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Cognitive Science Psychology Psycholinguistics Human-Computer Interaction Marketing Research Language Reading Music Reading Activity Recognition

Eye tracking techniques are used in a wide variety of disciplines including cognitive science, psychology, human-computer interaction, and medical research. Specific applications of eye tracking include tracking eye movement in reading languages and music, observing human activity and perception of advertising, and analyzing the playing of sports. Common uses of eye tracking data include cognitive studies, medical research, usability testing, vehicle and training simulators, and research on individuals across the lifespan from infants to geriatrics.

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10 views

Cognitive Science Psychology Psycholinguistics Human-Computer Interaction Marketing Research Language Reading Music Reading Activity Recognition

Eye tracking techniques are used in a wide variety of disciplines including cognitive science, psychology, human-computer interaction, and medical research. Specific applications of eye tracking include tracking eye movement in reading languages and music, observing human activity and perception of advertising, and analyzing the playing of sports. Common uses of eye tracking data include cognitive studies, medical research, usability testing, vehicle and training simulators, and research on individuals across the lifespan from infants to geriatrics.

Uploaded by

kks
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PPLICATIONS

A wide variety of disciplines use eye tracking techniques, including cognitive science,
psychology (notably psycholinguistics, the visual world paradigm), human-computer
interaction (HCI), marketing research and medical research (neurological diagnosis). Specific
applications include the tracking eye movement in language reading, music reading, human
activity recognition, the perception of advertising, and the playing of sport.
Uses include:

Cognitive Studies

Medical Research

Laser refractive surgery

Human Factors

Computer Usability

Translation Process Research

Vehicle Simulators

In-vehicle Research

Training Simulators

Fatigue Detection

Virtual Reality

Adult Research

Infant Research

Adolescent Research

Geriatric Research

Primate Research

Sports Training

Commercial eye tracking (web usability, advertising, marketing, automotive, etc.)

Finding good clues

Communication systems for disabled

Improved image and video communications

Product development

Employee training

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