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    Monde Lez

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    Govind Haridas
    Mondelez is a multinational confectionery, food and beverage conglomerate based in the US that was formed in 2012 after Kraft Foods split into two companies, with Mondelez consisting of Kraft's global snack and food brands. It has major brands like Cadbury, Oreo, and Ritz and is a global leader in confectioneries. In India, Mondelez is headquartered in Mumbai and is a market leader in chocolate, as well as working with farmers to improve cocoa cultivation.

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    Monde Lez

    Uploaded by

    Govind Haridas
    210 views3 pages
    Mondelez is a multinational confectionery, food and beverage conglomerate based in the US that was formed in 2012 after Kraft Foods split into two companies, with Mondelez consisting of Kraft's global snack and food brands. It has major brands like Cadbury, Oreo, and Ritz and is a global leader in confectioneries. In India, Mondelez is headquartered in Mumbai and is a market leader in chocolate, as well as working with farmers to improve cocoa cultivation.

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    Mondelez is a multinational confectionery, food and beverage conglomerate based in the US that was formed in 2012 after Kraft Foods split into two companies, with Mondelez consisting of Kraft's global snack and food brands. It has major brands like Cadbury, Oreo, and Ritz and is a global leader in confectioneries. In India, Mondelez is headquartered in Mumbai and is a market leader in chocolate, as well as working with farmers to improve cocoa cultivation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    210 views3 pages

    Monde Lez

    Uploaded by

    Govind Haridas
    Mondelez is a multinational confectionery, food and beverage conglomerate based in the US that was formed in 2012 after Kraft Foods split into two companies, with Mondelez consisting of Kraft's global snack and food brands. It has major brands like Cadbury, Oreo, and Ritz and is a global leader in confectioneries. In India, Mondelez is headquartered in Mumbai and is a market leader in chocolate, as well as working with farmers to improve cocoa cultivation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    At a glance
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    Mondelez is a multinational confectionery, food and beverage conglomerate. It was formerly known as Kraft Foods and consists of brands like Cadbury, Oreo, and Toblerone. Its major products in India include Cadbury Dairy Milk, Bournvita, and Gems.

    Mondelez's major products and brands include Cadbury Dairy Milk, Bournvita, Cadbury Choclairs, Gems, 5-Star, Perk, Bournville, Celebrations, Halls, Oreo, Tang and Toblerone. It is headquartered in Mumbai and is a market leader in chocolates in India.

    Mondelez has cocoa cultivation initiatives in India and works with farmers on best practices. It also focuses on green initiatives like sustainable packaging. It plans to expand its rural operations in India.

    MONDELEZ

    What is it?
    It is a multinational confectionery, food and beverage conglomerate based in
    the United States.
    It consists of the global snack and food brands of the former Kraft Foods
    Inc after the October 2012 spin-off of its North American grocery operations.
    Profile
    Formerly called : Kraft Inc.
    Founded on : December 10th 1923
    Founder : Thomas H. McInnerney
    Chairman and CEO : Irene Rosenfeld
    Headquarters : Deerfield, Illinois
    Revenue : $33.2 Billion
    Important subsdiaries:

    Cadbury
    Nabisco

    Major Acquisitions and Mergers

    National Diary Product Corporation aimed consolidated the US ice


    cream market.
    Acquired Kraft and the company renamed as Kraftco.
    1980 Kraft merger with dart industries (Duracell, Tupperware etc.)
    Duracell sold off in 1988
    Philip Morris purchased Kraft in 1988 and merged Kraft with their
    General Foods Unit.
    Acquired Nabisco in 2000 for $18.9 billion
    Acquired Cadbury in 2009 to become the world leader in
    confectionaries with 14.8% of world market

    Kraft Inc. De-merger

    In 2011 split into two publicly traded companies, one snack-food and
    the other grocery.
    Mondelez (snacks) and Kraft Foods Group (grocery)
    Kraft Foods Group merged with Heinz to form Kraft-Heinz

    Mondelez in India

    Headquartered in Mumbai

    Chocolate confectionaries, gum and candy products, and popular


    beverages and foods. Indias most trusted brand
    Market leaders in chocolate Flagship product Cadbury Diary Milk
    Ranked 3rd amongst Indias Most Admired Companies by Fortune India
    in 2013

    Cocoa cultivation initiatives

    pioneered and enhanced the development of cocoa cultivation in India


    since 1965
    worked with the Kerala Agricultural University to undertake cocoa
    research and improve cocoa yields
    works with farmers to improve incomes through best practices in all
    aspects of cocoa cultivation

    Main Products:
    Cadbury Bournvita, CDM Silk, Cadbury Choclairs, Gems, 5-Star, Perk,
    Bournville, Celebrations, Halls, Oreo, Tang and Toblerone. (Entry into the
    premium chocolate segment with diary milk Silk)
    Green Initiatives: Ended tie up with Asia Pulp and Paper for packaging as
    they were accused of depleting rain forests in Indonesia.
    Competitors: Wrigley-Mars, Nestle, Frito-Lay, Kelloggs
    Mondelez in News
    Mondelez India plans to expand rural ops :
    http://www.livemint.com/Companies/9b59RW0gP8sGqB7t1EvF4N/MondelezIndia-seeks-bigger-bite-of-rural-pie.html
    Activists Put Mondelez CEO Irene Rosenfeld on the Spot
    http://www.wsj.com/articles/two-activists-put-one-ceo-on-the-spot1450230598
    Cadbury Bournville takes the unwind time positioning
    http://www.bestmediainfo.com/2016/01/cadbury-bournville-takes-the-unwindtime-positioning/

    Why Did Deutsche Bank Just Downgrade Mondelez?


    http://www.benzinga.com/analyst-ratings/analyst-color/16/01/6124195/whydid-deutsche-bank-just-downgrade-mondelez
    Carat bags Mondelez India media account
    http://www.livemint.com/Companies/xd9jit8Vofd2mPj4sBVWjM/Carat-bagsMondelez-India-media-account.html

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