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Global Ad Monetization: Ashwani Kumar Head of Smartphones, Inmobi

Global iOS traffic and sales are growing significantly internationally. While the US market remains important, over 70% of iOS growth is outside of North America. International CPM rates for iOS ads are strong and often comparable to the US, presenting an opportunity to increase ad revenue by 80-90% through global monetization. InMobi's platform reaches over 185 million iOS users across 115 countries and their World Developer Fund allows app developers to keep 100% of ad revenue, a 70% increase over standard ad networks.

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57 views11 pages

Global Ad Monetization: Ashwani Kumar Head of Smartphones, Inmobi

Global iOS traffic and sales are growing significantly internationally. While the US market remains important, over 70% of iOS growth is outside of North America. International CPM rates for iOS ads are strong and often comparable to the US, presenting an opportunity to increase ad revenue by 80-90% through global monetization. InMobi's platform reaches over 185 million iOS users across 115 countries and their World Developer Fund allows app developers to keep 100% of ad revenue, a 70% increase over standard ad networks.

Uploaded by

hiteck
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Global Ad Monetization

Ashwani Kumar
Head of Smartphones, InMobi

Sunday, August 22, 2010


InMobi Overview
Global Ad Platform
Live in 115 countries
6 Offices across the globe

Scale & Reach


20+ Billion monthly impressions
InMobi for iOS 185 Million Users reached
5000+ publishers
2000+ advertisers

Technology & Ops


< 20ms response time
24/7 support

Sunday, August 22, 2010


iPhone sales growing faster internationally
131% YoY in Q2, 2010 globally 474
500
% Growth YoY Quarter

375

250 183
133
125 69

0
US Europe Japan APAC

US International
1 carrier 150 carriers
Locked vs Unlocked
65 Million target users 470 Million target users

Sunday, August 22, 2010


International iOS traffic is significant

NA EMEA
APAC LATAM

Our >40% iOS traffic international 5%


16%

Growing >70% MoM


53%
26%
App Developers get 40-50%
users internationally

Sunday, August 22, 2010


International iOS CPMs don’t suck!
Avg. CPM index across iOS - 100
130 123
114
107
97.5 92
83
71
65

32.5

0
Europe US Japan Asia (excl. Japan) Middle East Africa

International CPMs are more like US CPMs, sometimes


even better!

Sunday, August 22, 2010


We <3 iOS
2,000
US growth - 150% 1731

Monthly Impressions (Million)


1,500
Europe growth - 70% 1154
1,000
850
Japan growth - 104% 644
500
314
APAC growth - 80% 0
April May June July August

Sunday, August 22, 2010


Think Global
>70% iOS growth is international

CPMs vary across the globe but not by a big


margin

International ad revenue can give 80-90% lift


InMobi provides ad monetization in 115 countries
including US

Sunday, August 22, 2010


We are not stopping there...

Sunday, August 22, 2010


World Developer Fund
Launched on June 17th, 2010
What is the fund about?
Standard World Dev. Fund
Ad Networks keep 40% vs We keep 0%
Developers get 60% Developers get 100%

70% increase in revenue


Status
Great response from you all. Thank you!

~25% of WDF limit reached


Developers seeing great results

Sunday, August 22, 2010


iAd & InMobi are complementary

iAd InMobi
Great for Brand Ads Focus on Performance Ads
Low fill rates + High fill rates
Limited global presence Presence in 115 countries

Leverage both to maximize fill rates


We are not a device or OS vendor - 3.3.9 compliant
Sunday, August 22, 2010
Takeaways
Think Global

Make more money by participating in WDF


http://inmobi.com/smart-dev/worlddevfund/

Leverage both iAd & InMobi

Contact US:
[email protected]
[email protected]

Sunday, August 22, 2010

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