Final Cadbury Project 1
Final Cadbury Project 1
Final Cadbury Project 1
ON
BY
DEEPA TRIPATHI
Under the Guidance of
PROF. JAHNAVI
IN PARTIAL FULFILLMENT OF
POST GRADUATION DIPLOMA IN MANAGEMENT
(HRM)
INDEX
S. no. TOPIC PAGE NO
1. Preface 3
2. Acknowledgement 4
3. Meaning of Project 5
4. Executive Summary 7
9. Research Methodology 28
16. Suggestion 56
17. Conclusion 58
18. Questionnaire 59
19. Bibliography 63
I am lucky that, I got an opportunity for making the project report on “CADBURY
INDIA LTD.” I visited to the company for two months and I prepare my project report on the
topic “Social Welfare of Employees in Cadbury”. And the study is divided into various chapters
to get knowledge. I also considered some published material on the particular topic as well as
about the concern. This helps me in boosting up my confidence and determination which will
help me to face the situation in coming years. This report is written account of what I learnt and
experienced during my project. I wish, those going through it will not only find it readable but
also get as useful Information. During this whole training I got a lot of experience and came to
know about the management practices in real that how it differs from those of theoretical
knowledge and the practically in the real life.
In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical
knowledge is not sufficient. Beside this one need to have practical knowledge, which would help
an individual in his/her carrier activities and it is true that “Experience is best teacher”.
DEEPA TRIPATHI
The word “Project” has great specification in the field of management before starting any
work we must have an idea about its basic. The meaning of the “PROJECT” is as
follows: -
“P” – The word ‘p’ signify the phenomenon of planning, which deals symbolization and
proper arrangement of sensex and suggestion on respectively in accordance with need.
“R” – It stand for associated with word resource with which guides to promote planning.
“O” – This letter stands overhead expenses on unestimated expenses, which occur in
manufactures designed or layout of project.
“J” – This letter stands for joint efforts i.e. Project work which is undertaking should be
completed with a combined effort.
“E” – This stands for engineering i.e. worker undertaken is to be employing technical
process.
“T” – This stands for the techniques unless techniques to work is not Known.
CONCLUSION
job satisfaction, etc., have a bearing productivity of a firm unless the management is able to
recognize employees needs and wants they will lose motivation and morale and it will affect the
best interest of the firm.
Work is one of the most important activities in a person’s life .Who do have satisfying job rarely
have fully satisfying lives. Dissatisfaction in work can lead in many circumstances to lower
production and friction on the job. So that it must be considered by the management and steps
should be taken to find out the factors which cause job dissatisfaction and to reduce such
dissatisfaction. In general employee satisfaction is the attitude towards the work environment,
salary, relationship with their colleagues, job security, grievance handling, performance
appraisal, training and development, management style, quality policy, career counseling and so
on.
In this project factors that are taken into consideration for the employee satisfaction are:
Work Environment:
Work environment is the atmosphere to which the employee is actually exposed. This constitutes
a major portion of the influence on the employees. This typically included the quantum of work
allotted, nature and complexities, system being followed, support from colleagues etc.
Relationship with the Superiors and Subordinates:
Healthy and cordial relationship in the department will not only provide healthy environment but
also paves way for smooth flow of work, increases productivity and qualitative performance.
Relationship with Colleagues:
Better understanding and friendly relations with colleagues is necessity for a good environment.
Joining hands together and helping each other enhance stability and confidence among
themselves that contributes to the security and improve performance as a whole.
Motivation and Recognition:
The level of performance of an employee is a function of his abilities. If there is a strong positive
motivation, the output increases and decreases if it is negative. Motivation is a core element of
Salary:
Salaries are influenced by the size of the company, by a specific industry and in part by the
contribution of the incumbent to the process of decision making. The bigger the firm, the greater
is the compensation to the employees. The more attractive the salary, the more attractive will be
the performance of the employees.
Job security:
A person who is satisfied with the current job would continue to remain in the same job. So job
security plays a crucial role in the maintenance of job satisfaction among employees.
Grievance handling:
This is a corrective measure however important when grievances or difficulties or constraints
enter in on employee’s job. The approaches of management, time taken to provide counter
measures etc are the constraints of this factor.
Performance appraisal:
Most firms do not have a choice whether or not it should appraise its personnel and their
performance of the hired personnel will be evaluated by someone at sometime.
Management practices:
The approach of the management towards employees in the interfaces like appraisal and reward
schemes, permitting employees in the interfaces like appraisal and reward schemes, permitting
employees to participate in the organizational issues etc, is also determining the employee
satisfaction. This company has set employee of the year award etc, ensures positive management
approach. These approaches have made the employees to have a good view over their job.
Opportunities for development:
This is a factor strongly related to the higher order needs of the employees on their personal
development. Many people like a challenging job, since that assures them to think and undergo
Area of study
The area of the study is the production plant of the , CADBURY INDIA LIMITED, Malanpur site,
distt. Bhind, Gwalior (Madhya Pradesh)
Scope of the study
The scope of the study extends from lower hierarchical level (workers), middle hierarchical level
(supervisors) to upper hierarchical level (Managers) of the company, so it is a comprehensive
study.
Objectives of the study
The objective of conducting such research is to know the level of satisfaction among the
employees of CADBURY INDIA LIMITED. Further it will also help to know the various job
related and personal factors and their extent to which they affect the satisfaction level of
employees, so that meaningful conclusions and suggestions could be made in order to make the
human resource policies and practices of the company more effective and efficient.
Research methodology
The research includes both primary and secondary data. The information from the respondents is
collected through questionnaire. The primary data was collected form employees of the
CADBURY INDIA LIMITED and secondary data is collected from the books.
The sample size is 60 and samples are selected on the basis of convenient from every department
of the company.
Questions are framed in such a way that the answers reflect the ideas and thoughts of the
respondents with regard to level of satisfaction. For job related factors like scale (five rating
scale) is used in which respondents are required to show their level of satisfaction from 1 to 5 (1=
Cadbury India's five factories in India churn out close to 8,000 tones of chocolate and the
company sells a million bars every day.
But Bharat Puri, managing director of Cadbury India will never forget the batch of Dairy Milk
chocolates numbered 28F311 manufactured last year at the company's plant in Thane, near
Mumbai.
That was the worm-infested batch that triggered a crisis for the company that had always prided
itself on its squeaky clean image.
The timing of the controversy couldn't have been worse. Festival season sales (Cadbury sells
almost 1,000 tonnes of chocolates during Diwali) plummeted 30 per cent.
Until then, in the country's FMCG sector plagued by slow, low single digit top line and bottom-
line growth, Cadbury was a sweet exception. But its net profit in 2003 dipped 37 per cent to Rs
45.6 crore (Rs 456 million) as compared to a 21 per cent increase the previous year.
Now, a year later, Cadbury says that consumers have long forgotten the controversy and are back
to their merry chocolate-chomping ways.
Company Overview
Cadbury began its operations in 1948 by importing chocolates and then re-packing them before
distribution in the Indian market. After 59 years of existence, it today has five company-owned
manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi
(Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The
corporate office is in Mumbai.
Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk Food
Drinks and in the Candy category.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over
the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and
Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand
share in the world! Our flagship brand Cadbury Dairy Milk is considered the "gold standard" for
chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment our main product is Bourn vita - the leading Malted Food Drink
(MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader.
The Cadbury India Brand Strategy has received consistent support through simple but
imaginative extensions to product categories and distribution. A good example of this is the
development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytes
is positioned as "The new concept of sweet snacking". It delivers the taste of chocolate in the
form of a light snack, and thus heralds the entry of Cadbury India into the growing bagged Snack
Market, which has been dominated until now by Salted Bagged Snack Brands. Byte was first
launched in South India in 2003.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over
two decades, we have worked with the Kerala Agriculture University to undertake cocoa
research and released clones, hybrids that improve the cocoa yield. Our Cocoa team visits
farmers and advises them on the cultivation aspects from planting to harvesting. We also conduct
farmers meetings & seminars to educate them on Cocoa cultivation aspects. Our efforts have
increased cocoa productivity and touched the lives of thousands of farmers.
Cadbury Milestones
The Cadbury story is a fascinating study of industrial and social developments. From a one
man business in 1824, Cadbury has grown to be one of the world's largest producers of
chocolate.
Use our milestones to view Cadbury history at a glance; discover how the company grew and
when the key products were introduced. See how a small family business developed into an
international company and how the high standards of the Cadbury brothers were combined with
the most sophisticated technology, skills and innovation.
On 13th January 1989, the Company began its manufacturing operations at the most modern
plant at Malanpur near Gwalior in M.P. The factory is located on 24 acres of land that is
taken up on lease from the M.P Audyogik Vikas Nigam (MPAKVN).
Éclairs
Bournvita
Fruity Gems
Perk
Ulta Perk
Celebrations
Five Star Crunchy
Milk Treat
Dairy Milk
1. Malanpur Factory
Éclairs
Gems
Fives Star
Perk
Ulta Perk
Milk Treat
3. Induri Factory
Milk Crumb
Milk Fat
Liquid Milk Chocolate
Five star
Relish
Gems
Moulded chocolate
4. Bangalore Factory
Halls
Clorets
Gums
For any business to run one needs four M’s namely Man, Money, Machine and Material.
Managing other three resources other than men, are easy to handle. Men are very difficult to
handle because no two human beings are similar in all way. Human beings can think, feel and
give response. Handling humans is more important for any business because human being have
crucial potential that may be very profitable for the business. And these potential can be
developed to an unlimited extent if they are provided with proper environment. So the function
of managing men is as important as finance or marketing function in any business.
HRM refers to practices and policies framed for the management of human resources in an
organization, including Recruiting, screening, rewarding and appraising.”
Human resources have at least two meanings depending on context. The original usage derives
from political economy and economics, where it was traditionally called labor, one of three
factors of production. The more common usage within corporations and businesses refers to the
individuals within the firm, and to the portion of the firm's organization that deals with hiring,
firing, training, and other personnel issues. This article addresses both definitions.
The objective of Human Resources is to maximize the return on investment from the
organization's human capital.
HR Planning
Job analysis and design
Recruitment and selection
Orientation and placement
Training and development
Performance Appraisal and Job evaluation
Employee and executive remuneration
Employee Motivation
Employee Welfare
"Human resource management aims to improve the productive contribution of individuals while
simultaneously attempting to attain other societal and individual employee objectives." Schwind,
Das & Wagar (2005).
Company will arrange the house through an authorized real estate agent as per the choice
of the employee.
Security deposit by company.
12% percent Interest will be charged on deposit amount.
The same will be debited in CTC.
Rent would be exempted from income tax.
10% Perquisite Tax would be charged to the employee on his taxable income.
No deposit – no interest.
Rent would be calculated @ 11 rupees per Square feet.
Monthly rental would be charged to CTC
Rental Amount will be exempted from tax
10% perquisite tax would be charged on employee.
Security Deposit
An Employee can block two months of Basic Salary as Leave Travel Allowance.
He/She should take a minimum of 5 days leave (PL).
In case of air travel-economy class fare is exempted and in case of rail travel second class
AC fare is exempted.
He/She can travel within India only.
He/She has to produce the original travel tickets.
CAR
The FBT Tax (Fringe Benefit Tax) for fuel and maintenance is 6.73% on how much you
have opted for.
At the time of leaving CO. before 48 months then the employee has to pay FCV (For
Closer Value) to the company from whom the loan is taken.
If the employee is still stays after 48 months then employee will be charged 20% on the
value of the car at that time for changing the name i.e. ownership.
GIFT COUPONS
CONVEYANCE ALLOWANCE
If the employee is not using company’s car then and only then he can claim this option.
To getting the exemption bills are not required.
Conveyance allowance is up to Rs. 800/- per month.
FOOD COUPONS
MEDICAL ALLOWANCE
SUPERANNUATION
Any amount which exceeds the limits of each allowance can be transferred under this
head.
SPA is fully taxable as per income tax rules.
LEAVES
• PAID LEAVE
• CASUAL LEAVE
• SICK LEAVE
• OPTIONAL LEAVE
Additional Information:
CASUAL LEAVE
There are 5 days CL available to an employee from the date of joining.
The employee can take 1-3 days CL at a time.
SICK LEAVE
There are 10 days SL available to an employee from the date of joining.
The employee has to submit doctor’s certificate if the leave extends to 2 days.
OPTIONAL LEAVE
There are 3 days OL available to an employee from the date of conformation.
JOINING FACILITATION
Joining Day is the day when an employee recruited on the payrolls of the company. The HR Rep.
should be in constant touch with the candidates till the date of joining. Collect the information
from the candidate regarding the date and mode of arrival to the location of joining. Arrange for
pick-up of the joinee & family from the station/airport and take them to the hotel as per the
requirement. If pick-up arrangement can’t be arranged then give complete address/directions to
Residential & Cellular Phone are allotted to employee based on the role and responsibility level
and should not be treated as Perquisite. The Residential & Cellular Phone provided by the
company will be on the name of company.
Circle / Business Entity Head can take any of the following decisions with respect to Residential
Telephone Connection:
All full time permanent employees who will be available at their office desk for more than 80%
of the working hours on daily basis will be provided with a desktop PC on their workstation.
INDUCTION
Induction is also called orientation, which is designed to provide a new employee with the
information he or she needs to function comfortably and effectively in the organization.
RESEARCH METHODOLOGY
INTERPRETATION:
The above table indicates that
91.666667% of the employees in CADBURY INDIA LIMITED are male.
8.3333333% of the employees in CADBURY INDIA LIMITED are female.
MARITAL STATUS
The marital status may influence the job satisfaction as a personal factor. Because the married
people has some unavoidable responsibility.
INTERPRETATION:
The above table indicates that
91.66% of the employees are married.
8.33% of the employees are unmarried.
AGE
Age is an important factor that has an influence of job satisfaction. Hence according to age levels
the respondents are classified into three categories.
INTERPRETATION:
The above table indicates that
Majority of the respondents i.e. 83.33% are in 26 to 50 years age group.
16.66% of the respondents are above 50 years age group.
3.33% of the respondents are below 26 years age group.
QUALIFICATION
Qualification of the respondents may affect the perception of job satisfaction. Highly educated
may expect much better work life then others. According to educational qualification the
respondents are classified into four categories as under.
INTERPRETATION:
The above table reveals that
Majority of the respondents i.e. 73.33% studied up to school level.
21.66% of the respondents are graduate.
5% of the respondents are post graduate.
EXPERIENCE
The experience of the employees in their job is another factor affecting the perception on job
satisfaction. Highly experienced may expect better working conditions and having less
experienced satisfy with the existing one. The respondents are classified into three categories
according to their level of experience as under:
INTERPRETATION:
The above table shows that
68.33% are above 10 years of experience in CADBURY INDIA LIMITED.
20% of the respondents are 6 – 10 years of experience.
11.66% of the respondents are less than 6 years of experience.
MONTHLY SALARY
Man work to earn every employee in the organization will expect adequate pay to be paid for the
job done by him. The reasonable pay for each job which is performed in the organization. This
scale of pay may help for the job satisfaction to a greater extent.
INTERPRETATION:
The above table reveals that
58.33% of the employees have their monthly salary above Rs.15001.
30% of the employees have their monthly salary between Rs.10001 – Rs.15000.
11.66% of the employees have their monthly salary below Rs 10000.
INTERPRETATION:
The above table reveals that
35% of the employees are strongly agree that their work is very challenging one.
50% of the employees are agree that their work is very challenging one.
13.33% of the employees are neutral about the fact that their work is challenging one.
0% of the employees are disagree that their work is very challenging one.
1.66% of the employees are strongly disagree that their work is very challenging one.
INTERPRETATION:
The above table reveals that
18.33% of the employees are strongly agree that they have too much work to do.
50% of the employees are agree that they have too much work to do.
26.66% of the employees are neutral about the fact that they have too much work to
do.
5% of the employees are disagree that they have too much work to do.
0% of the employees are strongly disagree that they have too much work to do.
Working hours are convenient for me I’m happy with my work place
Description Frequency Percentage
Strongly agree 32 53.333333
Agree 25 41.666667
Neutral 3 5
Disagree 0 0
Strongly disagree 0 0
Total 60 100
INTERPRETATION:
The above table reveals that
53.33% of the employees are strongly agree that their working hours are
convenient.
41.66% of the employees are agree that their working hours are convenient.
5% of the employees are neutral about the fact that their working hours are
convenient.
0% of the employees are disagree that their working hours are convenient.
0% of the employees are strongly disagree that their working hours are convenient.
INTERPRETATION:
The above table reveals that
40% of the employees are strongly agree that adequate rest intervals are given to
them.
46.66% of the employees are agree that adequate rest intervals are given to them.
11.66% of the employees are neutral about the fact that adequate rest intervals are
given to them.
1.66% of the employees are disagree about the fact that adequate rest intervals are
given to them.
0% of the employees are strongly disagree that that adequate rest intervals are given
to them
SIMPLE PERCENTAGE TABLE – 11
Table showing opinion of the employees about management and workers relationship.
Management builds and maintains work relationship
Description Frequency Percentage
Strongly agree 28 46.6667
Agree 23 38.3333
Neutral 6 10
Disagree 3 5
INTERPRETATION:
The above table reveals that
46.66% of the employees are strongly agree that management builds and
maintains work relationship.
38.33% of the employees are agree that management builds and maintains work
relationship.
10% of the employees are neutral about the fact that management builds and
maintains work relationship.
5% of the employees are disagree about the fact that management builds and
maintains work relationship.
0% of the employees are strongly disagree that management builds and maintains
work relationship.
INTERPRETATION:
The above table reveals that
60% of the employees are strongly agree that they are satisfied with the
allowances provided to them.
30% of the employees are agree that they are satisfied with the allowances provided
to them.
5% of the employees are neutral about the fact that they are satisfied with the
allowances provided to them.
0% of the employees are disagree about the fact that they are satisfied with the
allowances provided to them.
5% of the employees are strongly disagree that they are satisfied with the allowances
provided to them.
INTERPRETATION:
The above table reveals that
85% of the employees are strongly agree that organization has adequate
transport facility.
15% of the employees are agree that organization has adequate transport facility.
0% of the employees are neutral about the fact that organization has adequate
transport facility.
0% of the employees are disagree about the fact that organization has adequate
transport facility.
0% of the employees are strongly disagree that organization has adequate transport
facility.
INTERPRETATION:
The above table reveals that
73.33% of the employees are strongly agree that organization has adequate
medical facility.
26.67% of the employees are agree that organization has adequate medical facility.
0% of the employees are neutral about the fact that organization has adequate
medical facility.
0% of the employees are disagree that organization has adequate medical facility.
0% of the employees are strongly disagree that organization has adequate medical
facility.
INTERPRETATION:
The above table reveals that
58.33% of the employees are strongly agree that they are provided with benefits
for the family.
41.67% of the employees are agree that they are provided with benefits for the family.
0% of the employees are neutral about the fact that they are provided with benefits
for the family.
0% of the employees are disagree about the fact that they are provided with benefits
for the family.
0% of the employees are strongly disagree that they are provided with benefits for
the family.
INFERENCE:
The above table reveals that the percentage of highly satisfied is in unmarried group followed
by married group. And in medium and low satisfaction highest percentage is in married group
and followed by unmarried group.
INFERENCE:
The above table reveals that the percentage of highly satisfied is in the Young age group
(33.33%) and 33 % of highly satisfied in the old age group and followed by Middle age
group. And in medium satisfaction 62% is the highest percentage in middle age group and
followed by old age group with 56% of satisfaction. The highest percentage of 33.33% in low
satisfaction is in young age group.
INFERENCE:
From the above table the percentage of highly satisfied is more among the respondents of
graduate level group and followed by the post graduate group. The percentage of medium
satisfied is highest among the respondents of graduate level group. And the percentage of low
satisfaction is highest among the post graduate level group i.e. 67%.
INFERENCE:
DAYANANDA SAGAR BUSINESS SCHOOL Page 54
The above table reveals that the respondents having less than or equal to 5 years of
experience have derived highest satisfaction level with 28.5%. The percentage of medium
satisfaction is high in the category of 6 years - 10 years group i.e. 66.6%. And in low
satisfaction level again the percentage of less than or equal to 5 years of experience is high
i.e. 43%.
INFERENCE:
From the above table the percentage of highly satisfied respondents is more in the group with
less than or equal to Rs. 10000 monthly salary i.e. 43%. It was followed by the groups of
more than or equal to Rs. 15001 i.e. 20%. In medium satisfaction the highest percentage is in
Rs.10,001 – Rs.15,000 group i.e. 79%.
1) Highly satisfied employees are more among the female respondents than the male
respondents.
2) Highly satisfied employees are more among the unmarried persons than the married
one.
3) Highly satisfied employees are more among the age group of young employee.
4) Highly satisfied employees are more among the graduate than the postgraduate
employees.
5) Highly satisfied employees are with less than 6 years of experience.
6) Highly satisfied employees are with less than Rs.10001/- income group.
B) SUGGESTION
1) Training department should be their in the company, if not possible then this
responsibility should be assigned to the Pilot Plant. So that when ever required
training should be imparted to the employees under the simulated conditions. It will
enhance performance of the employee and overall profitability of the company. By
doing so the company can avert miss happenings, as it has faced in the month of
April.
2) Most of the workers are school level. Since they have to work in a very risky
environment with dangerous chemicals, so their education level should be a little bit
high. For this company should tie up with some trust or school to provide part time
Hence as per the research study for around I would strongly recommend that the entry of
prohibited eatables should not be allowed to the company premises. This is the responsibility
of the security so as to conduct the checking at the security gate properly so that mobile
phones or other restricted eatables are not made to enter the company premises.
For this I would strongly recommend that smoking censors or the mobile censors should be
implanted in the plant areas so that continuous watch can be kept over the workers as well as
C) CONCLUSION
Questionnaire
“A study on employee welfare and satisfaction
In CADBURY INDIA LIMITED”
The purpose of collecting such information is to know the level of satisfaction among the
employees of CADBURY INDIA LIMITED. Further it will also help to know the various job
related and personal factors and their extent to which they affect the satisfaction level of
employees, so that meaningful conclusions and suggestions could be made in order to make
the human resource policies and practices of the company more effective and efficient.
Dear respondents,
Your Co-operation in the context shall go a long way helping me to draw conclusive
inferences for which I shall be grateful.
Note: Following are the questions that are to be duly filled up by the candidate. It is being
strongly assured that secrecy shall be maintained at all the levels of this research and the
Please indicate your level of agreement in connection with the following factors:
1= Strongly Agree, 2= Agree, 3= Neutral, 4= Disagree, 5=Strongly Disagree
Part – B (Work Environment And Nature Of Work)
S. No. Particulars 1 2 3 4 5
7. Your work is very challenging one
8. I feel I have too much work to do
9. Working hours are convenient for me I’m happy with my
work place
10. Adequate rest intervals are given
11. Management builds and maintains work relationship
12. Provided with sufficient tools and equipments needed to do
my work
13. I’m satisfied with the safety measures provided by my
Any Suggestion:
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BIBLIOGRAPHY
INTERNET
MATERIAL USE
PRESENTOR.
COMPANY’S EARLIER DOCUMENT USED.
QUESTIONAIRE.
TEXT BOOK:
DECLARATION
DATE: