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E-commerce allows businesses to operate on a global scale compared to traditional commerce which is local or regional. Transactions through e-commerce take minutes while traditional commerce takes weeks. Buyers can select product attributes in e-commerce while sellers select them in traditional commerce. E-commerce businesses consider global markets when setting prices versus local markets for traditional businesses. Services in e-commerce are available 24/7 unlike traditional businesses which are only open certain hours on weekdays. E-commerce focuses on customer relations while traditional commerce focuses on product positioning. The main asset of an e-commerce business is its customer database rather than a physical location.

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19 views

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E-commerce allows businesses to operate on a global scale compared to traditional commerce which is local or regional. Transactions through e-commerce take minutes while traditional commerce takes weeks. Buyers can select product attributes in e-commerce while sellers select them in traditional commerce. E-commerce businesses consider global markets when setting prices versus local markets for traditional businesses. Services in e-commerce are available 24/7 unlike traditional businesses which are only open certain hours on weekdays. E-commerce focuses on customer relations while traditional commerce focuses on product positioning. The main asset of an e-commerce business is its customer database rather than a physical location.

Uploaded by

catchriyaz
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Internet & E-Commerce

E-commerce Vs Traditional Commerce

By: Prof. Riyaz A. Sheikh


Lecturer
Traditional Commerce Electronic Commerce
1. Scope is local or 1. Scope is global
regional
2. Time required for 2. Time required for
business transaction is in business transaction is in
terms of week. terms of minutes.
3. Product attributes is 3. Product attributes is
selected by seller. selected by buyer.
4. Prices are listed by 4. Prices are listed by
taking over view of local taking overview of the
market. global market.
5. Service is available 5. Service is available
between 9 a.m. to 5 p.m. round the clock.
on working days.
6. Marketing focus is 6. Marketing focus is
related to product related to customer
position. relation.
7. Asset for traditional 7. Asset to E-Commerce
business is location of is customer database.
shop.
8. Value of the business 8. Value of the business
is based on the product. is based on the product,
information and service.
Electronic Commerce Activities

1. Product or Service Search


2. Price Search
3. Actual Purchase
4. Payments
Electronic Commerce Activities
1. Direct selling of goods Involves providing product information,
and/or services over price details on the Internet to enable a
the Internet customer to buy a product or service
through off-line / on-line payment
mechanisms.
2. Provision of Packaged Though not E-commerce, provides
mark­eting or important information about the
company company's products and provokes direct
information on a or indirect enquiries and subsequent
company homepage purchase.
3. Advertising banners Communicates packaged information
on popular internet regarding the company advertised and
sites for publicity provides links to the company's
and marketing. homepage. The host company also earns
some revenue by providing advertising
space (not a true form of e-commerce, but
adds for revenue generation).
Electronic Commerce Activities
4. Priced Firms may provide priced information regarding
Information products or services or provide comparative
information that may be of value to niche customers.
The information in some cases, may be provided
free to end- customers as the featured firms
products pay for the service.
5. Agent Firms may act as internet based agents and provide an
Services internet site that helps in bringing the buyer and
seller together and thereby earn commission income.

6. Research Firms may gather product preference and use,


and information through popular general sites like
Development double click.com through information or through
contents and use the information to provide targeted
products
Your Queries??
Questionnaire
 What is E-Commerce?
 What are the elements involve in it?
 What are E-Commerce Activities?
Topics For Next Lecture

 Major Modes found in E-commerce


Thank You!!

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