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Role of Information System in Tourism

1. Information systems are used in tourism to gather and analyze information to provide consumers with destination details, coordinate marketing and sales, and support research. 2. Key tourism information systems include databases of market research, administrative programs, booking/reservation systems, and reporting tools. 3. These systems allow travelers to access organized tourism information, destinations to manage information distribution to meet traveler needs, and communities to manage their image for future investment and tourism.

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Rajit Kumar Krishna
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11K views20 pages

Role of Information System in Tourism

1. Information systems are used in tourism to gather and analyze information to provide consumers with destination details, coordinate marketing and sales, and support research. 2. Key tourism information systems include databases of market research, administrative programs, booking/reservation systems, and reporting tools. 3. These systems allow travelers to access organized tourism information, destinations to manage information distribution to meet traveler needs, and communities to manage their image for future investment and tourism.

Uploaded by

Rajit Kumar Krishna
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Role of information system in

tourism
Submitted By
Abhilash
Joel.J
R K Krishna Vazrapu
Pankaj
Information System
• Information System (or IS) is historically
defined as a 'bridge' anchored between the
business world and computer science.
• Information Systems (or IS) include people,
procedures, data, software, and hardware (by
degree) that are used to gather and analyze
information
Need of IS in Tourism
• To provide consumers with information about
the destination
• To coordinate and implement sales promotion
measures
• Tourism advertising
• Support in sales and distribution
• To coordinate and implement market research
projects.
Toursim Marketing IS
• A database containing tourism market
research data .
• Various program modules ,converting
acknowledged methods/models into simple
surfaces.
• Various administrative programmes.
Integration of tourism with IS
Use of tourism IS
• To provide travelers with organized
information .
• To manage tourism information systems and
identify it to traveler requirments.
• A community's image is important because
tourists often become future investors and
residents in communities that they find
attractive.
How TIS Works
• Database System • Booking and reservation
System
• Application Modules • Reporting System

• Information • Management System


mangement and
distribution system
Structure
Traditional Technologies
• IOS(Inter Organizational System)

• EDI ( Electronic Data Interface)

• EFT(Electronic Fund Transfer)


CRS-Computerized Reservation System
• CRS permit travel agents to consult with the customer, seek for
available seats, and book reservation within minutes.

• The travel agent is connected on line to the central host computer


system or CRS.

• The host computer is always the mainframe with massive database


attached.

• In this kind of system, it is possible that airliners, hotels and car rental
companies can talk to the travel agent and vice versa.

• This system contributes in increasing sales volume and giving


accurate information on availability and selling the products
competently ensuring extensive profit.
Global Distribution System -GDS
• Global Distribution System (GDS) are systems which allocate
reservation and information services to sales outlets around the
world.

• As compared to CRS’s which is solely used by an airline or hotel chain,


the GDS allocate more than one CRS to users who are usually travel
agents.

• The world leading GDS’s (Amadeus, Galileo, Sabre and World Span) are
simply computers that are actually connected on the one side to many
different supplier systems and on the other side to many end users.

• It is the end users of switch that contain travel agents with a single
reservation system to support the sale of airline seats and related
travel products
Destination Management System DMS
• Destination Management System (DMS) plays a vital
role in the electronic marketing and the
management of destinations.

• We are now in a global marketplace which has


increased the destination choices available to
visitors, at a local, national and international level, it
has also increased the need for venues to compete
more effectively in order to attract and retain the
visitor.
Customer Relationship Management (CRM )

• Information-technology enabled strategy aimed at identifying,


targeting, acquiring, and retaining the best mix of customers.

• CRM helps in profiling prospects, understanding their needs, and


in building relationships with them by providing the most-suitable
products and a very high level of customer service.

• It integrates back and front office systems to create a database of


customer contacts, purchases, information requested, technical
support, etc.

• This database helps the firm in presenting a unified-face to its


customers, and improve the quality of the relationship.
Computerized Reservation System-CRS
• A computer reservations system (CRS) is a
computerized system used to store and retrieve
information and conduct transactions related to
air travel.

• Originally designed and operated by airlines, CRS’es


were later extended for the use of travel agents; major
CRS operations that book and sell tickets for multiple
airlines are known as global distribution systems (GDS).

• Modern GDSes typically allow users to book hotel rooms


and rental cars as well as airline tickets.
Decision Support System -DSS

• Provides a comprehensive Business Intelligence


solution which allows decision makers to visualize
their tourism data by slicing and dicing it into
hundreds and thousands of different reports that can
be exported into Excel, Access or PDF document as
well as graphed and plotted,

• Helps decision makers appreciate the patterns and


underlying factors behind the data and allowing them
to make business decisions.
With InterNet Structure
Future Trends
• ERP

• GPS
Advantages of IS
 Speed and efficiency
 Ease with which information of the tourism industry
is processed, stored, retrieved, distributed.
 Reduce costs of information handling.
 Increase speed of information transfer and retrieval .
 Increase customer involvement in the control of
transactions .
 Flexibility of product specifications .
 Greater reliability of information transferred

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