2 Pillars of Brand
2 Pillars of Brand
2 Pillars of Brand
MAJOR PLAYERS
1) AIR INDIA:
2) JET AIRWAYS:
3) AIR SAHARA:
• Began on 3 Dec 1993with two Boeing 737-200 aircrafts as
Sahara Airlines
4) INDIAN:
• Nationalised in 1953
• 44 world-wide destinations
5) SPICE JET:
6) AIR DECCAN:
7) KINGFISHER:
8) GO AIR:
• GoAir FreeFares
• Initial flights in southern & western India with the first nine
A320s