Aristotle developed the first model of communication in the 4th century BC known as Aristotle's Model of Communication. The model focuses on the speaker and speech and divides communication into 5 primary elements - the speaker, speech, occasion, audience, and effect. It is a speaker-centered model where the speaker actively delivers a prepared speech to a passive audience in order to influence or persuade them according to the occasion. While groundbreaking as the first communication model, it is limited by not accounting for feedback or the potential for communication barriers or failures between speaker and audience.
Aristotle developed the first model of communication in the 4th century BC known as Aristotle's Model of Communication. The model focuses on the speaker and speech and divides communication into 5 primary elements - the speaker, speech, occasion, audience, and effect. It is a speaker-centered model where the speaker actively delivers a prepared speech to a passive audience in order to influence or persuade them according to the occasion. While groundbreaking as the first communication model, it is limited by not accounting for feedback or the potential for communication barriers or failures between speaker and audience.
Aristotle developed the first model of communication in the 4th century BC known as Aristotle's Model of Communication. The model focuses on the speaker and speech and divides communication into 5 primary elements - the speaker, speech, occasion, audience, and effect. It is a speaker-centered model where the speaker actively delivers a prepared speech to a passive audience in order to influence or persuade them according to the occasion. While groundbreaking as the first communication model, it is limited by not accounting for feedback or the potential for communication barriers or failures between speaker and audience.
Aristotle developed the first model of communication in the 4th century BC known as Aristotle's Model of Communication. The model focuses on the speaker and speech and divides communication into 5 primary elements - the speaker, speech, occasion, audience, and effect. It is a speaker-centered model where the speaker actively delivers a prepared speech to a passive audience in order to influence or persuade them according to the occasion. While groundbreaking as the first communication model, it is limited by not accounting for feedback or the potential for communication barriers or failures between speaker and audience.
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Aristotle(384-322 B.
C) was a Greek philosopher and writer born in Stagira,
Northern Greece. He was also the teacher of Alexander the Great. He studied physics, logic, mathematics, etc. While exploring the human nature scientifically, Aristotle developed a linear model of communication for oral communication known as Aristotle's Model of Communication. This is considered as the first model of communication and was proposed before 300 B.C. It is also the is most widely accepted among all communication models. Aristotle Model is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements: Speaker, Speech, Occasion, Audience and Effect. The Aristotle's communication model is a speaker centered model as the speaker has the most important role in it and is the only one active. It is the speaker's role to deliver a speech to the audience. The role of the audience is passive, influenced by the speech. This makes the communication process one way, from speaker to receiver. The speaker must organize the speech beforehand, according to the target audience and situation (occasion). The speech must be prepared so that the audience be persuaded or influenced from the speech. He believed "Rhetoric" is the study of communication and persuasion and different message or speech should be made for different audiences at different situations to get desired effects or to establish a propaganda. This model was highly used to develop public speaking skills and create a propaganda at that time so, it is less focused on intrapersonal or interpersonal communication. Even if the model is speaker oriented and focuses on audience interaction in communication, there is no concept of feedbacks. For instance, a politician (speaker) gives a speech to get votes from the civilians (audience) at the time of election (occasion). The civilians only vote if they are influenced by the things the politician says in his speech so the content must be very impressive to influence the mass and the speaker must design the message very carefully. The speech must be clear as well as the speaker must have a very good non-verbal communication with the audience like eye contact.
This example is a classic case of Aristotle Model of Communication depicting all
the elements in the model.
Criticisms of Aristotle's Model of
Communication There are few criticisms around this model. Some of them are
There is no concept of feedback, it is one way from speaker to audience.
There is no concept of communication failure like noise and barriers.