KFC is the largest fast food chicken restaurant chain in the world, with over 3,700 units globally. It was founded in 1952 in Utah by Colonel Sanders and originally called Kentucky Fried Chicken. While KFC is now owned by PepsiCo, it operates both corporate-owned stores and franchised locations. KFC focuses on providing affordable chicken meals to families and budget customers. It differentiates itself from competitors through its unique recipes and sauces, excellent customer service, and menu options that appeal to all age groups.
KFC is the largest fast food chicken restaurant chain in the world, with over 3,700 units globally. It was founded in 1952 in Utah by Colonel Sanders and originally called Kentucky Fried Chicken. While KFC is now owned by PepsiCo, it operates both corporate-owned stores and franchised locations. KFC focuses on providing affordable chicken meals to families and budget customers. It differentiates itself from competitors through its unique recipes and sauces, excellent customer service, and menu options that appeal to all age groups.
KFC is the largest fast food chicken restaurant chain in the world, with over 3,700 units globally. It was founded in 1952 in Utah by Colonel Sanders and originally called Kentucky Fried Chicken. While KFC is now owned by PepsiCo, it operates both corporate-owned stores and franchised locations. KFC focuses on providing affordable chicken meals to families and budget customers. It differentiates itself from competitors through its unique recipes and sauces, excellent customer service, and menu options that appeal to all age groups.
KFC is the largest fast food chicken restaurant chain in the world, with over 3,700 units globally. It was founded in 1952 in Utah by Colonel Sanders and originally called Kentucky Fried Chicken. While KFC is now owned by PepsiCo, it operates both corporate-owned stores and franchised locations. KFC focuses on providing affordable chicken meals to families and budget customers. It differentiates itself from competitors through its unique recipes and sauces, excellent customer service, and menu options that appeal to all age groups.
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KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in
the world.
KFC, a wholly owned subsidiary of PepsiCo, Inc
Internationally, KFC has more than 3,700 units, of which two-thirds are also franchised.
In addition to direct franchising and wholly owned operations, the company participates in joint ventures, and continues investigating alternative venues to gain market share in the increasingly competitive fast-food market.
. In late 1997 the company expected to become a wholly owned subsidiary of Tricon Global Restaurants, Inc., to be formed from the spin off of PepsiCo's restaurant holdings.
The Sector
Every company in this world has its own sector in the business industry.
Companies like Kentucky Fried Chicken are listed as food service because the company has been established to provide food service to its customers for the pass 82 years.
Kentucky Fried Chicken has been successful for so many years as it has provided great service and food.
THE NAME OF THE COMPANY
Colonel Sanders and Pete Harman opened the first Kentucky Fried Chicken outlet in 1952. A sign painter hired by Harman invented the name Kentucky Fried Chicken.
In 1991, Kentucky Fried Chicken announced that it was officially changing its name to KFC.
In 1990, the Commonwealth of Kentucky started to trademark their name.
Henceforth, anyone using the word Kentucky for business reasons have to pay licensing fees to the Commonwealth of Kentucky.
In November 2006, KFC and the state of Kentucky finally reached a settlement over the formers use of the trademarked Kentucky and the restaurant chain announced it would be resuming its former name of Kentucky Fried Chicken.
Logo of Kentucky Fried Chicken
Every company has to have a logo to represent .The colonel has always been a part of the KFC logo. In the early years, you can see him to have a more serious face but over time, you can see that his face has become more friendly. Also, the red color in the logo has given the logo a more bold and lively look. In April 2007, KFC unveiled their current logo in which the Colonel shed his white suit jacket for a red cook's apron. The new logo includes bolder colors and a more welldefined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee. The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron, with the KFC brand name in black thick lettering under his chin
Business Description KFC (Kentucky Fried Chicken) is the world's largest chain of fried chicken fast food restaurants, headquartered in Louisville, Kentucky in the United States. Colonel Sanders was an early pioneer of the restaurant franchising concept, with the first "Kentucky Fried Chicken" franchise opening in Utah in the early 1950s. Its rapid expansion saw it grow too large for Sanders to manage, and he eventually sold the company to a group of investors.
Vision To be the leading integrated food services group in the Asia Pacific region based on consistent quality products and exceptional customer-focused service.
Mission To maximise profitability, improve shareholder value and deliver sustainable growth year after year. Industry Overview What Is Halal Food? Halal is an Arabic word meaning allowed or lawful. Halal food is food that complies with Islamic Law or Shariah. Halal stipulates that food consumed to be: - Not harmful to health - Free from any forbidden parts of animal origin - Hygienic - Free from anything regarded as filth (najis) under Islamic law In addition, meat products must be derived from animals that are permissible and slaughtered according to Islamic Law. It is proven halal so all the Muslims can eat KFC in Malaysia without any worries.
Family? KFC targets family which both parents and 2 less or more kids dining together in KFC restaurants or take away. KFC also have children playground that normally parents would bring their children to play at there, while they could peacefully eat their meals. Thus KFC has Mini Bucket Combo and Variety Bucket to cater for bigger numbers of people to eat with favorable price. Budget customers KFC has concerned of budget customers appetite with basically age 12 to 55. Thus KFC also has ala carte menu and real savers menu which emphasize in 1 set with lower price and side orders as well such as potato wedges.
Competitor Analysis of Kfc
You cannot enjoy the business without competitiors. No organization can afford to ignore their competitiors. The fast food market in Malaysia is highly competitive , KFC faces a wide number of direct and indirect competitors. As analysis , KFC is a perfet competition ; which include many equal sellers. KFCs main competitors are fast food chains such as McDonalds , Dominos , Subway which are already well establish throughout Malaysia
How Are We Different From Our Competitors
1) Only at KFC you can get the complete meal of protein, fibre and carbohydrate all at the same time without having to get the nutrients separately.
2)
3) Excellent service provided which consists of a good customer service , always at your assistance when you need help with anything.
4) Kentucky Fried Chicken has designed its menu to please everybody in every age group example for kids, teenagers and adults.
5)
6) Provides services that allows customers to engage with the world and socialize with free wifi or free wireless fidelity.
7) Having Halal products in a company is very important because they have to respect any race and religion , with halal products , it is a plus point because then Muslim customers can enjoy the same delicious meals as other do
They use the finest herbs and spices that makes the whole chicken taste succulent.
Never fails to satisfy your taste bud with is authentic taste.
