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    HUL Distribution

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    prasadsatish
    HUL has a large distribution network that reaches both urban and rural areas of India. It includes over 4000 redistribution stockists, 6.3 million retail outlets across urban areas, and aims to reach 250 million rural consumers. Some key initiatives to expand rural reach include Project Shakti which employs local women vendors, Project Streamline for small villages, and the RS Initiative connecting redistribution stockists through an online system.

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    HUL Distribution

    Uploaded by

    prasadsatish
    101 views11 pages
    HUL has a large distribution network that reaches both urban and rural areas of India. It includes over 4000 redistribution stockists, 6.3 million retail outlets across urban areas, and aims to reach 250 million rural consumers. Some key initiatives to expand rural reach include Project Shakti which employs local women vendors, Project Streamline for small villages, and the RS Initiative connecting redistribution stockists through an online system.

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    distribution channel

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    21163129 HUL Distribution

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    HUL has a large distribution network that reaches both urban and rural areas of India. It includes over 4000 redistribution stockists, 6.3 million retail outlets across urban areas, and aims to reach 250 million rural consumers. Some key initiatives to expand rural reach include Project Shakti which employs local women vendors, Project Streamline for small villages, and the RS Initiative connecting redistribution stockists through an online system.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    101 views11 pages

    HUL Distribution

    Uploaded by

    prasadsatish
    HUL has a large distribution network that reaches both urban and rural areas of India. It includes over 4000 redistribution stockists, 6.3 million retail outlets across urban areas, and aims to reach 250 million rural consumers. Some key initiatives to expand rural reach include Project Shakti which employs local women vendors, Project Streamline for small villages, and the RS Initiative connecting redistribution stockists through an online system.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    HUL DISTRIBUTION CHANNEL

    • 4000 REDISTRIBUTION STOCKIST


    • 6.3 MILLION RETAIL OUTLETS-ENTIRE URBAN
    POPULATION
    • 250 MILLION RURAL CONSUMER
    DISTRIBUTION NETWORK FOR GENERAL TRADE
    FACTORY

    CARRYING AND FORWARDING


    AGENT

    DISTRIBUTER

    URBAN AREA RURAL AREA

    REDISTRIBUTER( STAR
    REDISTRIBUTION
    RD) SELLER
    STOCKIST(RS)
    REDISTRIBUTION
    STOCKIST

    FAMILY
    WHOLESELLER RETAILING
    GROCERIES

    PURELY SEMIWHOLE
    WHOLESALE SALE
    DISTRIBUTION NETWORK OF MORDERN TRADE

    FACTORY

    C&F

    CUSTOMER SERVICE
    PROVIDER

    BIG BOX RETAILER

    CUSTOMER
    NEW
    INNOVATIVE
    DISTRIBUTIO
    N CHANNEL

    RS Net PROJECT
    Initiative SAKTHI

    GO TO Project
    MARKET Streamline

    Mother Depot
    and Just in
    Time System
    Project “Shakti”

    • Rural India is spread across 627,000 villages and


    possesses a serious distribution challenge for FMCG Cos.

    • HLL has come up with a unique and successful initiative


    wherein the women from the rural sector market HLL
    products, and hence, are able to reach the same
    wavelength as of the common man in village.

    • Apart from product reach, the initiative also creates


    brand awareness amongst the lower strata of society.
    Project Streamline
    • HUL initiated a Streamline initiative in 1997-
    cater to the needs of the inaccessible market
    • Focuses on extending distribution to villages
    with less than 2000 people
    RS INITIATIVE

    • Launched in 2001
    • Connecting Redistribution Stockists (RSs) through
    an internet based system
    • Account for about 80% of the company's turnover
    • RS Net is one of the largest B2B e‐commerce
    initiatives ever undertaken in India.
    • The IT‐powered system has been implemented to
    supply stocks to redistribution stockists on a
    continuous replenishment basis.

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