E-Commerce: Prof Anesh Maniraj Singh
E-Commerce: Prof Anesh Maniraj Singh
B 2B C 2B
And Sells To ...
Consumers
B 2C C 2C
Reasons for being on the Internet
• to establish a presence
• extending reach
• to network
• to procure raw materials
• to reach specialised markets
• to reach a highly desirable demographic
market
• provide customer convenience
Business Value of the Internet
Customer
Service
Cost Saving 32%
35%
Other Revenue
2% Marketing
Generation
13%
18%
Challenges Facing E-Business
• Limited reach
• Lack of ICT infrastructure & electricity
• Illiteracy
• Many Internet businesses do not have
credit cards
• Fear
B2B E-Commerce
What is B2B E-Commerce
• 24/7/365
• Online tendering
• Lower cost
• Perfect competition
• People
• Processes
• Presentation
• Policies
B2B Transactions
• Online auctions
– WYSNWYG
– Phantom bidding
– Shilling
– Knock Offs
– Collect and run
• Online Tendering
• Aggregated Catalogues
B2B Transactions
• Online auctions
– WYSNWYG
– Phantom bidding
– Shilling
– Knock Offs
– Collect and run
• Online Tendering
• Aggregated Catalogues
Key Success Factors in B2B
• Brand reputation
• Customer service
• Price
• Information privacy
Questions