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The document analyzes the cement market potential across different customer types in India. It provides data on the market share in million tons of five major cement companies - Lafarge, Ultratech, ACC, Ambuja and Others across five customer segments - Retailer, House, Construction, Small Contractor, and Mason. It then performs a two-factor ANOVA analysis to determine if there are significant differences in cement usage across customer types and cement companies. The ANOVA shows that both customer type and cement company are significant factors affecting cement usage.

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Subhrangsu Saha
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29 views2 pages

An Ova

The document analyzes the cement market potential across different customer types in India. It provides data on the market share in million tons of five major cement companies - Lafarge, Ultratech, ACC, Ambuja and Others across five customer segments - Retailer, House, Construction, Small Contractor, and Mason. It then performs a two-factor ANOVA analysis to determine if there are significant differences in cement usage across customer types and cement companies. The ANOVA shows that both customer type and cement company are significant factors affecting cement usage.

Uploaded by

Subhrangsu Saha
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TYPE LAFARGE ULTRATECH ACC AMBUJA OTHERS

(m.ton) (m.ton) (m.ton) (m.ton) (m.ton)


RETAILER 300 200 250 250 50
HOUSE 200 200 300 250 60
CONSTRUCTION
SMALL 150 150 100 150 100
CONTRACTOR
MASON 80 40 50 90 70
CUSTOMER
OTHERS 160 100 150 159 80
CUSTOMER WISE POTENTIALITY OF THE CEMENT MARKET

ANALYSIS & INTERPRETATION:-


Anova: Two-Factor Without Replication

SUMMARY Count Sum Average Variance


Row 1 5 1050 210 9250
Row 2 5 1010 202 8020
Row 3 5 650 130 750
Row 4 5 330 66 430
Row 5 5 640 128 1270

Column 1 5 890 178 6520


Column 2 5 690 138 4720
Column 3 5 850 170 10750
Column 4 5 890 178 4920
Column 5 5 360 72 370

ANOVA
Source of Variation SS df MS F P-value F crit
Rows 71024 4 17756 7.457370853 0.00137 3.00691
7
Columns 40784 4 10196 4.282234355 0.01520 3.00691
4 7
Error 38096 16 2381

Total 149904 24        

50(a)

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