CEO Vision

Global Capital Markets and the Global Economy:
A Vision From the CEOs of the International Audit Networks

November 2006
Executive Summary
Investor confidence is easily shaken, but hard to restore. In the wake of corporate scandals, regulators,
issuers, investors and public company auditors have all had important roles in working to win back
that trust. As the leaders of the six largest global audit networks, we have sought to play our part by
rededicating ourselves to the highest standards of quality and ethical service. And we have backed that
public commitment with massive new investments in training and audit technology. More so than other
participants in capital markets, our profession has undergone a fundamental change from being largely
self-regulated to regulated around the globe. But fully restoring investor confidence requires more. It
also demands that all stakeholders look to the future and consider how investors’ needs will change in
a rapidly evolving global market.
It is in that spirit that we present this paper as the beginning of what we hope will be a robust dialogue
about how global financial reporting and public company auditing procedures must adapt to better
serve capital markets around the world.
This starts by looking to the future and asking what attributes will be necessary for capital market
stability, efficiency and growth. While this is far from a comprehensive list, we believe the following six
elements will be vital:
■ Investor needs for information are well defined and met;

■ The roles of the various stakeholders in these markets — preparers, regulators, investors, standards-
setters and auditors — are aligned and supported by effective forums for continuous dialogue;
■ The auditing profession is vibrant, sustainable and providing sufficient choice for all stakeholders in
these markets;
■ A new business reporting model is developed to deliver relevant and reliable information in a timely
way;
■ Large, collusive frauds are more and more rare; and
■ Information is reported and audited pursuant to globally consistent standards.
As the CEOs of the six leading global audit networks, we believe we have a unique perspective and
responsibility to serve as a facilitator for a conversation about how these core needs can be more fully
met — now and in the future. Although our profession is, of course, foremost in our minds, we also
believe that the ideas we advance in the following pages will benefit all stakeholders who care about
the vitality and performance of our increasingly global capital markets.
Our views center on the continuing need for reliable, relevant and timely information about companies
by all participants in capital markets. Over time, expectations about the content and timing of this
information have been codified in reporting standards, as have the procedures by which auditors
provide independent assurance about the reliability of company-provided information.
An Increasingly Globalized and Complex Economy
Many of the capital markets around the world changed radically and for the good following the stock
market crash in 1929. The decline in share prices was of unprecedented speed and depth, largely
reflecting the massive loss of confidence in the quality of information made available by companies and
the brokerage houses that sold their stock. Some governments responded by enlisting the accounting
profession to help restore that lost confidence. Publicly-traded companies were required to report
regularly on their financial condition in conformance with what have come to be known as “generally
accepted accounting principles” (GAAP). Governments required publicly-traded companies to engage
audit professionals to attest to the fact that the information presented by company management actually
did conform to those principles.
Serving Global Capital Markets and the Global Economy: A View from the CEOs of the International Audit Networks November, 2006
Of course, the world has changed dramatically in many different ways since the 1930s. Among
other things, economies of different countries are much more closely linked — by trade and capital
flows — than ever before. Technological change, especially in vastly improved transportation and
communications, has abetted this process of “globalization.” Information about so many things and
subjects is now so widely and instantaneously available that this is taken for granted, yet would have
been broadly unforeseen even a short decade ago.
Business is now also much more complex than it was in earlier times. Contractual relationships are
more complicated, and the financial instruments that companies issue to raise capital and hedge risks
are far more sophisticated than the comparatively simple loans and stock shares that were issued and
traded in preceding decades.
The Importance of Information in This New World
These changes in economic and business activity are having and will continue to have major implications
for the kinds of information investors will need from corporate reports in the future:
■ The value of many companies resides in various “intangible” assets (such as employee creativity
and loyalty, and relationships with suppliers and customers). However, information to assess the
value of these intangibles is not consistently reported.
■ Billions of people around the world now have the ability to access information instantaneously. Yet
when it comes to financial reports, investors must wait for companies to publish data only once a
quarter, every six months or annually.
■ The information technology revolution has made data customization easy to use and broadly
expected. However, today’s financial reports remain largely one-size-fits-all, and are not sufficiently
accessible to many investors.
In short, the same forces that are reshaping economies at all levels are driving the need to transform
what kind of information various stakeholders want from companies, in what form, and at what
frequency. In a world of “mass customization,” standard financial statements have less and less meaning
and relevance. The future of auditing in such an environment lies in the need to verify that the process
by which company-specific information is collected, sorted and reported is reliable and the information
presented is relevant for decision making. Moreover, because many enterprises increasingly are doing
business in multiple countries while investors increasingly are buying the shares of companies from
around the world, stakeholders and investors in particular want to know that the information they are
getting is compiled, classified, reported and audited on a consistent basis across countries.
The Role of Public Company Auditing
As leaders of the world’s largest global audit networks, we are committed to facilitating the changes
that will continue to come to business reporting, as demanded by various stakeholders. We are
also keenly aware of mistakes made by some members of our profession in recent years, and have
instituted significant changes in both our operations and our focus to assure that history is not repeated.
Nonetheless, there are a number of barriers that must be addressed to ensure our profession’s ability to
deliver the services that stakeholders need now and in the future:
■ There is a misalignment (which differs in nature and degree by country) among companies, users
of information, regulators, policy makers, the media and the auditing profession. This misalignment
perhaps is most apparent with respect to the “expectations gap” relating to material fraud and the
ability of auditors to uncover it at reasonable cost.
■ The auditing profession needs to develop the talent and expertise to deliver consistent, high-quality
audit services in the coming environment, both through the hiring of outstanding individuals and
the training of auditors in new auditing techniques (especially evolving information technology, fair
value models and expanded business information).
■ Various legal and regulatory impediments are adversely affecting both client companies and
audit professionals. Different legal and regulatory regimes make it more costly for companies to
do business, while the increased liability risk inhibits companies from reporting the kinds of non-
financial and forward-looking information that many stakeholders surely would find valuable.
The challenge now before all stakeholders in the capital markets is to overcome each of these barriers
to provide more relevant and reliable company information and the appropriate level of assurance
needed to garner trust and confidence in that information. This can be done, but only if all of these
parties are actively involved in the solution.
Strengthening Financial Reporting and the Audit Function
Near-Term Measures: In the near term, the following “convergence” processes must be completed to
benefit the global financial markets and their stakeholders:
■ Complete the effort by the International Accounting Standards Board (IASB) and the Financial
Accounting Standards Board (FASB) to harmonize differences between international and U.S.
reporting standards, as currently envisioned. Complex rules must be resisted and withdrawn.
Today’s rules can produce financial statements that virtually no one understands. Standards need
to be principles-based.
■ Launch and complete a similar process for the convergence of national audit standards, which
should make use of the International Standards on Auditing (ISA) that already have been developed
with the oversight of the Public Interest Oversight Board (PIOB) of the International Federation of
Accountants (IFAC).
■ Similarly, minimize national differences in the oversight of auditors and enforcement of relevant
audit standards, including rules relating to the way auditors conduct their activities. The recently
established Independent Forum of International Audit Regulators (IFIAR) may be the appropriate body
to pursue this objective. We are encouraged by recent statements from the U.S. audit regulator, the
Public Company Accounting Oversight Board (PCAOB), that it intends to join and actively participate
in IFIAR.
Consistency in business reporting standards, audit standards and enforcement of audit standards is
necessary to support a global economy with the lowest cost of capital. Alignment of the accounting
profession and the regulators around common objectives and application of principles-based
standards will enable companies to produce consistent global information. A sensible global
regulatory framework also will reduce barriers to growth and entry by other audit firms or networks
in our profession, thus providing increased choice for auditing services.
Longer-Run Measures: Over the longer run, experts agree that the current systems of reporting and
auditing company information will need to change — toward the public release of more non-financial
information (some or much of which may be industry-specific) customized to the user, and accessed far
more frequently than is currently done. It is time, therefore, for all global capital markets stakeholders
involved to launch a process that will lead to the development of a new business reporting model, with
a clear identification of the role of the independent audit and requirements dictated by that model.
Our firms pledge to work with issuers, investors, regulators and other market participants to develop
this new model including ways of disseminating a broad array of company information to users in a
manner more suited to the Internet age than the traditional quarterly and annual reports.
To provide these services, our profession must be able, through market-based incentives and our
workplace environments, to attract and retain individuals with broad training in multiple disciplines
— in accounting, information technology, finance, tax and other business skills — to deal with a more
complex and global business environment. Among other things, this will require improvements in
accountancy degree curricula and investments in continuous training on our part. Meanwhile, legal
restrictions on the scope of services that can be provided by audit networks should be evaluated in light
of the capital markets’ clear interest in assuring the continued attractiveness of the profession and its
ability to bring in and retain individuals with the requisite talent and skills as well as the need to assure
auditor independence.
Audit networks cannot provide the services demanded without the requisite financial, technical and
people resources. Audit firms and their global networks are not insurance companies. Legal and
regulatory systems must reflect this reality. Individual auditors who engage in wrongdoing must be
punished but without threatening the financial viability of their firms.
It is our belief that the broad reforms suggested here could give investors, businesses and watchdogs
what they want and deserve: reliable and relevant information that is the lifeblood of thriving capital
markets and the global economy itself. In order to make this vision a reality it will require the shared
effort of all stakeholders in the capital markets. The world is changing quickly. It is time for business
and the methods for assuring investors of the quality and reliability of business information to change
as well.
Samuel A. DiPiazza Mike D. Rake

Chief Executive Officer of Chairman of KPMG International
PricewaterhouseCoopers International Limited
David McDonnell Frans Samyn

Chief Executive Officer of Chief Executive Officer of BDO International
Grant Thornton International
William G. Parrett James S. Turley

Chief Executive Officer of Deloitte Chairman and Chief Executive Officer of
Ernst & Young
www.GlobalPublicPolicySymposium.com
I. Introduction and Overview
We live in an age of information and increasingly global activity — the movement of goods, services,
ideas and capital across national borders. Indeed, the two make each other tick. A global economy
— indeed any economy — cannot operate without information, about prices, quality of goods and
services, and about companies.
This essay is about one type of information and its importance to all actors in the global economy:
information about the performance of management and companies that make and deliver goods and
services, and compete for capital.
As the leading international auditing networks, we have a clear stake in the quality, relevance and
timeliness of that information, because it is our job to attest to it. That attestation function is crucial to
the efficient allocation of capital and the continued growth of our global economy. The professionals in
our firms know the importance of their jobs and they take great pride in what they do.
In the late 1990s and earlier this decade, however, in a small, but highly publicized number of cases in
the United States, Europe and Japan, certain members of our profession failed to meet the standards
of quality that govern our profession. The individuals (and in one case, an entire firm) were punished
severely.
As a consequence of these errors, policy makers in both the public and private sectors changed the
rules governing the auditing profession — and indeed much of the way the corporations they audited
were governed. In many countries, entirely new agencies were created specifically to oversee the
auditing profession.
Broadly speaking, these changes have reinforced the independence of auditors, and in our view, have
improved the audits themselves. Furthermore, our firms have changed, putting much greater emphasis
on audit quality in all of our work and in our compensation systems. But the changes mandated by law
and by the oversight agencies have also generated much controversy — specifically, whether their
benefits have outweighed their costs.
This debate will continue, all over the globe, and it should. If it can be shown that certain measures are
proving too costly in comparison to the benefits they deliver, then the rules and practices should be
reformed. Our networks pledge to work with all relevant parties — companies, regulators and investors,
in particular — so that any warranted changes occur.
But there are even more important issues that impact the workings of the capital markets — and how
firms do business. These larger and more fundamental issues, and the forces that give rise to them, are
the main subjects of this essay. Some can be resolved in the near future, while others will play out over
a longer time. Broadly speaking, we seek to address the following key questions:

■ What information should public companies produce to better serve all stakeholders in business
information — investors, analysts, employees, customers and policy makers — in a global market
for capital?
■ How can auditors best serve investors and other stakeholders in a global context?
■ Should the rules and procedures governing information reporting and audits be the same in all
countries?
■ How should business reporting change over the longer run, given the steady march of technology
and specifically the ability the Internet gives to investors to access information instantaneously?
■ Similarly, what does the continuing globalization of economic activity (of capital markets and
markets for goods and services), as well as the increasing complexity of business activities, and
the financial instruments used to finance them, imply for the future of business?
■ What implications will all of these changes have for the auditing of company-generated information
and for the organizations that carry out this function?
Resolving these issues will require a full conversation among the many stakeholders in the system
of financial reporting: investors, companies, analysts and yes, auditors. Of course, our networks also
have a professional and financial stake in the outcomes. But so do all the stakeholders, by definition.
In our case, we believe that, as an outgrowth of our expertise and experience, our networks have
much to contribute to a discussion and resolution of these issues. Accordingly, we have written this
essay out of concern for the future transparency and vibrancy of
global capital markets. We recognize that if these efforts fail, it will
What Are Audits and Why Are They Important? not only jeopardize our networks, but put at risk the security of the
portfolios of millions of investors around the world, a risk that will
Public companies prepare and issue financial only increase as globalization continues to unfold.
statements that reflect their performance over
some recent period, typically a quarter or a year,
and that conform with the accounting standards The new business reporting system must be designed so that
that apply in their home countries (the subject of it best serves investors and other stakeholders in the reliability
which accounting standards apply is increasingly and relevance of business information. Such a system should
important in a global context and is discussed later give users the same choices and abilities to access relevant
in the text). Preparation of the financial statements is business information as consumers and producers now have when
management’s responsibility. purchasing goods and services over the Internet. In such a world
where users increasingly will want to customize the information
The purpose of an auditor is to express an opinion on
the financial statements. The nature of that opinion they receive, the process for recording and classifying business
is made clear by the auditing rules set forth by the information will be as important, if not more important, than the
Public Company Accounting Oversight Board (PCAOB) static formats in which today’s financial information is reported.
in the United States, which are typical of similar Our jobs, as auditors, must therefore change to increasingly focus
rules used in most other countries. In the words of on those business processes. Standards-setters, regulators and
the PCAOB, an “auditor has a responsibility to plan policy makers must change along with us.
and perform the audit to obtain reasonable assurance
about whether the financial statements are free of
material misstatement, whether caused by error or Indeed, as auditors of the major public corporations in the world,
fraud.” (AU Section 110, emphasis added). we often stand at the vortex of the significant changes taking place
in the world’s capital markets. At the same time, our networks
The underscored words are important. That auditors provide needed stability in times of great turbulence. We have just
are charged with obtaining “reasonable assurance” witnessed the most extensive set of financial scandals since the
that the financial statements are free from “material Great Depression. Many “dot.com” enterprises went from literally
misstatement” means, by definition, that they
cannot catch every misstatement — only those
garage operations to public companies to failed enterprises all in
that are material and that can be found out through the space of a few years. Since then, major public policy changes
reasonable effort. In essence, auditors must do have affected our profession, our clients and investors.
the best they can, given the fact that they are not
running the companies whose accounts they are We, the CEOs of the world’s largest global audit networks, believe
charged with auditing. it is appropriate — and indeed necessary — that we now provide
our views on what business reporting should look like in the years
Even with these limitations, the importance of audits
of public companies is uncontested. Capital markets ahead. Just as we did in the 1930s, when policy makers called on
could not function unless investors have some the audit profession to assure the public that business information
reasonable idea of the performance and financial could be relied upon, our firms can and will serve as a force for
position of the companies whose securities they buy stability and integrity in the financial markets, currently and in the
and sell. years ahead.
For example, the European Commission’s
Meeting these responsibilities will require, among other things,
Communication on the Statutory Audit in the
European Union (Com 98/C 143/03) stated that the our continued ability to attract men and women of skill and
requirement to have accounts audited by a qualified integrity to our profession. We presume, therefore, that the
professional was designed to protect the public liability and regulatory system governing the auditing profession
interest. will be reformed in a way that protects investors without putting
the financial well-being of our networks at risk unfairly. It is well
known that the liability exposure of all current lawsuits outstanding against our networks substantially
exceeds our combined capital. Our firms are not and can never be the insurers of last resort for the
capital markets, where capital flows each day are orders of magnitude larger than our combined
capital bases, and where the market value of each of many large enterprises easily exceeds our
combined capital by many times. A regulatory and judicial system that clearly penalized those at fault
rather than a system that inappropriately puts entire firms at risk would provide the proper incentives
to discourage negligent or fraudulent audits without destroying the networks themselves.
Next year, in the U.S., our firms will be conducting a series of roundtables with key stakeholders in
company reporting to hear what information they want public companies to produce and what auditor
assurance they want on that information. We are also eager to learn from similar listening processes
elsewhere as the solutions, in the end, need to be global. We want this document to be the beginning,
and not the end, of a dialogue about the future of business reporting, and one in which we hope to
engage all other stakeholders.
II. Better Serving Global Capital Markets, Now and in the Near Future
“Globalization” may be a cliché, but it is a fact of economic life. Goods, services, capital and even
people move more easily across national borders than ever before. Capital, the funds used to finance all
this activity, has long been perhaps the most internationally mobile of all factors of production. Modern
technology, especially the Internet, has made it even more so.
As markets undergo this rapid process of globalization, the public company audit profession, as the
independent eyes and ears for investors and other stakeholders, is uniquely positioned to help ensure
stability and efficiency at this time of change. In fulfilling this function, the profession can enable
investors to make better, more informed decisions when weighing risks against rewards. By assuring
fuller transparency of the financial status of companies, audit networks confer at least three important
benefits for the global economy:
■ Audits improve the allocation of capital among companies, wherever they are located, facilitating
investors’ decisions to channel funds to those enterprises offering the highest risk-adjusted
returns.
■ Audits help insulate the global financial system against systemic risk. The Asian and subsequent
financial crises during 1997-98 amply demonstrated that financial contagions are more likely to
spread in the absence of transparency.
■ By empowering investors with the right information, audits facilitate good corporate governance,
inducing corporate managers of all companies to act in ways that maximize the interest of all their
stakeholders.
In short, quality public company audits both serve and work through investors to benefit global capital
markets. The globalization of the investment community will become increasingly important as the
populations of most developed countries age and sell some of the securities in their retirement portfolios
(or their pension funds do the same), often if not primarily to investors in the developing world. Similarly,
firms in the developing world will want to continue accessing developed country investors, in order
to finance their expansion. Wherever they are located, investors will make the best decisions if the
companies whose securities are offered for sale consistently provide reliable and useful information.
Given our independence and experience, we are in an ideal position to provide value to investors
throughout the world. And by helping facilitate the stability and strength of capital markets, our
networks can help stimulate economic growth as well, which recent economic research has linked to
the development of capital markets.
We can do all this, however, only if the rules by which public companies report and which govern our
audits are global, if the regulators who oversee
The Increasing Globalization of Capital Markets us become more formally coordinated, and if we
continue to improve the consistency of audits
Globalization refers to the increasing inter-linkages among countries in the
trade of goods and services, of capital flows, and to a much lesser extent, across the different countries in which our
movement of people. Given our role in assuring the reliability of company networks operate.
information, we have a special interest and stake in the globalization of
financial flows, especially in cross-border purchases of company securities. Ultimately, what investors and other
stakeholders of public companies want and
The table below dramatically highlights the volumes of total cross-border need is information that is relevant, reliable,
capital flows into and out of a sample of industrialized countries, for the
timely, simply presented and comparable
year 2003.*
across jurisdictions so that all stakeholders
have a way not only of accurately measuring
Capital Inflows Capital Outflows
past performance, but more importantly, making
Billion % of Billion % of the best possible projections of future company
$ 2003 GDP $ 2003 GDP
performance. In a global setting, this objective
United States 4,167 38 1,922 17 can be attained only if earnings, cash flow
Euro Area 3,569 44 3,609 44 or any other item of interest means the same
United Kingdom 2,387 133 2,247 125 thing in the United States, as it does in Europe,
Japan, China, Brazil, Russia, India or any other
Switzerland 343 111 510 165
part of the world (as is already true for many
Canada 223 26 297 34 products that public companies now produce
Australia 212 42 124 24 and sell throughout the world).
Sweden 190 63 223 74
Demark 143 68 167 79 Here we highlight several of the most immediate
challenges that confront policy makers at the
Norway 121 55 196 89
national and international levels as they seek
Japan 106 3 664 15 to ensure the timely dissemination of company
*Source: Philip R. Lane and Gian Maria Milesi-Ferretti, “Financial Globalization and information that best serves investors. In the next
Exchange Rates.” IMF Working Paper WP/05/3, January 2005. section, we look out further and envision how
continuing demands by investors for relevant
The coin of the realm in capital markets is reliable and useful information
about the securities that are traded there. As noted in the previous box, information and advances in technology over the
independent audits are necessary to help ensure that the information public longer run will lead to a new company reporting
companies produce is as reliable as it can reasonably be given the inherent model, and how our profession must adapt so
constraints under which audit networks operate. that it can play a constructive role in enabling all
company stakeholders to benefit in the changed
Information is most useful, meanwhile, when it is provided in a format and global economy.
context investors can best understand. Accounting standards provide the
format. The nature of those standards provides the context. As we discuss
in the text, an increasingly global capital market demands a single set Converge Reporting Standards
of global accounting and auditing standards so that investors can make
meaningful comparisons of the financial performance and status of the Global capital markets and investors want to
public firms whose securities they buy and sell. be able to compare the financial information
reported by companies regardless of the country
in which they are incorporated or conduct
business. For this purpose, it is necessary that the principles for reporting financial information be as
close to identical in all countries as possible. One noted survey confirmed this to be the case four years
ago, when it found that the overwhelming majority of institutional investors — those with the resources
to analyze company financial statements consistently on their own — on both sides of the Atlantic
wanted all public companies wherever located to report their results under a single world standard.1
Further, we believe that investors want professional judgment to be fully exercised. This is not possible in
an environment and under a set of accounting rules that risk turning auditors and financial management
1
McKinsey & Co., McKinsey Global Investor Opinion Survey on Corporate Governance, July 2002.
into “box checkers.” Yet, this is what can happen under U.S.
Generally Accepted Accounting Principles (GAAP). The main Toward a Single Global Company Reporting Model
reason, in our view, is that the U.S. litigation environment has Until recently, countries required public companies
driven preparers of financial statements and auditors to want doing business in their jurisdictions to comply with
and, in turn, accounting standard-setters to develop, “rules” their own national “Generally Accepted Accounting
based standards, which attempt to spell out in great detail Principles” or GAAP. In the early 1970s, many national
exactly how information should be accounted for in a wide securities regulators and accounting standards-setting
variety of circumstances. The more detail that is required, the bodies began to recognize the need for a common
less room there is for judgment, by the public companies that set of reporting standards, given the (already then)
increasing global nature of selling and buying company
prepare their financial statements, and by the auditors who are securities. The result was the formation, in 1973, of
asked to attest to them. Rules increase complexity and actually the International Accounting Standards Committee, a
can decrease the meaningfulness of information. 15-member body affiliated loosely with the International
Federation of Accountants (IFAC).
Some believe less judgment means less risk of liability. Yet
ironically, a liability-driven environment — promoted by its Eventually, the IASC forged an agreement with the
International Organization of Securities Commissioners
defenders as one that protects investors — actually does the
(IOSCO) to develop International Accounting Standards
opposite. Excessively detailed accounting guidance and the (IAS) for companies doing business in multiple countries
checking of audit boxes it generates provides only a veneer of and accessing international capital markets. In 2000,
reliability and relevance. The companies whose accounts are IOSCO recommended that its member regulatory
being checked in this manner may comply with the letter of the bodies permit multinational issuers of securities to use
rules but not their spirit. In the process, investors can be misled IAS for cross-border securities offerings and listings,
into believing that some companies are financially sound when subject to “reconciliations” with national GAAPs. These
reconciliations, however, resulted in duplication, as
in fact they are not. One of the most important lessons from the
companies choosing IAS had to prepare statements
recent spate of financial reporting scandals is that the world’s under two accounting conventions.
complex business transactions cannot be communicated
through proscriptive rules: clarity relies on adhering to sound In the United States, since 1973, the SEC has delegated
principles applied with expert judgment. the setting of GAAP to the Financial Accounting
Standards Board (FASB), an independent private-sector
Think of any typical entrepreneurial enterprise, for example. It body, with seven full-time members and a chairman. The
trustees of the Financial Accounting Foundation oversee
cannot be successful unless its founders have the imagination FASB, while input for its standards is provided both from
and flexibility to constantly make judgments about what FASB’s advisory council and from the SEC.
products and services to produce or provide that will best
serve consumers. Even seasoned, established firms are more In 2001, the IASC reorganized its membership to
successful when their employees have the freedom to make include representatives of national standards-setters,
judgments — on the shop floor as well as in the executive suite and renamed itself the International Accounting
— about how to improve productivity and quality, all in the Standards Board (IASB), and the standards it issued the
International Financial Reporting Standards (IFRS). The
interest of making the company a better place to work and one new structure and standards have elicited widespread
better suited to deliver what consumers truly want. support from national standards-setters around the
world, most notably the European Union, which required
In all of these cases, the most successful managers lay down companies listed on its national exchanges to begin
some general principles or modes of behavior — like treating using IFRS in 2005. China will adopt an IFRS accounting-
their co-workers and their customers as they would want to be based system in 2007.
treated — and perhaps some targets for performance (often
The United States remains one of the only major
rewarded with monetary incentives when achieved). They then countries not to allow foreign companies to use IFRS or
let their employees use their training and experience to figure to require those standards for all companies listed on
out how best to achieve the targets, while complying with the its exchanges. However, in 2003, the FASB launched a
broad principles that define a business “culture.” Simply put, “convergence process” to “harmonize” U.S. GAAP and
successful leaders in any organization want their employees to IFRS. That process is under way and making progress.
exercise their judgment. Indeed, employees and managers who Accordingly, the SEC’s staff reportedly is working toward
allowing foreign issuers of securities in the United States
cannot work in such environments are not likely to be hired in
to report solely on the basis of IFRS, without the need for
the first place. reconciliation with U.S. GAAP, by some time in 2009.
Why should accounting and auditing be any different?
Accountants and auditors are trained professionals who have the ability, by virtue of their education
and professional experience, to apply the spirit of broad principles in deciding how to account for and
report financial and other information. Rules that allow this judgment to be exercised will produce better,
more reliable, and more useful information just as the exercise of judgment enables other companies to
provide better and more useful products and services.
This fundamental proposition fortunately has been recognized and, for the most part, embodied in
another set of principles-based accounting standards — those developed by an international body of
accounting experts, the International Accounting Standards Board. The result, International Financial
Reporting Standards (IFRS), has been accepted in many nations and capital markets around the world
— the United States a notable exception. IFRS is principles-based rather than rules-based precisely
because it does not try to anticipate every business situation and
spell out detailed exceptions for each of them.
Toward A Single Set of Global Audit Standards
In short, IFRS is based on allowing companies and their auditors to
The movement to develop and adopt a single set of apply broad principles to complex transactions rather than giving
global audit standards — apart from the national
detailed instructions on how to do so. It is our experience that this
“Generally Accepted Audit Standards” (GAAS) — is
not as far along as the effort to harmonize financial makes eminent sense (and should be reflected in liability rules
reporting standards. and regulatory enforcement). In financial reporting, as is true in
the rest of life, people and firms typically deliver what is expected
In large part, this is because national audit standards of them. Admittedly, survey evidence from the United Kingdom,
are incorporated in national laws, or in legislation where IFRS went into effect for the 2005 reporting year, suggests
that expressly delegates the setting of those that this may not yet be the view of officers of public companies
standards to national standard-setters. For example,
that are just beginning to prepare their financial statements under
in the United States, for decades GAAS was set
by the leading professional accounting body, the the new international standards — transition difficulties are to
American Institute of Certified Public Accountants be expected. But it is noteworthy that the same surveys indicate
(AICPA). After the financial reporting scandals that a clear majority of institutional investors are finding that the
several years ago, the U.S. Congress instructed the international standards have improved transparency. The fact
newly created PCAOB to set audit standards for that the IASB has announced that no new IFRS standards will be
audits of public companies. effective until 2009, meanwhile, will ease any transition difficulties
for preparers, who understandably need time to comply with a
There is a body of international standards on
auditing (ISA), and these are followed in many different reporting regime.
countries. ISA’s are becoming as universal as their
financial reporting counterparts, IFRS. ISA’s are Accordingly, if there is to be convergence to a single set of
set by a separate board under the oversight of the accounting standards or something very close to it — as we believe
independent Public Interest Oversight Board (PIOB) the increasing globalization of capital markets demands — the
of the International Federation of Accountants (IFAC), resulting standards should be those that permit judgment rather
the profession’s major international professional
body. The PIOB has considerable independence
than stifle it, and those that reflect simplicity over complexity. Today,
from IFAC, since it has representatives from the this favors movement toward IFRS rather than U.S. GAAP. Both
leading official financial bodies: the International systems have merits and neither are perfect but IFRS is relatively
Organization of Securities Commissioners (IOSCO), more principles-based. The preceding box provides further detail
the Basel Committee on Banking Supervision, the about the two main accounting standards (U.S. GAAP and IFRS),
International Association of Insurance Supervisors, who sets them, and the encouraging progress that is made toward
the European Commission and the World Bank.
harmonizing them.
National bodies charged with setting audit standards
already meet informally to exchange information Converge Auditing Standards
and views. As discussed in the text, globalization
of the capital markets suggests that this process The logical companion to the convergence in reporting standards is
be formalized, and that one of the first steps is to convergence toward a single global set of audit standards. Indeed,
produce and abide by a global set of audit standards whether or not the reporting model converges, there is a strong,
designed to assure uniformity in audit quality across
if not overwhelming, case for ensuring that professional auditors
countries.
use the same techniques and methods in all countries to opine on
whether public companies’ financial statements represent a true
10 Serving Global Capital Markets and the Global Economy: A View from the CEOs of the International Audit Networks November, 2006
and fair view and are “free of material misstatement.”
Put differently, investors in global markets and other stakeholders, at a minimum, should want to know
that the quality of audits is the same regardless of where they are conducted. Otherwise, investors
inevitably will demand a “risk premium” — in the form of a lower purchase price or a higher dividend or
interest rate (in the case of a bond) — in order to be induced to purchase a security issued by companies
in countries that have demonstrably weaker audit standards, or perhaps worse, where the quality of
audits is unknown. Countries that are interested in promoting
the growth of their economies and their companies therefore
have a clear interest in promoting audit quality, and ideally The Complications of the Many Meanings of Auditor
ensuring that audits of companies within their jurisdictions Independence
are deemed to be as reliable as audits of companies in other
jurisdictions. It is widely accepted around the world — as it should be
— that public companies’ financial statements must be
audited by “independent” auditors in order to give users of
In our view, investors thus would be advantaged by truly the statements reasonable assurance that they comply with
global audit standards. This can be achieved if a process applicable financial reporting standards.
were launched that would harmonize the current IFAC
audit standards (see accompanying box) with national audit Yet like many seemingly simple terms, the meaning of
standards (in much the same way that the IASB and FASB are “independence” has been given different interpretations
now engaged in harmonizing financial reporting standards). by different countries. The International Federation
of Accountants has adopted a set of principles-based
criteria to establish independence, but few countries have
Converge Enforcement and Other Related Rules Governing Audit adopted independence standards of their own that are fully
Networks consistent with the IFAC standards.
Even if all national authorities ultimately accept financial The multiplicity of independence standards — which,
reporting and auditing standards developed by international given the centrality of independence to the audit process,
bodies, it is highly unlikely that at any time soon they will cede imply a multiplicity of enforcement regimes — can make it
difficult for audit networks to enter into audit engagements
authority to supervise, and if necessary, discipline wayward
with multinational companies. At a minimum, this raises
auditors and corporate executives. Legal enforcement the costs of operations, and in some occasions, can make
powers are important elements of national sovereignty that it impossible for the networks to accept assignments. This
are not easily given up in any sphere of activity, and we raises costs for preparers and can limit their choice of
anticipate no immediate change in this direction specifically auditors (a subject discussed in a later box).
for professional audits.
A recent, compelling example of the complications that
can arise is provided by the new code of ethics for auditors
However, as global audit networks operating in an increasingly adopted in 2006 in France. This code applies a highly
global environment, we believe that both national regulators restrictive set of “scope of service” requirements to all
and investors would benefit from more uniformity among auditors conducting statutory audits in France, which
countries in both the legal standards and the nature of severely limit the non-audit activities of auditors conducting
sanctions for enforcement actions that affect members of such audits. Whether or not they are so intended, these
our profession. Multiple enforcement and other standards requirements have extraterritorial application to companies
outside France, since they limit who can conduct an audit
affecting the audit profession raise the costs of performing
of French subsidiaries of companies incorporated outside
audits, and decrease the comparability of audits performed the country. As a result, the French law “exports” the
in different countries. In so doing, these costs raise barriers independence requirements for audits in France to the rest
to entry or expansion by other audit networks (a subject of the world.
discussed shortly). One example of how multiple versions of
just one standard — relating to the “independence” of the Universal adoption of one set of independence standards
auditor — can complicate the activities of audit networks is — perhaps those of IFAC — could help avoid the
complications associated with multiple definitions of
highlighted in the accompanying box.
independence. At a minimum, regulators or overseers of
auditors could agree, as outlined in the text, that their
How can national authorities retain their sovereign standards do not apply to local subsidiaries of foreign
enforcement powers yet bring about greater convergence? companies.
A good start has been made by the formation of the
Independent Forum of Independent Audit Regulators (IFIAR).
Serving Global Capital Markets and the Global Economy: A View from the CEOs of the International Audit Networks November, 2006 11
IFIAR may become the functional equivalent for audit regulators that the Basel Committee is for
banking supervision: by exchanging information about the latest enforcement techniques, and where
appropriate, setting common standards or practices that the national authorities would adopt or seek
to have adopted through statutory or other means in their home countries (as countries represented
on the Basel Committee have done for bank capital standards).
Fundamentally, regulators need to collaborate with other market participants not only to align standards
but to allow preparers and auditors to utilize sound judgment in applying these standards. Additionally,
collaboration among national regulators in the inspection and enforcement actions of preparers and
auditors will reduce the costs of regulatory oversight on the capital markets and can work to increase
confidence of investors that information quality is globally consistent across the capital markets.
Confront the “Expectations Gap” Regarding Fraud Detection
Perhaps no single issue is the subject of more confusion, yet is more important, than the nature of the
obligation of auditors to detect fraud — or intentional material misstatement of financial information by
public companies. After all, fraud was at the center of various corporate financial reporting scandals
earlier this decade. Allegations of fraud are central in the ongoing lawsuits brought by investors against
individuals and companies, as well as against audit networks for alleged failures to uncover them.
It is essential that all parties engaged in business reporting — employees, management, directors,
auditors and policy makers — put in place appropriate procedures and policies to prevent and detect
fraud. Nonetheless, there is a significant “expectations gap” between what various stakeholders believe
auditors do or should do in detecting fraud, and what audit networks are actually capable of doing, at
the prices that companies or investors are willing to pay for audits.
As summarized in the accompanying box, prevailing audit standards require auditors to conduct audits
with a “healthy degree of skepticism,” always recognizing the possibility that fraud could occur. The
standards give guidance about what auditors can do to uncover fraud if it exists.
But there are limits to what auditors can reasonably uncover, given the limits inherent in today’s audits.
Specifically, unless companies or investors are willing to pay auditors to police all of a company’s
transactions, auditors are limited to using indirect means to ascertain whether fraud has occurred.
These methods include examinations of accounts and records where the principal aim is to look for
anomalies, interviews of company employees and management that are not “under oath,” and reviews
of the companies’ “internal controls” over the spending of funds (a specific requirement in the United
States under Section 404 of the Sarbanes-Oxley Act, enacted in 2002). These methods clearly are
useful, indeed essential, to preventing and discovering fraud. But they are not foolproof, nor can they
be expected to be.
Hence, the “expectations gap” arises because many investors, policy makers and the media believe
that the auditor’s main function is to detect all fraud, and thus, where it materializes and auditors have
failed to find it, the auditors are often presumed to be at fault. Given the inherent limitations of any
outside party to discover the presence of fraud, the restrictions governing the methods auditors are
allowed to use, and the cost constraints of the audit itself, this presumption is not aligned with the
current auditing standards.
What is sorely needed is a constructive dialogue among investors, other company stakeholders,
policy makers and our own professionals about what should be done to close or at least narrow the
“expectations gap” relating to fraud. Given the globalization of capital markets, it is vital that this
conversation include stakeholders in public companies and capital markets throughout the world. We
are committed, also, to working with others to develop ways to prevent fraud from occurring.
These conversations must recognize, however, that our profession
is committed to continuously improving our abilities and methods The Challenges of Detecting Fraud
to detect fraud. We are doing this through the commitment of
resources to support research into new methodologies and By definition, fraud is difficult to detect by any outsider
because the essence of the activity is concealment
technologies that should expand our ability to uncover fraud.
— hiding from managers, directors, and ultimately
investors material information about the compa,y
At the same time, we believe it is useful to consider additional and often the diversion of company funds to the
ideas for enhancing fraud detection, which we briefly outline perpetrators.
below. There are arguments for and against each of these
concepts, and thus we do not necessarily embrace any one or The U.S. fraud standard (SAS 99) and its international
all of them. But we believe that, collectively, they have sufficient counterpart (IAS 240) contain very similar directions
to auditors relating to fraud. Both require auditors
merit that these options ought to be seriously debated by
to conduct their audits with a “healthy degree of
stakeholders and policy makers. We welcome and encourage skepticism.” And both lay down a number of specific
others to offer their suggestions as well. requirements that auditors are instructed to follow,
including:
Subject All Public Companies to a Forensic Audit on a Regular Basis:
The most aggressive, but costly and intrusive way of rooting out ■ Considering the company ’s internal controls
fraud is to require all public companies to undergo a forensic and procedures, and how these are actually
implemented, when planning the audit;
audit on a regular basis (perhaps every three or five years).
■ Designing and conducting audit procedures to
Unlike the indirect means already described that are employed respond to the risk that management could override
to detect fraud in a conventional audit, a forensic audit is akin to the internal controls and procedures;
a police investigation. Forensic auditors scrutinize all records of ■ Identifying specific risks where fraud may occur;
companies, including emails, and would be able, if not required, to ■ Considering whether any misstatement uncovered
question all company employees, and to require statements under during the audit may be indicative of fraud;
oath. It might be necessary for an audit network or a specialized ■ Obtaining written representations from
management relating to fraud;
forensic auditor to complete a forensic audit with the aid of ■ Communicating with appropriate managers and the
independent attorneys (not those who have represented the audit board if the auditor finds indications that fraud may
client in other engagements). have occurred.
Subject All Public Companies to a Forensic Audit on a Random Basis: Even when auditors follow all these guidelines,
A less onerous and costly version of the forensic audit proposal there are inherent limits to what any outside audit
can uncover relating to fraud, especially if senior
would be to subject a sample of public companies on every
management has been involved in perpetrating it.
exchange to a forensic audit on a random basis. Though such a
system might uncover fewer frauds, the deterrent effect could still
be the same, as all companies, and their managements, would
know that they could be subject to forensic-level scrutiny at any time.
Other “Choice-Based” Options: Whether or not policy makers choose to require or suggest forensic
audits on any bases, it may be possible to close the “expectations gap” by introducing more choice
regarding the intensity of audits for fraud. For example, since forensic audits are conducted primarily
for the benefit of investors, one possibility would be to let shareholders decide on the intensity of the
fraud detection effort they want auditors to perform. Shareholders could be assisted in making this
decision by disclosure in the proxy materials of the costs of the different levels of audits, as well as the
historical experience of the company with fraud. A different choice model would be to allow boards, or
audit committees of boards as elected representatives of shareholders, to decide on the level of fraud-
detection intensity.
A principal advantage of allowing investors or board or audit committee members to choose the fraud-
detection level is that this would move away from a “one-size-fits-all” approach to fraud detection to
one tailored by investors’ expectations about the company. In addition, the possibility that the relevant
decision makers might at any time vote to conduct a forensic audit could act as a powerful deterrent to
managers or employees from engaging in fraud.
Enable Networks to Integrate Further to Strengthen Audit Quality
The Evolution of Global Audit Networks and
Legal Impediments To Further Integration While global rules and coordinated national enforcement are
essential prerequisites to assuring the production and dissemination
Our six global audit networks have evolved (albeit of company information that is uniformly relevant, reliable and
at different speeds and in different ways) over
comparable across countries, our international audit networks
time in response to the needs of globally active
firms for audit networks of global reach, with the must be able to deliver those outcomes.
expertise to audit increasingly complex business
activities. This has required on our part extensive Currently, because of our global structure, we believe we are able
internal investment in recruitment and training of our to deliver a relatively seamless audit product. But there is always
personnel and investment in technology (hardware room for improvement, and in that spirit, some of us believe it may
and software). On a number of occasions, mergers be desirable to further integrate our firms — not just information
have facilitated our growth to meet market demands.
systems and training, which are already integrated but such key
Our firms are structured legally as networks functions as the ability to hire and fire, determine compensation
of national firms, rather than as single global levels (in part to reward audit performance), share profits and to
operations, initially because of national differences in make centralized investment decisions.
educational and licensing requirements. Other legal
and policy-related factors since have assumed more As shown in the accompanying box, various national rules or
important roles in inhibiting further integration. legal environments, however, inhibit our ability to achieve such
further integration. We therefore urge national regulators and
For example, differences in liability regimes among
countries — and specifically, the more expansive policy makers to work together to remove such impediments. The
liability system in the United States relative to the creation of the multinational regulatory council, earlier suggested,
rest of the world — discourage our national firms could be the forum in which work on this agenda can begin and be
and their partners or members from being part of pursued.
a single legal enterprise in which every partner or
member of the entity in any part of the world could be Of course, we recognize that it may be difficult any time soon to gain
held legally responsible for judgments or settlements
reached in the most restrictive jurisdiction (typically
widespread consensus on some, if not all, of these issues. For this
the United States). reason, as an interim measure, it may be possible for some audit
networks to integrate further, first on a regional basis, where national
Limits on audit firm ownership in some countries, laws permit. Indeed, there already has been some movement in this
which can require that all owners or partners of a direction with the recent announcements of merging national firms
firm conducting audits in a jurisdiction be licensed within audit networks in Europe. But while we believe we are able
to practice in that jurisdiction, can inhibit the
to deliver high quality audits of global companies, our networks
national firms’ being part of a larger, multinational
or global enterprise. Many countries also prohibit cannot become truly global in a corporate sense without further
or significantly restrict limited liability forms of liberalization and harmonization of national rules.
ownership, which also has the same inhibiting effect.
And some countries’ (or regions’) data privacy and Concentration in the Audit Profession
professional secrecy laws can make it impossible for
globally integrated audit firms to conduct business Concerns are expressed about auditor concentration, but there
in those countries through any other means than the
is no doubt among us that at the same time there is vigorous
current network arrangements that are common to all
of our audit firms. competition in our profession. There are substantial economies
of scale in auditing and worldwide networks require significant
investments. Thus choice may always be somewhat limited for
the largest multinational companies, but even with limited choice,
healthy competition exists in the marketplace.
There is, however, much greater choice among auditors for companies in the middle-to-lower ranges of
market capitalization in virtually all capital markets throughout the world. Market-based actions could
occur to foster even more choice in this market segment, including:
■ Audit firms outside the Big Four clearly communicating their capabilities and target markets,
■ Regulators publicizing the audit capabilities of non-Big Four networks,
■ Audit committees being more attuned to capabilities in this market segment, and
■ Investors and other influencers being more encouraging to companies to engage non-Big Four
networks.
While competition is not an issue, the marketplace tells us more choice for the very largest companies
would be desirable. This cannot occur, however, without certain changes in policies that lower the risks
in our profession so other large networks will be willing to make the investments needed to serve the
very largest companies. Some of these policy measures have been discussed in other contexts, but are
also highly relevant to any discussion of how the audit services market can be further broadened.
Focus Enforcement: It is essential, going forward, for enforcement authorities to focus penalties for any
auditor wrongdoing or negligence they may uncover on those directly implicated in such activities,
rather than on the entire firms that employ them or with which they may be affiliated. That the current
audit services market is competitive does not mean that it can afford to lose another major network,
through a liquidation-forcing liability verdict or criminal prosecution. Indeed, there now is widespread
recognition throughout the global enforcement community that the loss of another major audit network
would have a major deleterious impact on the capital markets.
Liability Reform: In a related vein, measures to limit audit firms’ exposure to liability would reduce the risk
that all firms, and especially smaller audit firms, have in taking on large company audit assignments.
Thus, meaningful liability reform should reduce concentration in the audit services market.
Scope of Service Reform: National governments can reduce auditor concentration by relaxing current
scope of service restrictions that go beyond those needed to maintain auditor independence and
objectivity. Currently, audit firms that engage in non-audit activities for company clients in jurisdictions
that excessively limit what audit firms can do thereby become ineligible to perform audit services for
the same clients. This effectively reduces choice among audit service providers, especially where
countries (such as France) apply scope of service restrictions beyond their national boundaries.
In sum, a variety of measures can be taken by national governments — ideally in concert or in

coordination with others — both to preserve and enhance choice of auditors available to companies
throughout the world. It is important, however, that in pursuing this objective countries do not artificially
tilt the playing field by favoring or subsidizing locally based audit firms. Measures of this kind are
inconsistent with the norms of global commerce established by international trade agreements.
III. Looking Ahead: What Company Reporting Can and Could Be

To this point, we have addressed ways in which policy makers can improve the functioning of global
capital markets based largely on the current model of company reporting. This model assumes that
the companies continue to issue financial statements and qualitative information in well-established
formats and on a regular basis. Ideally, these activities will be conducted on the basis of conventions
that are internationally accepted and verified in ways that are also consistent across countries.
But a brave new world of company reporting is already visible, and may be only a few short years away
from widespread implementation and use. It is a world made possible by digitization and the Internet,
which have already revolutionized the way goods and services are developed, manufactured or made
available, and delivered throughout the world.
One aspect of this revolution that is directly relevant to the future of company reporting is the ability the
Internet is giving consumers and businesses to customize the products and services they purchase.
With a cursor and the simple click of a mouse anyone who has access to a computer and Internet
— billions of people, in other words — can quickly order precisely what they want over the Internet, in
whatever size, shape, color or other dimension that sellers offer. Rather than stock goods on the shelf, or
in some warehouse, the Internet allows retailers to take orders first and then have manufacturers make
whatever it is that buyers want.
XBRL: An Important Enabler
It takes only a bit of imagination to realize that digitization and
Just as the Internet is rapidly changing the way Internet can enable users of company data to customize what
individuals and businesses engage in commercial
information they want and how they want it presented, in much
and social activities, a major project under way in
the financial arena — the Global XBRL Initiative the same way that they are now able to customize the products
— promises to revolutionize the way investors, and services they are now able to purchase. For example, some
governments and companies themselves use, analyze investors may want to know the earnings, cash flows, and
and generate information. This revolution, in turn, perhaps other variables for a company currently and over some
must eventually transform the way this information is past period. Others may want each of these variables compared
verified. to other companies in the same industry or a similar “peer
group,” or compared to averages for the market as a whole (or
XBRL is an acronym that stands for “Extensible
Business Reporting Language.” It is the financial some portion thereof). And why, in a world where most public
equivalent for the language of the Internet — “HTML.” companies’ financial records are, or soon will be, in digitized
form, should investors and other parties have to wait for a full
In plain language, XBRL is a format that any data quarter to receive pertinent financial information?
generator can use to input its data. The Global XBRL
Initiative defines the categories to which the data Technology allows far more frequent disclosures, even daily,
belong. In other words, what counts as revenue,
although with different levels of assurance about its accuracy
expense, asset or liability, at multiple levels of detail?
Once the data are so formatted, users can retrieve than for financial statements that are subject to regular audits.
them, put them in any standard spreadsheet software, Why shouldn’t investors at least have access to information
and then view or manipulate them in any way they thus disclosed more frequently (assuming that the processes for
want. Users can ask “what if” questions, construct generating that information have been audited)?
any number of graphs (with current, past and projected
future data), compare companies against peers Until recently, there was no standard way of presenting company-
(however defined), view information in any language,
any currency, and even under different accounting
specific information to the public. But that is no longer true.
conventions (U.S. GAAP or IFRS, for example) — and As described in the accompanying box, over the past decade,
get the answers virtually instantaneously, at the touch accounting firms, public companies and regulators throughout the
of a computer mouse. world have worked together on an initiative to categorize or “tag”
a broad range of information and data that public companies have
There are multiple users who would benefit from being or can generate, and to make all of it easily accessible through the
able to access XBRL-formatted information: investors,
Internet. This global “XBRL” initiative, or perhaps other reporting-
analysts, governments, public companies (for internal
and external reasons), employees, consumers, non- related technologies, are likely at some point to revolutionize the
governmental organizations, and yes, auditors. XBRL entire company reporting model — what information is presented
opens a brave new world of information access and and how, and how it is audited.
lower costs, for users and generators of data alike. Our
networks also believe that companies that adopt XBRL Even in the age of customized, personalized financial reporting
should see significant savings in their internal and that the new technologies will make possible, however, many
external audit costs over time.
investors, analysts and other stakeholders, also still will want
In fact this new world is already here for the standardized reports issued by public companies on a regular basis.
approximately 40,000 companies that already use But from what we have been hearing from investors, they want
XBRL to input their data. Some countries, such these reports to contain more relevant information than just the
as China, Spain, The Netherlands and the United financial statements and the footnotes explaining them. The large
Kingdom, have required companies to use XBRL. discrepancies between the “book” and “market” values of many,
U.S. banking authorities have required U.S. banks to if not most, public companies similarly provide strong evidence of
file their financial reports in XBRL beginning in 2006
the limited usefulness of statements of assets and liabilities that
(having successfully tested the filing system in 2005).
As for other companies, the SEC is encouraging the are based on historical costs. Clearly, a range of “intangibles”
adoption of XBRL, and is hoping that peer pressure and that are not well measured, or not measured at all, under current
investor demand will lead to its widespread use. Given accounting conventions are driving company performance.
the rapidly growing number of companies around the
world that are adopting the XBRL, this is a plausible Investors and other stakeholders in business information
outcome. For further information see www.xbrl.com. understandably want to know what those intangibles are, and how
they might plausibly affect how businesses perform in the future.
Yet financial statements are backward looking documents. They tell how a company has performed in
some recent period. Perhaps some of the information contained in the financials is indicative of future
performance, but much of it is not.
But what should the new public reporting model look like? How might it be developed? And what
implications would a new model have for audits, our audit networks, and for all users of company
information? We address now each of these important questions in turn.
What Should the New Reporting Model Look Like and How Should It Be Produced?
The new model should be driven by the wants of investors and other users of company information,
and the information produced should be forward-looking, even though it may be historical in fact.
For example, the following measures are all non-financial in character but are likely to be predictive,
to varying degrees, of how well a company will perform in the
future: innovative success (perhaps measured by patents recently
awarded), measures of customer satisfaction, product or service Previous Efforts to Develop a New Reporting
defects or awards, and measures of employee satisfaction Model
(perhaps approximated by turnover), among other non-financial
variables. Much of today’s financial reporting model in the
United States has evolved through issuing new
reporting standards in response to solving the
Just a few plausible scenarios can powerfully illustrate how the reporting needs for individual transactions. The
routine disclosure of such non-financial indicators could be far end result is a piecemeal reporting model that
more useful to investors than current financial statements alone: is not overly responsive to investor needs. The
accounting profession has recognized for some
■ Consider a retailer with strong growth in reported income, time that the current financial reporting model may
achieved largely by an expansion of outlets in different countries, become increasingly irrelevant to investors wanting
information relevant to their assessing the future
but nonetheless one with a decline in repeat purchases by
performance of companies.
customers. The latter statistic could well be the proverbial
canary in the mineshaft that would signal to investors that the In 1991, the profession’s official body in the United
company’s stock merits a “sell” rather than a “buy.” States, the American Institute of Certified Public
■ Imagine a manufacturer with slowly growing income, and Accountants, appointed a special committee to look
relatively flat sales around the world, which nonetheless into ways of improving the reporting model. The
has numerous patented innovations in the pipeline waiting subsequent report, since known as the ‘Jenkins
report”(after the name of its chairman, Edmund
to be introduced. Such a company may merit a strong “buy”
Jenkins), concluded that future “business reporting”
even though the financial data alone probably would suggest should serve the interests of users and be forward-
otherwise. looking. The focus on “business” was deliberate,
■ Or what about the company with rapid earnings growth, but signaling that users deserved more than just financial
high and increasing levels of employee turnover? Investors information. The report identified a number of
knowing only the company’s financial performance would be possible business measures that would be of use to
likely to buy or at least hold the company’s stock. Investors who investors and other users of company information,
including product reject rates, market shares,
knew that the company was having trouble retaining its real measures of customer satisfaction, patents, among
asset — its workforce — very likely would think otherwise. others. The committee even outlined a hypothetical
model report that might become routine in the future.
Knowing that the kinds of information illustrated in each of the
examples would be routinely available to the investing public should In 1998, the Financial Accounting Standards Board
provide powerful incentives to corporate executives to manage in the United States went further, establishing
working groups covering different industries, with
their companies in ways that benefit not only their shareholders,
the intent of identifying disclosures that companies
but their employees, customers and the wider economies in which were actually making that extended beyond financial
they conduct business. In particular, companies that look likely to statements. Many public companies, however,
prosper but in fact may be in trouble would have stronger incentives opposed efforts by the FASB (or any other body) to
to take corrective action sooner than otherwise. Conversely, require these additional disclosures, on the grounds
companies whose prospects are really brighter than current of cost and potential liability.
financial data may indicate may not be penalized by investors, and
thus find it easier to borrow funds for expansion, to retain or expand their customer base, and to retain
or recruit new employees.
In short, good information matters — a lot. The critical question is what kinds of non-financial data
should public companies be reporting. Investors and other stakeholders need to get engaged and
weigh-in or change will be marginal at best.
To develop a new company reporting model will require a global conversation of a broad range of investors
(individual and institutional), other users, company preparers, regulators and standards-setters. We
believe our networks can help facilitate that conversation and indeed help start the conversation. We
stand ready to host conversations among all the key stakeholders in business information about what a
new reporting model should look like. The process should be one from the “bottom up,” rather than one
imposed from the “top down” by a single global standard-setter or regulator.
Whatever new model emerges from this process should generate information that is capable of being
easily accessed through new Internet-based reporting technologies. It may be necessary for the
public and private sectors to take measures to prevent intermediaries from misusing the information
categorized by the new reporting technologies in ways that mislead investors.
Implications of the New Financial Reporting Model for Auditing in the Future
In an environment of user-determined customization, users are likely to care less about the formats
that have historically dominated the disclosure of company information — balance sheets, income
statements and statements of cash flows — and far more about new formats that could be developed by
our profession, analysts and users themselves. In such a world, users therefore will want to be assured
of the reliability of the specific information they choose to access, which underscores the importance
of auditing the technology (hardware and software) that produces it and the reliability of the systems of
“tagging” the data.
Indeed, eventually users may not be as interested in the financial reporting or accounting conventions
toward which the world is in the process of now converging. That is because users may not use the
traditional financial statements themselves, preferring instead to put much greater weight on the non-
financial information that will be part of a new business reporting model, or to generate their own
financial reports. In such a world, the tagging process — or the system used to put information in
different categories — becomes paramount, and audits of that process likewise become the heart of
a new model for those who supply audit services (increasing the importance of auditing of companies’
“internal controls” over the tagging of company data).
A world of customization also is one where consumers and users of information will be accustomed
to making fine distinctions, and to deciding what level of “granularity” they are willing to pay for. This
is a very different world than the one we currently inhabit, which is much more “black and white.” For
example, the current audit opinion is like an “on and off” switch: either a company’s financial statements
do or do not comply with prevailing accounting conventions. There is no “in-between.”
But in an environment where fine distinctions can and will be made, consumers and users may not be
satisfied with being able to pay for and receive an “off or on” or “comply/do not comply” audit opinion.
Just as most of us have become accustomed to the use of rheostats to finely adjust the volume of the
music we hear or the intensity of light in our homes, users of financial information may demand from
public companies the ability to receive more finely nuanced opinions from auditors about the degree
of a company’s compliance with a given set of standards, or the relative conservatism of judgments
compared to peer groups. Or more boldly, investors even may want the auditor’s views about the overall
health and future prospects of the companies they audit. Regulators and the liability system in any
country should accommodate these types of requests.
Implications for Audit Networks
Training Future Audit Professionals
Both elements of any new reporting model — any standardized
reports containing more than financial information and the Twenty years ago, it was rare to find an auditor
using a personal computer. Today, it would be almost
customized information that investors are likely to seek once
impossible to find an auditor without one, or without
it becomes widely available — will require new skills to be the skills to operate any of a wide variety of software
developed and refined within our networks, among our existing programs that companies now use to organize and
partners and managers, and our new recruits. We are committed to analyze information about their operations.
meeting this challenge, to developing and maintaining expertise in
auditing non-financial as well as financial information reported by We couldn’t operate without having professionals
companies, and exercising our judgment, borne of our experience with this expertise. Accounting and audit standards
today are both more numerous and complex than
and expertise.
just a short time ago. For example the body of IFAC’s
International Standards on Auditing, including the
IV. Benefits of the Brave New World in Company Code of Ethics, today run to over 1,000 pages of
Reporting text. Our audit networks have advances in university
education to thank for providing our new recruits with
How will investors and other company stakeholders benefit from a much higher level of technical sophistication than
the brave new world made possible by new financial reporting was common just two decades ago. But each of our
networks also must invest heavily to continue training
technologies and a new reporting model? Although we can
all of our personnel — partners included — to keep
envision some ways in which the investing world will change up with new standards and new technologies. In the
— for the better — we will be the first to admit how difficult it past, most of our training was classroom based. But
is to forecast the full implications of new technologies and new today, with auditors on assignment virtually full time
methods. History provides ample caution. Every major innovation throughout the year, the networks make increased
— from electricity, to the automobile, to the personal computer use of technology and virtual learning environments,
— has produced changes that would have been difficult or even making use of closed circuit television and taped
programs, web and pc-based interactive learning
impossible to predict at the outset. programs, and live training sessions communicated by
satellite video and webcasts.
We expect the same thing to happen with the coming revolution
in business reporting. Nonetheless, here are a few of the changes In addition, much of our training is industry-specific,
that can be glimpsed even now. since auditing of particular industries requires
specialized knowledge. Much of this information is
imparted through informal office meetings and regular
More Efficient Markets: Better information about public companies,
consultations with industrial specialists.
disclosed more frequently and in a more user-friendly format, will
improve the ability of investors to assess the value of companies.
In this process, markets will become more efficient, and improve
the allocation of capital and talent — within and across national boundaries — by rewarding those
companies and their shareholders that deliver the greatest value.
More Financial Stability than Otherwise: Better and more timely information enhances transparency, which
in turn should enhance financial stability. A more open world is one where financial contagions and the
economic disruption they can bring in their wake are less likely.
More Investor Focus on the Long Run: Finally, and perhaps counter-intuitively, more frequently reported
information may reverse some or much of the “short-term-ism” about which corporate managers and
others have long complained. Once investors have almost real-time access to financial and other
information about companies, forecasting “quarterly” profit numbers will no longer be relevant, while
forecasts of daily or weekly profits will be pointless. As a result, by having more frequent information,
investors and their companies may begin looking over longer time horizons. The disclosure of more
useful, non-financial forward-looking information should reinforce this outcome, along with continued
compensation reforms by public companies themselves that reward long-term performance.
*****
It is a truism that information is power. The primary purpose of company reporting is to empower
investors, who through the purchases and sales of securities drive the growth of capital markets and
economies around the world.
Our audit networks play a vital role in this process, providing assurance to the best of our abilities that
the information that public companies produce is consistent with applicable standards and complex
transactions are presented consistent with their economic substance, so that material misstatements
are a rare occurrence. In the short run, in our increasingly global economy, investors are better served
if those standards are also global — that is, uniform across countries. Over the longer run, continuing
changes in technology and demands by investors for even more useful information are likely to lead to
revolutionary changes in company reporting. Our profession stands ready to facilitate that revolution
by engaging in a dialogue with investors, companies, policymakers and other stakeholders around
the world.
The world is rapidly changing. Let us begin the conversation. It promises to be lively.

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Global Capital Markets and the Global Economy:

A Vision From the CEOs of the International Audit Networks

■ Investor needs for information are well defined and met;

An Increasingly Globalized and Complex Economy

The Importance of Information in This New World

The Role of Public Company Auditing

Strengthening Financial Reporting and the Audit Function

Samuel A. DiPiazza Mike D. Rake

David McDonnell Frans Samyn

William G. Parrett James S. Turley

Why should accounting and auditing be any different?

Confront the “Expectations Gap” Regarding Fraud Detection

In sum, a variety of measures can be taken by national governments — ideally in concert or in

III. Looking Ahead: What Company Reporting Can and Could Be

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