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    Presentation On MTV ARABIA CASE STUDY

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    Sunny Goyal

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    Presentation On MTV ARABIA CASE STUDY

    Uploaded by

    Sunny Goyal
    3K views14 pages

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    Presentation on MTV ARABIA CASE STUDY

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    Copyright:

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    Download as pptx, pdf, or txt
    3K views14 pages

    Presentation On MTV ARABIA CASE STUDY

    Uploaded by

    Sunny Goyal

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    MTV NETWORK

    THE ARABIAN CHALLENGE

    PREPARED BY : KARUN GULATI


    SUNNY GOYAL
    VIKRAM VISHAL
    Introduction
    A Global Brand Going Local
    The Most ambitious & challenging Venture
    The Cultural Challenge.
    MTV’s Western Image
    The Biggest Market outside U.S.A
    The Journey of MTV

    The Adaptive
    The Global organization,
    Strategy,1987. Launch of
    Acquired by Country
    Viacom specific
    Diversified Inc..1986 channels,1995
    into all
    genres of
    Launched music, in
    August the first 5
    1981, years.
    U.S.A
    Strategies for Expansion
    Decentralization Structure

    Autonomy & Authority

    Strategic alliances &


    Acquisitions

    Localized form of global


    popular shows.
    Entry level strategy of MTV
    Target Market
    Strategic Alliance
    ,Niche,
    with
    Special deal with
    Market
    more Research
    ATN (Arabic
    than 10 Television
    % of
    Showtime, 2004
    Network),2006
    population.
    The Marketing Strategy
    Price,
    Product, 40 % Free, to
    Place launched
    local/60% air
    throughPromotion,
    out the The
    western. middle eastlaunch in
    Biggest
    the history of MTV.
    The Marketing
    Strategy.
    The CCD Model
    Create: Great
    Local Contents

    Deliver: Use of
    mobile,
    Communic
    Broadband & ate:
    television to reach promoting it as
    to potential
    Customers
    a youth brand.
    SWOT Analysis
    SWOT Analysis

    STRENG
    TH
    SWOT Analysis

    WEAKNE
    SS
    SWOT Analysis

    OPPORT
    UNITIES
    SWOT Analysis

    THREAT
    S
    What should the company do to mitigate the risks while taking
    advantage of the opportunities presented by the market?
    Always work with local agent
    Company should try to come up with more varied
    programs which suits the market.
    Company should give more emphasis on reality shows
    like roadies & splitzvilla in India which cater to the
    needs of younger viewers.
    Company should come with exclusive deal with Arabic
    and global stars so that people find it interesting to
    attach with.
    MTV

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