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SWOT Analysis of Keventer

Keventer conducted a SWOT analysis to evaluate its internal strengths and weaknesses along with external opportunities and threats. The analysis found that Keventer has a strong brand loyalty among customers due to over 10 years in business and high profitability from efficiently satisfying customer needs. However, the company needs to improve its relationships with channel members and consider new product innovations or improvements based on customer feedback to capitalize on opportunities in the market.

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Miekey Raymond
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719 views1 page

SWOT Analysis of Keventer

Keventer conducted a SWOT analysis to evaluate its internal strengths and weaknesses along with external opportunities and threats. The analysis found that Keventer has a strong brand loyalty among customers due to over 10 years in business and high profitability from efficiently satisfying customer needs. However, the company needs to improve its relationships with channel members and consider new product innovations or improvements based on customer feedback to capitalize on opportunities in the market.

Uploaded by

Miekey Raymond
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT analysis of keventer

The overall situation of company’s strength, weakness, opportunities, threats is called SWOT analysis. It
is the way to monitoring company’s external and internal marketing environment.

EXTERNAL ENVIRONMENT (OPPERTUNITIES AND THREATS)

 To satisfy the buyers need and interest keventer introduce a efficient product line in non cola
sectors.
 Business above ten years create a brand loyalty among customers mind
 The companies relationship with its channel members should reach its satisfactory leavel
 Company have high profitability of profitably satisfying buyers need interest
 Company by applying little marketing knowledge in short period supply its fruit juice
 Recent launch of rs.5 tetra pack of frooti, L.M.N an example of serve the existing products in
new and superior way.
 Keventer has severel way to improve its product saint juice….
 Ask consumers for their suggestions
 Ask them to give idea as preference
 Ask consumers to chart their steps in acquiring using disposing a product
 It may invent totally new product.

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