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Research Design Formulation

This document discusses research design formulation and classification. It defines research design and the phases of the research process. Research design is classified as exploratory, conclusive, descriptive, or causal. Exploratory research provides insights with loosely defined information, while conclusive research tests hypotheses. Descriptive research observes characteristics, while causal determines relationships. Cross-sectional and longitudinal designs are also discussed.

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12K views

Research Design Formulation

This document discusses research design formulation and classification. It defines research design and the phases of the research process. Research design is classified as exploratory, conclusive, descriptive, or causal. Exploratory research provides insights with loosely defined information, while conclusive research tests hypotheses. Descriptive research observes characteristics, while causal determines relationships. Cross-sectional and longitudinal designs are also discussed.

Uploaded by

ashishmission2020
Copyright
© Attribution Non-Commercial ShareAlike (BY-NC-SA)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Research Design

Formulation

-Ashish Goyal
[email protected]
Definition
 A research design is a blueprint or a
framework for conducting the marketing
research project.
 The Research Process includes following
phases:
 Defining the phases of research
 Define the information needed
 Specify the instrument and scaling
procedure
 Construct and protest the questionnaire
 Specify the sampling process and sample
Research Design Classification
Exploratory Research
 Itis used to provide insights and
understandings.
 Information needed is defined loosely.
 Flexible and unstructured.
 Primary data analysis is qualitative.
 Sample is small and non-
representative.
 Findings are tentative.
 Generally followed by further
exploratory and conclusive research.
Conclusive Research
 Used to test specific hypotheses and
examine relationships.
 Information needed is clearly defined.
 Formal and structured in nature.
 Sample is large and representative in
nature.
 Data analysis is quantitative in nature.
 Findings are conclusive.
 Findings used as an input to decision
making.
Descriptive Vs Causal
Descriptive Causal
Describe market characteristics of Determine cause and effect
functions relationship.
Marked by the prior information or Manipulation of one or more
hypotheses. independent variables.
Preplanned and structured design. Control of other mediating variables.
Methods to conduct this research are Experiments are done to this
Secondary Data research.
Surveys

Panels

Observational and other data


Cross-sectional Research
 It involves the collection of information
from population only once. It is of two
types:

 Single-Cross Sectional
 Multiple-Cross Sectional
Longitudinal Design
 It involves a fixed sample of population
elements that is measured repeatedly
on the same variables. The sample
remains the same overtime, thus
providing a series of pictures which
when viewed together, portrayed a vivid
illustration of the situation and the
changes that are placing over time.
Potential Sources of Error
References
 MarketingResearch/ Naresh K. Malhotra
& Satyabhushan Dash/ Ch-3/ Pg-76
Don’t forget to rate the
presentation.

 Thank You

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