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PRSA Forbidden Dance

The document discusses how social media is everywhere and cannot be contained or owned by any single department. It argues that businesses need a social media perspective rather than policies, and that they should listen on social media to understand its power for enabling conversations. The key is for businesses to participate carefully while offering opportunities for feedback and using social media content to spark discussion.

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dwinfield
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© Attribution Non-Commercial (BY-NC)
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131 views10 pages

PRSA Forbidden Dance

The document discusses how social media is everywhere and cannot be contained or owned by any single department. It argues that businesses need a social media perspective rather than policies, and that they should listen on social media to understand its power for enabling conversations. The key is for businesses to participate carefully while offering opportunities for feedback and using social media content to spark discussion.

Uploaded by

dwinfield
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Distinctions Between B to

B and B to C Social Media are


largely artificial, and function
to divert businesses (and
agencies) from reality.

1
Social Media is everywhere,
and there’s very little you can
do to stop it.

2
Social Media is not Facebook
or Twitter.
Social Media is not a site or a
service. It’s an enabler of
human behavior.

3
Social Media cannot be owned by
PR, Advertising, Marketing, HR, IT,
Legal.

It’s a common playing field that


requires the participation of experts,
but its power is in the everyday
conversations & sharing it enables.

4
You need a social media
perspective.
Not a social media policy.

5
Not everyone is your friend.
What you say is probably not private.
Assume your employer, coworkers,
competitors, customers, regulators
and acquaintances are probably
listening.
You should be too.

6
Listening is the first step in
understanding the power of social
media.
Offer opportunities for feedback and
sharing whenever that is possible
Use social media content to spark
conversation and provide context.

7
Facebook is your worst
nightmare.
Facebook should be embraced,
but with care.

8
Social Media & Search are
inseparable.
If they search it, what will they
find?

9
Social Media is too important
to turn over to an intern.

10

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