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    Recommended Alternative & Rationale

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    usamafunky
    The document provides recommendations for Apple to sustain the appearance and popularity of the iPhone. It suggests developing a colorful iPhone series using high-quality materials to attract young, fashionable customers without lowering prices. It also proposes achieving a transparent iPhone design using projection technology to reduce the device's volume and weight. Additionally, it recommends promoting other Apple products to improve the customer experience and loyalty to the Apple brand overall. A plan of action includes preparing clear product differentiation for future iPhones through improved functions, chips, materials and patents. The document also notes that Apple is researching "naked eye 3D screen" technology.

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    Recommended Alternative & Rationale

    Uploaded by

    usamafunky
    28 views2 pages
    The document provides recommendations for Apple to sustain the appearance and popularity of the iPhone. It suggests developing a colorful iPhone series using high-quality materials to attract young, fashionable customers without lowering prices. It also proposes achieving a transparent iPhone design using projection technology to reduce the device's volume and weight. Additionally, it recommends promoting other Apple products to improve the customer experience and loyalty to the Apple brand overall. A plan of action includes preparing clear product differentiation for future iPhones through improved functions, chips, materials and patents. The document also notes that Apple is researching "naked eye 3D screen" technology.

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    The document provides recommendations for Apple to sustain the appearance and popularity of the iPhone. It suggests developing a colorful iPhone series using high-quality materials to attract young, fashionable customers without lowering prices. It also proposes achieving a transparent iPhone design using projection technology to reduce the device's volume and weight. Additionally, it recommends promoting other Apple products to improve the customer experience and loyalty to the Apple brand overall. A plan of action includes preparing clear product differentiation for future iPhones through improved functions, chips, materials and patents. The document also notes that Apple is researching "naked eye 3D screen" technology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views2 pages

    Recommended Alternative & Rationale

    Uploaded by

    usamafunky
    The document provides recommendations for Apple to sustain the appearance and popularity of the iPhone. It suggests developing a colorful iPhone series using high-quality materials to attract young, fashionable customers without lowering prices. It also proposes achieving a transparent iPhone design using projection technology to reduce the device's volume and weight. Additionally, it recommends promoting other Apple products to improve the customer experience and loyalty to the Apple brand overall. A plan of action includes preparing clear product differentiation for future iPhones through improved functions, chips, materials and patents. The document also notes that Apple is researching "naked eye 3D screen" technology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    - (SWOT) - Internal - Marketing Mix (S,W)

    - External PEST trends (O,T)


    -Contingency/ Backup plan
    i want 8 to 10 PPT slides that has the key points, and a word file which have the
    points description that i will be saying on the presentation.
    Recommended Alternative & Rationale
    Sustainable develop the appearance of iPhone.
    Such as rose gold iPhone 6s. Do some colorful and fashion iPhone to attract some
    young and fashion people. Make a colorful series of product. But do not through
    cutting down price to attract customers. Just use some high-quality materials.
    Or try to achieve some appearance of the transparent design. Use some projection
    technology to reduce the volume of the iphone. Make it easier to carry.
    Recommended Alternative & Rationale
    (Contd):
    Complete other products design and popularization to improve customer
    experience.
    If your TV, your laptop, your watch, and most electronic products are from Apple,
    what do you think without a iPhone? We recommend that Apple should pay more
    attention to promote other products to guarantee the customer loyalty of i-Brand.
    Let the customers feel i-Brand make the life more wonderful and hard to image
    without an i-product. Even other brand can do the same phone like iPhone, but they
    cannot create such a wonderful life all about i-Brand.
    Plan of Action
    Apple needs a clear differentiation production to initiate the next times of iphone.
    Prepare with the following points:
    -Function
    -Chips
    -Material
    -Patent
    Plan of Action (Contd)
    Defend fall off:
    iPhone can extend the buffer around the screen automatically in the future when it
    falls to play a protective role.

    According to the Economic Daily reported, Apple is working with its supply chain
    partners TPK is conducting a project related to the naked eye 3D screen
    These high-tech research projects require long-term evaluation experience to
    observe its stability and practicality.

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