulation, and offending tastes. [2] Legally, advertisements must comply with regulations regarding issues like misleading claims, pollution, and product labeling. [3] Ethically, advertising raises questions around truth, targeting children, and promoting controversial products. The economic impacts include raising consumer awareness, fostering competition and economic growth, but also potentially increasing product costs.

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    Advertising Social Legal Ethical Economical Aspects 090904225056 Phpapp02

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    This document discusses the social, legal, ethical, and economic aspects of advertising. [1] Socially, advertising must balance informing consumers with avoiding deception, manipulation, and offending tastes. [2] Legally, advertisements must comply with regulations regarding issues like misleading claims, pollution, and product labeling. [3] Ethically, advertising raises questions around truth, targeting children, and promoting controversial products. The economic impacts include raising consumer awareness, fostering competition and economic growth, but also potentially increasing product costs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as ppt, pdf, or txt
    2K views16 pages

    Advertising-Social, Legal, Ethical & Economical Aspects

    Uploaded by

    piyushnkumar3755
    This document discusses the social, legal, ethical, and economic aspects of advertising. [1] Socially, advertising must balance informing consumers with avoiding deception, manipulation, and offending tastes. [2] Legally, advertisements must comply with regulations regarding issues like misleading claims, pollution, and product labeling. [3] Ethically, advertising raises questions around truth, targeting children, and promoting controversial products. The economic impacts include raising consumer awareness, fostering competition and economic growth, but also potentially increasing product costs.

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    Download as ppt, pdf, or txt
    of 16

    ADVERTISING-

    SOCIAL,LEGAL,ETHICAL &
    ECONOMICAL ASPECTS

    Submitted to : Submitted by:


    Swati Sharma Avtar Singh
    Faculty, Rbs Anil Kumar
    Pankaj Kumar
    Sham Singh
    WHAT IS ADVERTISING
    ► Advertisingis any paid form of non personal
    presentation and promotion of goods,
    services & ideas by an identified sponsor.

    ► Advertisingis a general phrase used for the


    announcements made by sellers to promote
    the sales of their products.
    Social aspects of advertising
    Advertising as a part of firm’s marketing effort
    operates in the society. It has to therefore
    follow the social norms.

    Key areas of debate regarding society and


    advertising are:
     Deception
     Manipulation
     Taste
    Social aspects of advertising
    Deception: it refers not only to the information
    content in advertising but may also arise from
    misplace emphasis in presentations.

    According to federal trade commission of the USA-

    “Advertising as a whole must not create a misleading


    impression although every statement, separately
    considered, may be literally truthful”
    Social aspects of advertising
    Manipulation :- The freedom of choice of consumers
    is restricted by the power of advertising since it
    can manipulate buyers into making a decision
    against their will or interest.

    Manipulation is done through emotional appeals.


    These companies can utilize advanced and very
    scientific advertising techniques and thus make an
    impression on consumers.
    Social aspects of advertising
    Taste:- Sometimes ads are offensive,
    tasteless, irritating, boring and so on.
    a) Sources of distaste
    b) Sexual Appeals
    c) Shock advertising
    Social aspects of advertising
    Some examples of the Advertisements with
    social aspects:-
     Grow-more-trees advertisements
     Drink milk
     Eat healthy food, eat eggs
     Mother’s milk is best for the baby
     Say no to drugs every time
     Get your child vaccinations in times
    Legal aspects of advertising
    The government in each country has to
    make sure that advertisements appearing
    do not flaunt of their rules & regulations.
    It should not:-
     show anti-national feelings
     contain misleading information about the
    product
     Violate government rules
    Legal aspects of advertising
    Some examples of the Advertisements with
    legal aspects:-
     Get your car checked for pollution
     Drinks & driving do not mix
     Weight, price, manufacturing date, date of
    expiry should be mentioned on the packing
    case
    Ethical aspects of advertising
    Ethics are the moral standards against which
    behavior is judged

    Key areas of debate regarding ethics and


    advertising are:
     Truth in advertising
     Advertising to children
     Advertising controversial products
    Ethical aspects of advertising
    ► Truth in Advertising
     Deception is making false or misleading
    statements.
     Puffery (commercial exaggeration) is legal.
     Cannot legislate against emotional appeals
    Ethical aspects of advertising
    Advertising to Children—Issues
     Advertising promotes superficiality and
    materialism in children.
     Children are inexperienced and easy prey.
     Persuasion to children creates child-parent
    conflicts.
     What does the literature say about kid’s abilities
    to process persuasive information?
    Ethical aspects of advertising
    Advertising Controversial Products
     Critics question the “targeting” of minorities.
    ►Tobacco, alcohol, gambling and lotteries are product
    categories of greatest concern.
     How does the concept of “primary demand”
    provide insights here?
     What does the literature say about advertising’s
    impact on these product categories?
    Economic aspects of advertising
    ► Making Consumers Aware of Products and
    Services

    ► Providing Consumers With Information to


    Use to Make Purchase Decisions

    ► Encouraging Consumption and Fostering


    Economic Growth
    Economic aspects of advertising
    ► Effects on Consumer Choice
     Differentiation
     Brand Loyalty
    ► Effects on Competition
     Barriers to entry
     Economies of scale
    ► Effects on product costs and prices
     Advertising as an expense that increases the cost of
    products
     Increased differentiation
    THANK YOU FOR NICE ATTENTION

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