Assignment On Business Plan
Assignment On Business Plan
on
Business Plan
Submitted to : Submitted by :
Abdullah M. Taher Shantanu Das
Faculty, School of Business BBA, 29th Batch (B)
Course: Production & Operation Management [B2602] ID: 200712883
AUB, Dhanmondi Campus AUB, Dhanmondi Campus
Dhaka, Bangladesh. Dhaka, Bangladesh.
Prepared by:
Serial Name ID
1 Shantanu Das 200712883
2 Sk. Saiful Islam Rozin 200710522
3 Mehedi Hassan 200710466
4 Sayed Sayem Ali 200710469
5 A.M.D. Abu Sufian Rashed 200710487
1 Executive Summary 03
1.1 Mission 04
1.2 Keys to Success 04
1.3 Objectives 04
2 Company Summary 05
2.1 Company Ownership 05
2.2 Start-up Summary 05
3 Service 07
7 Management Summary 14
7.1 Personnel Plan 15
8 Financial Plan 15
8.1 Break-even Analysis 15
8.2 Projected Profit and Loss 16
8.3 Projected Cash Flow 19
8.4 Projected Balance Sheet 20
8.5 Business Ratios 21
9 Appendix 23
GlobeNet has targeted three distinct groups. The first is students, a market
segment that uses the Internet the most and also have high expectations
regarding the speed of the connection. The second group is professionals,
people with disposable income, not a lot of excessive time on their hands, and
a group that uses the Internet a fair amount, both personally as well as
professionally. The last group that will be targeted is techies. This group is the
early adopters of any type of technology and spend incredible amounts of
time immersed in Internet technology.
1.3 Objectives
Assets
Non-cash Assets from Start-up $5,000
Cash Requirements from Start-up $55,500
Additional Cash Raised $0
Cash Balance on Starting Date $55,500
Total Assets $60,500
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Investor 1 $15,000
Investor 2 $55,000
Additional Investment Requirement $0
Total Planned Investment $70,000
Requirements
Start-up Expenses
Legal $2,000
Stationery etc. $100
Consultants $1,000
Insurance $200
Rent $200
Research and Development $1,000
Expensed Equipment $5,000
Total Start-up Expenses $9,500
Start-up Assets
Cash Required $55,500
Other Current Assets $0
Long-term Assets $5,000
Total Assets $60,500
Services
GlobeNet offers wireless broadband Internet access. The service is DSL speed
with customers only needing a Wi-MAX card/modem and to live within range
of the signal which covers a thirty block radius currently. There are plans to
enlarge the coverage area as more customers sign up.
Other than the students, GlobeNet' customers are fairly affluent (household
income of >$50,000) and spend their money on technology offerings, whether
it is digital cable, cellular service, or broadband Internet connections. The
target customers are also generally well educated with 65% having a college
degree and 20% having a graduate degree. Combining several demographic
factors, GlobeNet arrives at the following primary customer profile:
GlobeNet has chosen the three aforementioned target markets due to their
adoption of broadband Internet technology. It is these three groups that are
most likely to use a fast connection and the most willing to pay a premium for
the connection.
There are three main participants within the consumer broadband Internet
market.
As mentioned in the previous section, DSL, cable, and satellite access are the
competitors in the broadband market. Consumer buying patterns are based
on two factors:
Convenience: this is often based on where the outlet cords are based
in the house, whether the computer will be located closer to the cable
TV or nearer to a phone jack.
GlobeNet believes that it will experience extensive growth for several years for
several reasons. The first is the general adoption of broadband connections
which has been encouraging for the last several years. Another reason
GlobeNet believes their forecast to be accurate is it offers a viable, less
expensive alternative to current broadband connections.
Milestones
Marketing/sales;
Administrative functions.
Management Summary
Fahad Karim, founder and president will be the anchor of the management
team. Fahad received his undergraduate degree in computer science from the
HARVARD University. While Fahad enjoyed the course work he recognized
that it was not something that he was interested in pursuing as a career.
Fahad decided that it would be in his best interest to study for an MBA,
however, he was not immediately ready to do this. So Fahad headed off to
Ghana with the Peace Corps to develop community-based trading systems.
Fahad's Peace Corp experience was invaluable, providing him with extensive
project management experience as well as giving him confidence that he
could accomplish anything he set his mind out to do.
After getting back to the States, Fahad began the MBA program at the
University of Chicago. Fahad's course of study concentrated on
entrepreneurial ventures, recognizing at some point his desire to start his own
business. Near the end of his second year, Fahad began to hear about Wi-
MAX technology. He became interested in what he saw was a strong market
need for inexpensive broadband Internet connections transmitted wirelessly,
thereby significantly decreasing delivery costs. Fahad formed GlobeNet
Wireless to fulfill this market need.
Personnel Plan
Year 1 Year 2 Year 3
President $24,000 $36,000 $48,000
Technician $19,800 $21,600 $21,600
Administration $15,000 $18,000 $18,000
Total People 3 3 3
Financial Plan
The following sections outline important financial information.
Assumptions:
Average Percent Variable Cost 5%
Estimated Monthly Fixed Cost $7,668
The following table and charts show the Projected Profit and Loss.
Expenses
Payroll $58,800 $75,600 $87,600
Sales and Marketing and Other Expenses $2,400 $5,600 $12,000
Depreciation $996 $1,002 $1,002
Rent $2,400 $2,400 $2,400
Utilities $9,600 $13,000 $15,000
Insurance $3,000 $3,000 $3,000
Payroll Taxes $8,820 $11,340 $13,140
Other $6,000 $6,000 $6,000
The following table and chart display the Projected Cash Flow.
Current Assets
Cash $2,172 $10,042 $56,014
Other Current Assets $0 $0 $0
Total Current Assets $2,172 $10,042 $56,014
Long-term Assets
Long-term Assets $5,000 $5,000 $5,000
Accumulated Depreciation $996 $1,998 $3,000
Total Long-term Assets $4,004 $3,002 $2,000
Total Assets $6,176 $13,044 $58,014
Current Liabilities
Accounts Payable $2,938 $4,142 $6,603
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $2,938 $4,142 $6,603
Long-term Liabilities $0 $0 $0
Total Liabilities $2,938 $4,142 $6,603
The following table illustrates the different Business Ratios, based on NAICS
code 518111, Internet Service Providers.
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 262.63% 59.38% 15.97%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 95.00% 95.00% 95.00% 100.00%
Selling, General & Administrative
251.52% 90.73% 74.90% 73.80%
Expenses
Advertising Expenses 0.00% 0.00% 0.00% 1.37%
Profit Before Interest and Taxes -156.52% 6.10% 28.72% 1.03%
Main Ratios
Current 0.74 2.42 8.48 1.97
Quick 0.74 2.42 8.48 1.50
Total Debt to Total Assets 47.56% 31.76% 11.38% 59.78%
Pre-tax Return on Net Worth -1767.98% 90.88% 118.12% 2.93%
Pre-tax Return on Assets -927.10% 62.02% 104.68% 7.28%
Activity Ratios
Accounts Payable Turnover 11.59 12.17 12.17 n.a
Payment Days 27 26 24 n.a
Total Asset Turnover 5.92 10.17 3.64 n.a
Debt Ratios
Debt to Net Worth 0.91 0.47 0.13 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital ($765) $5,900 $49,412 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.17 0.10 0.27 n.a
Current Debt/Total Assets 48% 32% 11% n.a
Acid Test 0.74 2.42 8.48 n.a
Sales/Net Worth 11.30 14.90 4.11 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Sales Forecast
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Sales
Monthly Internet
0% $0 $0 $1,200 $2,112 $2,544 $2,887 $3,543 $3,877 $4,322 $4,899 $5,323 $5,877
Service
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $1,200 $2,112 $2,544 $2,887 $3,543 $3,877 $4,322 $4,899 $5,323 $5,877
Direct Cost of Month Month Month Month Month Month Month Month Month Month Month Month
Sales 1 2 3 4 5 6 7 8 9 10 11 12
Administrative
$0 $0 $60 $106 $127 $144 $177 $194 $216 $245 $266 $294
costs
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct
$0 $0 $60 $106 $127 $144 $177 $194 $216 $245 $266 $294
Cost of Sales
Personnel Plan
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
President 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Technician 0% $0 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
Administration 0% $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Total People 1 2 3 3 3 3 3 3 3 3 3 3
Total Payroll $2,000 $3,800 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300
General Assumptions
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Plan
1 2 3 4 5 6 7 8 9 10 11 12
Month
Current
Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate
Long-
term
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest
Rate
Tax
30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Rate
Other 0 0 0 0 0 0 0 0 0 0 0 0
Gross
$0 $0 $1,140 $2,006 $2,417 $2,743 $3,366 $3,683 $4,106 $4,654 $5,057 $5,583
Margin
Gross 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00
0.00% 0.00%
Margin % % % % % % % % % % %
Expenses
Payroll $2,000 $3,800 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300
Sales and
Marketing
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
and Other
Expenses
Depreciati
$83 $83 $83 $83 $83 $83 $83 $83 $83 $83 $83 $83
on
Rent $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Utilities $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Insurance $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Payroll 15
$300 $570 $795 $795 $795 $795 $795 $795 $795 $795 $795 $795
Taxes %
Other $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Total
Operating $4,333 $6,403 $8,128 $8,128 $8,128 $8,128 $8,128 $8,128 $8,128 $8,128 $8,128 $8,128
Expenses
Profit
Before ($4,33 ($6,40 ($6,98 ($6,12 ($5,71 ($5,38 ($4,76 ($4,44 ($4,02 ($3,47 ($3,07 ($2,54
Interest 3) 3) 8) 2) 1) 5) 2) 5) 2) 4) 1) 5)
and Taxes
($4,25 ($6,32 ($6,90 ($6,03 ($5,62 ($5,30 ($4,67 ($4,36 ($3,93 ($3,39 ($2,98 ($2,46
EBITDA
0) 0) 5) 9) 8) 2) 9) 2) 9) 1) 8) 2)
Interest
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expense
Taxes
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Incurred
($4,33 ($6,40 ($6,98 ($6,12 ($5,71 ($5,38 ($4,76 ($4,44 ($4,02 ($3,47 ($3,07 ($2,54
Net Profit
3) 3) 8) 2) 1) 5) 2) 5) 2) 4) 1) 5)
Net - - - - - - - - - -
Profit/Sale 0.00% 0.00% 582.33 289.85 224.50 186.54 134.41 114.65 93.06 70.91 57.70 43.30
s % % % % % % % % % %
Cash from
Operations
Cash
$0 $0 $1,200 $2,112 $2,544 $2,887 $3,543 $3,877 $4,322 $4,899 $5,323 $5,877
Sales
Subtotal
Cash from $0 $0 $1,200 $2,112 $2,544 $2,887 $3,543 $3,877 $4,322 $4,899 $5,323 $5,877
Operations
Additional
Cash
Received
Sales Tax,
VAT, 0.00
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST %
Received
New
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
New Other
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-
free)
New Long-
term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Sales of
Other
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Assets
Sales of
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
New
Investment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Received
Subtotal
Cash $0 $0 $1,200 $2,112 $2,544 $2,887 $3,543 $3,877 $4,322 $4,899 $5,323 $5,877
Received
Expenditur Month Month Month Month Month Month Month Month Month Month Month Month
es 1 2 3 4 5 6 7 8 9 10 11 12
Expenditur
es from
Operations
Cash
$2,000 $3,800 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300 $5,300
Spending
Bill
$75 $2,259 $2,530 $2,807 $2,851 $2,873 $2,890 $2,923 $2,940 $2,962 $2,991 $3,012
Payments
Subtotal
Spent on $2,075 $6,059 $7,830 $8,107 $8,151 $8,173 $8,190 $8,223 $8,240 $8,262 $8,291 $8,312
Operations
Additional
Net Cash ($2,07 ($6,05 ($6,63 ($5,99 ($5,60 ($5,28 ($4,64 ($4,34 ($3,91 ($3,36 ($2,96 ($2,43
Flow 5) 9) 0) 5) 7) 6) 7) 6) 8) 3) 8) 5)
Cash $53,42 $47,36 $40,73 $34,74 $29,13 $23,84 $19,20 $14,85 $10,93
$7,575 $4,607 $2,172
Balance 5 6 7 2 5 9 1 6 8
Current
Assets
$55,50 $53,4 $47,36 $40,73 $34,74 $29,13 $23,84 $19,20 $14,85 $10,93
Cash $7,575 $4,607 $2,172
0 25 6 7 2 5 9 1 6 8
Other
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Total
$55,50 $53,4 $47,36 $40,73 $34,74 $29,13 $23,84 $19,20 $14,85 $10,93
Current $7,575 $4,607 $2,172
0 25 6 7 2 5 9 1 6 8
Assets
Long-
term
Liabilities
Month Month Month Month Month Month Month Month Month Month Month Month
and
1 2 3 4 5 6 7 8 9 10 11 12
Capital
Current
Liabilities
Accounts $2,17
$0 $2,436 $2,712 $2,756 $2,776 $2,793 $2,825 $2,841 $2,862 $2,890 $2,911 $2,938
Payable 5
Current
Borrowin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
g
Other
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal
$2,17
Current $0 $2,436 $2,712 $2,756 $2,776 $2,793 $2,825 $2,841 $2,862 $2,890 $2,911 $2,938
5
Liabilities
Long-
term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Total $2,17
$0 $2,436 $2,712 $2,756 $2,776 $2,793 $2,825 $2,841 $2,862 $2,890 $2,911 $2,938
Liabilities 5
Paid-in $70,00 $70,0 $70,00 $70,00 $70,00 $70,00 $70,00 $70,00 $70,00 $70,00 $70,00 $70,00 $70,00
Capital 0 00 0 0 0 0 0 0 0 0 0 0 0
Retained ($9,50 ($9,5 ($9,50 ($9,50 ($9,50 ($9,50 ($9,50 ($9,50 ($9,50 ($9,50 ($9,50 ($9,50 ($9,50
Earnings 0) 00) 0) 0) 0) 0) 0) 0) 0) 0) 0) 0) 0)
($4,3 ($10,7 ($17,7 ($23,8 ($29,5 ($34,9 ($39,7 ($44,1 ($48,1 ($51,6 ($54,7 ($57,2
Earnings $0
33) 36) 24) 46) 57) 42) 04) 49) 71) 45) 16) 61)
Total $60,50 $56,1 $49,76 $42,77 $36,65 $30,94 $25,55 $20,79 $16,35 $12,32
$8,855 $5,784 $3,239
Capital 0 67 4 6 4 3 8 6 1 9
Total
Liabilities $60,50 $58,3 $52,20 $45,48 $39,41 $33,72 $28,35 $23,62 $19,19 $15,19 $11,74
$8,694 $6,176
and 0 42 0 8 0 0 1 0 2 1 5
Capital
Net $60,50 $56,1 $49,76 $42,77 $36,65 $30,94 $25,55 $20,79 $16,35 $12,32
$8,855 $5,784 $3,239
Worth 0 67 4 6 4 3 8 6 1 9