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    Stores Layout and Design

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    krishnakctba
    The document discusses different types of retail store layouts and design considerations. It describes grid, racetrack, and freeform layouts. Grid layouts are commonly used in supermarkets with merchandise along walls and aisles. Racetrack or loop layouts are popular for jewelry and textile showrooms. Freeform layouts allow asymmetrical browsing. Selection depends on merchandise, space utilization, and guiding customers through the store. Atmospherics like lighting and music also influence customer behavior. Straight, diagonal, angular, geometric and mixed floor plans are presented.

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    Stores Layout and Design

    Uploaded by

    krishnakctba
    2K views19 pages
    The document discusses different types of retail store layouts and design considerations. It describes grid, racetrack, and freeform layouts. Grid layouts are commonly used in supermarkets with merchandise along walls and aisles. Racetrack or loop layouts are popular for jewelry and textile showrooms. Freeform layouts allow asymmetrical browsing. Selection depends on merchandise, space utilization, and guiding customers through the store. Atmospherics like lighting and music also influence customer behavior. Straight, diagonal, angular, geometric and mixed floor plans are presented.

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    Store Layout

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    The document discusses different types of retail store layouts and design considerations. It describes grid, racetrack, and freeform layouts. Grid layouts are commonly used in supermarkets with merchandise along walls and aisles. Racetrack or loop layouts are popular for jewelry and textile showrooms. Freeform layouts allow asymmetrical browsing. Selection depends on merchandise, space utilization, and guiding customers through the store. Atmospherics like lighting and music also influence customer behavior. Straight, diagonal, angular, geometric and mixed floor plans are presented.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views19 pages

    Stores Layout and Design

    Uploaded by

    krishnakctba
    The document discusses different types of retail store layouts and design considerations. It describes grid, racetrack, and freeform layouts. Grid layouts are commonly used in supermarkets with merchandise along walls and aisles. Racetrack or loop layouts are popular for jewelry and textile showrooms. Freeform layouts allow asymmetrical browsing. Selection depends on merchandise, space utilization, and guiding customers through the store. Atmospherics like lighting and music also influence customer behavior. Straight, diagonal, angular, geometric and mixed floor plans are presented.

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    STORES LAYOUT AND

    DESIGN.
    INTRODUCTION
    ► A well planned retail store layout allows a retailer to
    maximize the sales.
    ► Store layout generally show the size and location of
    each department.
    ► Each floor plan and store layout will depend on the type
    of products sold,the building location and how much
    the business can afford.
    ► The types of store layout are as follows.
    Types of Layouts
    ► Grid Layout

    ► Race track Layout

    ► Free Form Layout


    Types of Layouts
    ► Grid Layout
     Commonly used in Supermarkets and discount
    stores
     One area of display is along the walls of the
    store, the other merchandise is displayed in a
    parallel manner
     Effective usage of space
     Ideal layout for many retail stores that adopt
    self service
    Types of Layouts
    ► Racetrack layout
     Also called loop layout
     Display will be in the form of a racetrack or a
    loop
     Popularly found in Jewellery, textiles showrooms
    etc.,
    Types of Layouts
    ► Freeform Layout
     Merchandise is arranged in an asymmetrical
    manner.
     It allows free movement and is often used in
    department stores
     It encourage people to browse and shop
     It may not allow for maximum utilization of the
    retail space available
    Layout selection – Chief
    Consideration
    ► Select a layout that allows for a complete
    presentation of the merchandise, to the
    customers
    ► A good layout encourages customers to
    move around the complete store and at
    times, make an unplanned purchase
    ► Have a right balance between space used
    for displays and service areas, so that ROI is
    maximized
    Layout selection – Chief
    Consideration
    ► While designing the store, needs of women, the
    elderly, children and disabled persons who may
    visit the store, need to be taken into account
    ► Internationally, it is very common to have ramps
    available for the movement of wheel chairs and
    strollers.
    ► A store needs to provide seating arrangement for
    people, if they expect people to spend hours in a
    store.
    Atmospherics
    ► Definition:
     It is the design of the environment with the
    help of visual communications, lighting, color,
    music and scent, to stimulate the customer’s
    perceptual and emotional responses and
    thereby, influence his buying behaviour
    STRAIGHT FLOOR PLAN
    ► The straight floor plan is an excellent store layout for
    any type of retail store.
    ► It makes use of the walls and fixtures to create small
    spaces within the retail store.
    ► It is one of the most economical store design.
    ► A view of the straight floor plan follows.
    DIAGONAL FLOOR PLAN
    ► The diagonal floor plan is a good store layout for self-
    service types of retail stores.
    ► It offers excellent visibility for cashiers and customers.
    ► The diagonal floor plan invites movement and traffic
    flow to the retail store.
    ► Following is a view of diagonal floor plan.
    ANGULAR FLOOR PLAN
    ► It is best used for high-end speciality stores.
    ► The curves and angles of fixtures and walls makes for a
    more expensive store design.
    ► However the soft angles create better traffic low
    throughout the retail store.
    ► A view of the angular floor plan follows.
    GEOMETRIC FLOOR PLAN
    ► This plan is a suitable store design for clothing and
    apparel shops.
    ► It uses racks and fixtures to create an interesting and
    out-of-the-ordinary type of store design without a high
    cost.
    ► The view of geometric floor plan follows.
    MIXED FLOOR PLAN
    ► It incorporates the straight,diagonal and angular floor
    plans to create the most functional store design.
    ► The layout moves traffic towards the walls and back of
    the store.
    ► The view of mixed floor plan follows.

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