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    The document discusses the elements and principles of design. The elements of design are the basic building blocks, which include line, shape, value, color, and texture. The principles of design are rules that make an image visually appealing, such as balance, harmony, unity, emphasis, perspective, movement, and variety. Balance means distributing visual weight evenly across an image. Harmony and unity involve making all parts of an image relate to and work together as a complete whole. Emphasis draws attention to specific elements. Perspective and movement create the illusion of depth and action. Variety provides contrast through differing elements.

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    Presentation 1

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    42 views9 pages
    The document discusses the elements and principles of design. The elements of design are the basic building blocks, which include line, shape, value, color, and texture. The principles of design are rules that make an image visually appealing, such as balance, harmony, unity, emphasis, perspective, movement, and variety. Balance means distributing visual weight evenly across an image. Harmony and unity involve making all parts of an image relate to and work together as a complete whole. Emphasis draws attention to specific elements. Perspective and movement create the illusion of depth and action. Variety provides contrast through differing elements.

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    The document discusses the elements and principles of design. The elements of design are the basic building blocks, which include line, shape, value, color, and texture. The principles of design are rules that make an image visually appealing, such as balance, harmony, unity, emphasis, perspective, movement, and variety. Balance means distributing visual weight evenly across an image. Harmony and unity involve making all parts of an image relate to and work together as a complete whole. Emphasis draws attention to specific elements. Perspective and movement create the illusion of depth and action. Variety provides contrast through differing elements.

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    42 views9 pages

    Presentation 1

    Uploaded by

    api-318107771
    The document discusses the elements and principles of design. The elements of design are the basic building blocks, which include line, shape, value, color, and texture. The principles of design are rules that make an image visually appealing, such as balance, harmony, unity, emphasis, perspective, movement, and variety. Balance means distributing visual weight evenly across an image. Harmony and unity involve making all parts of an image relate to and work together as a complete whole. Emphasis draws attention to specific elements. Perspective and movement create the illusion of depth and action. Variety provides contrast through differing elements.

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    You are on page 1of 9

    The Elements and

    Principals of
    Design
    By Joshua Croteau

    What are the elements and Principals of


    Design?
    The Principals of Design, are basic rules you need to follow for an image to
    be visually appealing. Principals of Design include Balance, Harmony,
    Unity, Emphasis, Perspective, Movement, and Variety.
    The Elements of Design are the Elements of an image. The Building
    Blocks per se. The Elements of Deign include Line, Shape, Value, Colour,
    and Texture.

    Balance
    Balance is basically balancing an image, drawing attention to all parts of the image, with equal weight
    across the whole image. It can be 2 identical images on either side, like 2 triangles, or it can be do
    different images; one large grey circle on the left, and another smaller rainbow circle on the right. The
    rainbow circle, being more visually appealing, while being smaller draws the same attention as the large
    grey circle. Without balance, it is difficult for the viewer to clearly understand the Image.

    Harmony
    Harmony means all parts of an image relate to and compliment
    each other. Some examples are, Organization of elements,
    choice of colour, or repeating shapes.

    Unity
    Unity is when an image has elements that help each other
    function together as a complete whole. Unity helps organize
    images, increasing understanding of said image.

    Emphasis
    Emphasis is the principle of design that causes one element or
    area of a visual image to be more important than the other
    parts and makes it attract the viewers attention.

    Perspective
    Perspective is created through the arrangement of objects in
    two-dimensional space to emphasize function and provide realworld feedback to the user's actions

    Movement
    Movement creates the illusion of action, motion, or physical change of position.
    Movement in a visual image comes from the repeating images or changes of shapes,
    forms, lines, curves, direction, textures, colors, and light and dark values that are used. A
    series of images shown as individual frames (like a comic strip) can also provide a sense
    of movement through time.

    Variety
    Variety is the principle concerned with combining design elements that are
    different or contrasting. It provides contrast to harmony and unity, and
    consists of the differences in objects that add interest to a visual image.

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