The document discusses how the target audience for a film opening title sequence was addressed. A survey was created on Survey Monkey to get feedback from the target audience, which are individuals aged 15-25, on how they would classify the genre, who it would appeal to, and if they found it effective. The sequence was aimed at a similar aged target audience by using characters their age. The survey results showed most respondents classified it as a thriller, thought it appealed to those 15+, found the music effective, and said they would see it in cinemas, indicating the sequence succeeded in attracting the target audience.
The document discusses how the target audience for a film opening title sequence was addressed. A survey was created on Survey Monkey to get feedback from the target audience, which are individuals aged 15-25, on how they would classify the genre, who it would appeal to, and if they found it effective. The sequence was aimed at a similar aged target audience by using characters their age. The survey results showed most respondents classified it as a thriller, thought it appealed to those 15+, found the music effective, and said they would see it in cinemas, indicating the sequence succeeded in attracting the target audience.
The document discusses how the target audience for a film opening title sequence was addressed. A survey was created on Survey Monkey to get feedback from the target audience, which are individuals aged 15-25, on how they would classify the genre, who it would appeal to, and if they found it effective. The sequence was aimed at a similar aged target audience by using characters their age. The survey results showed most respondents classified it as a thriller, thought it appealed to those 15+, found the music effective, and said they would see it in cinemas, indicating the sequence succeeded in attracting the target audience.
The document discusses how the target audience for a film opening title sequence was addressed. A survey was created on Survey Monkey to get feedback from the target audience, which are individuals aged 15-25, on how they would classify the genre, who it would appeal to, and if they found it effective. The sequence was aimed at a similar aged target audience by using characters their age. The survey results showed most respondents classified it as a thriller, thought it appealed to those 15+, found the music effective, and said they would see it in cinemas, indicating the sequence succeeded in attracting the target audience.
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5) How did you attract/address your target audience?
We set up a questionnaire on survey monkey so that our target audience could fill in what they thought of our opening title sequence. The questions varied ranging from; how would you classify the genre of the film, what age group do you think this film would appeal to, do you think it is an effective opening title sequence, would you go and see this film in the cinema etc. This allowed us to see whether or not our opening title sequence was suitable for our chosen target audience as they were able to give us feedback about our opening title sequence which also allowed us to see whether or not they would like it and consider watching the film. We managed to attract our target audience by using characters that are a similar age to them. This is because we felt as though our target audience will be more likely to relate and watch the film if the characters are of a similar age. The following below is the feedback that we got from the survey. The survey was taken by 16 different people who are aged 15-25 years old.
This shows that 87.5% which
is the majority of the people who took the survey, would classify this film as a Thriller based on the opening title sequence whereas 12.5% of people thought that it would classify as a Drama.
This shows that 68.8% of
people who took the survey, feel that this film would be appropriate for individuals aged 15+ and the other 31.3% feel that this film would appeal to individuals aged 12+. This is good that over half of the people who took the survey felt that it would be appropriate for individuals aged 15+ due to the fact that our target audience is for individuals over 15.
This shows that 25% of the
people thought that the boy was a victim in this sequence whereas 75% of people just thought that he was the main character in the film. Both of these answers are correct due to the fact that the boy that is shown in the opening title sequence is the main character within the film and he is also the victim due to the fact that it is not his fault that he was unlucky to have a bad and unfortunate childhood.
This shows that 87.5% of
people thought that the music within the opening title sequence was effective whereas 12.5% of the people thought that the music was a little bit effective. However, no one said that the music was not effective when conveying the thriller genre and therefore, this is a positive impact for us as we know that we chose the right type of music for our opening title sequence.
This shows that 100% of the
people that took the survey found this opening title sequence effective. This shows us that the opening title sequence that we made was very successful as all of the people who took the survey found it effective and all of the people who took it were our target audience.
This shows that 87.5% of
people would go and see this film in the cinema. This is a positive aspect due to the fact that this is the majority of the people who took the survey and therefore 87.5% of people found this opening title sequence effectively. 6.3% of people said that they would not go and see this film in the cinema and 6.3% of people said that they might go and watch this film in the cinema.
This shows that 56.3% of the
people that took the survey, which is more than half the people usually watch thriller films. This is a positive note for us due to the fact that our film is a thriller. This shows that our target audience usually watch thriller films and therefore our opening title sequence is more likely to be successful to them. This also shows that 25% of the people who answered the survey usually go to the cinema to watch action films, 12.5% of people watch comedy films and 6.3% of people watch drama films.
Overall I feel that our film did appeal to our target audience due to the fact that we made sure that we tried to make it as interesting and intriguing for our target audience to view. This survey also proves that our target audience felt as though our opening title sequence was successful and adhered to the thriller genre.
