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Data Collection

The document discusses various primary and secondary data collection methods. For primary data, it describes observation methods, interview methods, questionnaires, warranty cards, store audits, consumer panels, mechanical devices, and projective techniques. For secondary data, it mentions considerations like reliability and suitability and lists the case study method.

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52 views8 pages

Data Collection

The document discusses various primary and secondary data collection methods. For primary data, it describes observation methods, interview methods, questionnaires, warranty cards, store audits, consumer panels, mechanical devices, and projective techniques. For secondary data, it mentions considerations like reliability and suitability and lists the case study method.

Uploaded by

chickoooo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Sources of Data

I Primary Data
II Secondary Data
-Data Collection for
Primary Data


I Observation Method

(i) Structured vs. un-structured
observation
 (ii) Participant/Obtrusive vs.
 non-participant/ un-obtrusive
observation
 (iii) Disguised observation

-Data Collection for
Primary Data
II Interview Method
1. Personal (individual vs. panel ) interview

Structured vs. unstructured interview


Focused interview
Clinical interview
Non- directive interview
Probing/ in-depth interview
Stress interview
2. Telephonic interview

3. Video-conferencing


-Data Collection for Primary
Data
 III Questionnaire
1. General form

 Structured vs. unstructured questionnaire


 open ended vs. close ended questionnaire
2. Question Sequence

3. Question Format

4. Physical Appearance


-Data Collection for Primary
Data
Questionnaire

Schedule

1. Filled by self 1. Filled by enumerator


2. Economical; no staff required 2. Relatively expensive
3. High on non- responsiveness 3. Low on responsiveness
4. Identity of respondent not 4. Identity of respondent known
known & contact possible
5. More time consuming 5. Less- time consuming
6. Can be used only for literate 6. Can be used for both
respondents literates & illiterates
7. Wider distribution possible 7. Area of dist. Restricted
8. Physical appearance crucial 8. Training of enumerator
9. Less personal biasing crucial
possible 9. Scope of personal biasing is
more
-Data Collection for Primary
Data
IV Warranty cards
V Store-Audits
VI Consumer Panels
Transitory consumer panel
Continuing consumer panel
VII Mechanical Devices
Eye camera
Pupil metric camera
Psycho-galvanometer
Motion picture camera
Audiometer
-Data Collection for Primary
Data
 VIII Projective techniques
 Word Association test
 Sentence completion test
 Story completion test
 Pictorial tests
 - Thematic Apperception test (T.A.T.)
 - Rosenweig’s test(Baloon technique)
 - Rorshach Ink Blot test
 - Holtzman’s test(HIT)
 - Tomkins Horn Picture arrangement test
 Play techniques( Role-play/Play doll techniques)
 Quizzes
 Sociometry
IX Content Analysis
-Data Collection for
Secondary Data
Important considerations

1.Reliability of data
2.Suitability of data
3.Ease of collection
4.Adequacy of data
5.Cost factor
6.Time factor
 Case Study Method

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