Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Staying at A Hotel:: - You Are On A Long Trip, You Got Tired. You See

    Uploaded by

    koundyscribd
    The document describes the process of staying at a hotel. It outlines the steps of parking at the hotel, checking in at the front desk where a clerk provides a room key, spending the night in the room, and checking out in the morning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Staying at A Hotel:: - You Are On A Long Trip, You Got Tired. You See

    Uploaded by

    koundyscribd
    27 views7 pages
    The document describes the process of staying at a hotel. It outlines the steps of parking at the hotel, checking in at the front desk where a clerk provides a room key, spending the night in the room, and checking out in the morning.

    Original Title

    Services Product

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document describes the process of staying at a hotel. It outlines the steps of parking at the hotel, checking in at the front desk where a clerk provides a room key, spending the night in the room, and checking out in the morning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views7 pages

    Staying at A Hotel:: - You Are On A Long Trip, You Got Tired. You See

    Uploaded by

    koundyscribd
    The document describes the process of staying at a hotel. It outlines the steps of parking at the hotel, checking in at the front desk where a clerk provides a room key, spending the night in the room, and checking out in the morning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Staying at a hotel:

    • You are on a long trip, you got tired. You see


    a hotel. You park, noting the building is
    fresh and enter the office where a friendly
    clerk checks you in and gives you the key.
    You take rest and next morning you check
    out.

    Spend night
    Park Car Check in Check out
    In room

    (benefit received)
    Repairing VCR
    • When you play VCR, picture is poor. Travel
    to service store, technician examines,
    diagnoses problem. He asks you to come
    after 3 days; you leave and return to store
    after 3 days; pick up vcr, pay him money
    and later took vcr to home.
    Travel to Technician Leave Return Pick up
    Store Examines VCR Store After 3 days VCR

    Play
    Technician repairs
    Invisible benefit VCR
    VCR
    action
    Augmented Service Product

    Information
    Payment Consultation

    Order-
    Billing Core
    CORE
    Taking

    enquiry Hospitality
    Safekeeping
    Augmented Service Product

    Facilitating Information
    Service Consultation
    Payment

    Billing Core
    CORE Order-
    Taking

    enquiry
    Hospitality
    Safekeeping
    • Core product
    • Supplementary services
    - Facilitating suppl services
    - Supporting / Enhancing Suppl services
    • Facilitating supplementary services—are mandatory and if
    these are left out, the entire service would collapse.

    • Where as supporting supplementary services do not


    facilitate the consumption of core services, but are used to
    increase the value, and thus, differentiate in competition

    • Facilitating serv could be a supporting serv in particular


    market and in other it is not so.
    Lets check for these…..

    • Hospital
    • Airlines
    • Hotels
    • Life Insurance
    • Resort
    • Retail
    • Amazon
    • Movie

    You might also like