Karsanbhai Patel was born into a farmer family in 1945 and started Nirma in 1969 selling detergent powder door-to-door. Nirma was an instant success due to its high quality at a third of competitors' prices. Patel expanded Nirma's product lines and it grew to have a 35% market share in detergents and 20% in soaps. Patel received many honors for his business success and philanthropy. In 1995, he founded Nirma University to develop quality professionals through innovation and self-reliance.
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Karsanbhai Patel was born into a farmer family in 1945 and started Nirma in 1969 selling detergent powder door-to-door. Nirma was an instant success due to its high quality at a third of competitors' prices. Patel expanded Nirma's product lines and it grew to have a 35% market share in detergents and 20% in soaps. Patel received many honors for his business success and philanthropy. In 1995, he founded Nirma University to develop quality professionals through innovation and self-reliance.
Karsanbhai Patel was born into a farmer family in 1945 and started Nirma in 1969 selling detergent powder door-to-door. Nirma was an instant success due to its high quality at a third of competitors' prices. Patel expanded Nirma's product lines and it grew to have a 35% market share in detergents and 20% in soaps. Patel received many honors for his business success and philanthropy. In 1995, he founded Nirma University to develop quality professionals through innovation and self-reliance.
Copyright:
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Download as PPT, PDF, TXT or read online from Scribd
Karsanbhai Patel was born into a farmer family in 1945 and started Nirma in 1969 selling detergent powder door-to-door. Nirma was an instant success due to its high quality at a third of competitors' prices. Patel expanded Nirma's product lines and it grew to have a 35% market share in detergents and 20% in soaps. Patel received many honors for his business success and philanthropy. In 1995, he founded Nirma University to develop quality professionals through innovation and self-reliance.
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His' is a legendary rags to
riches journey during which
he shattered established business theories and rewrote new ones Business Personality
KARSANBHAI K. PATEL Man behind the hugely successful brand, GENERAL
Dr. Karsanbhai Khodidas Patel was born in 1945,
into a farmer family from Mehsana, North Gujarat.
He finished his B.Sc. in Chemistry at age 21
He worked as a lab technician, first in the New
Cotton Mills, Ahmedabad, of the Lalbhai Group and then at the Geology and Mining Department of the state Government The beginning of Nirma In 1969, Karsanbhai set up Nirma, (named after daughter Nirupama) selling detergent powder as an after-office business
The one-man company would bicycle through the
neighborhoods’ selling handmade detergent packets door to door
At a price of Rs. 3 per kg, (one third the price of
leading detergents), it was an instant success NIRMA’S HUGE SUCCESS
Quality detergent powder, using indigenous technology
Housewife friendly advertisement jingles
Phosphate free & hence environment friendly
At a third of the prevailing price, without compromising
on the product
Process of manufacturing was labour intensive, which
offered large scale employment; it became the leading employer After establishing its leadership in economy priced detergents, Nirma entered the premium segment, launching toilette soaps, Nirma beauty soap and also Shuddh Salt
35% market share in detergents
20% market share in soap cakes
Nirma also has successful operations in
neighboring countries
Today, Nirma’s worth is 2000 crore INR
AWARDS & ACCOLADES ‘Udyog Ratna’ by the Federation of Association of Small Scale Industries of India, New Delhi
'Outstanding Industrialist of the Eighties’ by the Gujarat
Chamber of Commerce
The Govt. of India twice appointed him Chairman of the
Development Council for Oils, Soaps & Detergents
Honorary Doctorate of Humane Letters by Florida Atlantic
University, USA for business and marketing acumen and philanthropy
Honorary Doctorate by Devi Ahlya University, Indore In the last one decade, he has turned his attention to the growing challenges in the educational sector
Dr. Patel firmly believes that to withstand global
competition and to satisfy the growing need for quality professionals, an educational institution must constantly grow, innovate, build strength and strive to become self-reliant
In 1995 he founded the Nirma University of Science &
Technology, Ahmedabad ACKNOWLEDGEMENTS
www.google.com www.wikipedia.com Nirma Uni.’s Official Site
