Elements of fashion

fashion is the way we live our lives

 Where fashion comes from?
Our Surroundings
• Our lifestyles:
• Technology: technology changes machine and
machines change look in fashion , e.g. laser
printing, cutting
• Litrature and history : sari in Vedic time
• Media: TVs, films, advertisements
• Art, architectures, palaces, paintings, caves etc
Our lifestyles
Technology: laser cut & print
Litrature and history : saree in vedic time
Media: Tv, films, advertisements
Art, architectures, palaces, paintings, caves
Misconceptions about any fashion
• Fashion is everything western
• Designers / retailers impose fashion on consumers
• Fashion only influences women, where as it does
kids/men/animals and our lifestyles
• Fashion is mysterious and unpredictable, where as its
direction comes from our surroundings, lifestyles etc
• Fashion is only about clothes nothing else though its
about the way we live :
clothes,food,houses,vehicals,roads,colonies
Factors which Influences fashion
• Religious background: e.g. a married Hindu girl
with saree
• Thoughts and beliefs, rituals, place we live in
• Our heritage, history, literature
(Ramanaya, Mahabharata)
• Art, paintings, dances, architecture
• Technology (machine effects rather hand
woven like Khadi)
 History of fashion
• As old as Vedic period
• Egyptian: mummy returns
• Alaxander, julious ceaser
• Rennaissance,elizabeth
• English ruling our country
• Industrial revolution
• We living in modern era
• Post modern era -3D tv by philips And this new technology
comes in time with Hollywood studios making a big leap
into the 3D film industry by coming up with more and more
3D movies
 Examples of Indian
artistic textiles
Banarasi Brocades: Densely
patterned silk saris, with more
zari than silk visible in the fabric
surface. They exhibit strong
Mughal design influences, with
intricate floral and foliate motifs.
Dhoti for both men,women(skirt type
outfit for women), saree, pallu, choli
were made up of crafted textiles
At the time Of
Mahabharat
 How fashion is decided: trend watching
Whole social changes are under observation:

• Eating habits
• Computers and technology
• Bikes/cars/sports activities e.g. cricket
• Movies, TV ,cartoons, video games
• Political parties and social changes in terms of belief and habits.
• Technological advancements
• Economical growth of a country /per capita income
• What phase is the country when compared to cost, opportunity, growth, kind of
investors available
• Way of lifestyle: working women , fast life, less time
• Tourism takes in fashion and life style from various countries to India
• Mental thoughts and beliefs: modern ,moderate and orthodox
 Elements of trends
• Season/ wheather : spring-summer-autumn-winter
• Colors
• Shapes
• Kind of surface
• Kind of material: wood/plastic/metal/organic
cotton /polyester/wool/artificial wool
• Kind of embellishments/embroidery
• others
SEASON
COLORS
SHAPES
Kind of surface
Kind of material
Kind of embellishments/embroidery
Laser cut fabrics
 Categories of fashion
• Clothes: indian, western, japanese, latin
american, african
• Accessories: foot wear, watches, handbags,
belt, scarves
• Jewellery: precious, artificial, craft based
• Home fashion: designer houses curtains,
cushions, tapestries, bed sets, carpets, blinds:
 Category of clothes
• office wear,evening/ club wear, casual wear
• sports wear
• Lingerie/ intimate wear
• Weddings
• Uniforms; restaurant,scout-guide,police
• Work wear: mines,ships,mechanics
office wear
club wear
Casual /day wear
sports wear
Lingerie/ intimate wear
Swim wear
Weddings
uniforms
Work wear
Animal fashion
 Fabrics for clothes
Spring/summer Autumn/winter
• Light weight cottons • Velvets
• Chiffons • Thick cottons
• Glass nylon
• Net fabric
• Lace fabric
• Cotton voil
 Materials for accessories
• Fabrics: stole,flower,belt,bag,durries,rags
• Glass,metals,crystals,wood,plastics,leather:
jewellery,shoes,bags

• Synthetic fibers: carpets,bags,stoles

Materials for accessories
Materials for accessories
Paper jewellery
 Categories of home

• Colonial 1770’s
• Regency1800 England
• Victorian1880’s
• art and craft(traditional),
• modern
Colonial 1770’s
Regency1800 England
Victorian1880’s
art and craft(traditional),
modern
Kids home furnishings
Kids home furnishings
designer home decoration accessories
Home items: towels of various sizes
Designer
curtain
Made with
plastic
sequins
Pearl
curtain
Interior
pc made
with
painted
bamboo
pcs
Paper sculptured light source: lamp
Crystal
curtains
 Fabrics for Homes
Summer Winter

• Cotons • Benarsi brocades

• Chiffons • Vevets
• Nylons • Rexine,
• Voil • Pvc :poly vinyl chloride
• Organza • Knitted
• Terry towel • felt
 Some Indian fabrics
used for dressing and
home furnishings
 The embroideries of the
Kutch region
Rabari : A tribal embroidery from Gujrat
Phulkaris from Punjab
Kantha( quilting) work
Bengal
Block printed textile
from Rajasthan
 Ikat textiles prepared
by weaving dyed yarns
Bandhej from Gujrat
 How fashion is made
• Initial research about habits, prices, popular shapes
designs
• Color ,
• Season
• Market, price
• Technology to be opted
• Designing and selection
• Manufacture
• Sales ,retails
Some product
development
examples
Rabari embroidery
inspired shoes
Rabari’s inspired choli to go
with jeans
 British designer Alexander
Macqueen inspired by Indian
mirror work
 Indian motifs and color
combination for western
silhouette
Indian motif inspired
Grahpics
Rajasthan “Gota”
work
Fabrics from Utter Pradesh
 Special fabrics :Technical fabrics
• Used for special purpose like traffic police in
night:
• Photonic textiles
• Water proof and ultra breathable
Window display: way
to sell your designs:
visual merchandising
Window for home items
Retail store dispaly
Kids shop window display
Original sketch for the dispaly
3d models for the dispaly
Rendering and lighting concept
Building prototypes
Manufacturing coat stands
Final window display
 Usefull fashion websites
• www.Fashion.net
• www.victoriassecret.com
• www.
 Few useful definitions
• Haute-couture: French term for hi-fashion :it
could be any silhouette refers to the latest and
most advanced fashion by using exceptionally
fine sewing and tailoring and expensive
fabrics. haute-couture items could be
dress,skirt,3pc set, accessory, sweaters etc. its
all usually created by well known designers
Haute-couture: hi-fashion :
Haute-couture
 Prêt a Porte: French term for ready to
wear : ready to be carried away from the
shops: its less expensive fashion
dresses/clothes and accessories ,sweaters
where there is no need to get stitched.
prêt lines have various price range
Prêt a Porte
 Line: collection
• Usually used by couture hi priced clothing :
collection by couture/ready to wear/or
manufacturers’ clothing and accessories for
specific season.

• eg winter/summer line; women, kid’s, men's

lines
 Atelier de couture: atelier
• Work rooms where designers and their staff
produce various collections.
• This room has computer table, sketches, pencil,
colors, body forms sewing instruments, cutting
table and tools, sewing machine, ironing
machine, embroidery machines etc in the same
large size room
• Some times also called as Salon de couture
Atelier de couture: tools
Atelier de couture
Atelier de couture
Atelier de couture
Camouflage prints: inspired from army
uniforms
Polka dots
 Liberty prints: liberty is name of a company in
Britain: around1cm print designers scattered all over fabric
Victorian flower prints: with lots of intricate details
in flowers where flowers and leaves etc look very realistic
 Tartans: plaids
• Common term for pattern woven of various
color yarns in stripes of different width
running at right angles to form blocks
Tartans: plaids
Tartans: plaids
Tartans: plaids: origin from Scotland
Checks and stripes
Hounds’ tooth: variation of satin weave: like
tooth of Hounds dog
Graphic prints: shapes which are not seen
before,unrealistic,unknown
Graphic prints
Graphic prints
Some name of silhouettes
A line skirt
Peg skirt and trouser: apparel with fullness at
hip and tapers at hem
Creative peg skirt
Pencil skirt
Flared skirt
Handkerchief skirt
Sheath dress: fitted dress
Shift dress: loose from armhole
corset
Tank top/camisole
Spaghetti top
corset
pantyhose
Breeches: garment which extends from the waist to
just below knee where it fastens with buckle or buttons
 Jodhpurs: riding pants with drop
front or zipper closing that flares at
thigh and have narrow straight cut
legs below knee with cuffs at
ankles quite similar to men
breeches
Jodhpurs:
 leotard
• Originally a two pc knit, body hugging garment
• Now a one pc knitted garment with high or low
neck , long or short sleeves and ending in brief
panties that is worn alone or ankle length tights
as practice garment
• Its adopted by dancers acrobats and for exercises
• There is difference in elasticity content in swim
wear and leotard
Camisole leotards
Lycra scoop neck leotards
bolero
farthingale
peplum
sleeves
Possible Variations in sleeves
Leg of mutton variations
Pagoda sleeves
collars
 Collars :are separate peace attached to the
garment:Bertha: A cape-like collar, usually made of lace.
Convertible: A rolled collar that can be worn
open or closed. Sewn directly to the neckline.
Portrait: A shawl collar that wraps the
shoulders.
Queen Anne: A collar that rises high at the
back of the neckline, cupping the sides of
the neck then sculpting low across the
chest to outline a bare yoke.
Sailor collar : came from naval uniforms
Sailor collar
Plunge neckline
Cowl neckline
Shawl collar
Notch collar with lapel
Mandarin collar
 Parka: loose fitting jacket made with an attached
hood that is some times trimmed with an attached fur
Capes: longer capes
 Capes: wide, circular,usually opening in center
front,cut in full circle,in segment of circle or straight
 poncho
• Fashion item shaped like square and hole in
the center for the head frequently fringed at
the edge
Ponchos:
Woolen poncho
 Trims: details,findings(zip,button,threads) to
decorate plains garments

• Gathers,frills,rouching
• Pin tucks, pleates
• Neckline, collar, pockets
• Beadings
• Applique,quilting
• Braid,embroidery
• Belt,thread,decorative labels
trimmings
Home furnishings trimmings
Concealed pocket
Patch pocket
Some pocket variations
Cargo pocket
Hook and loop secure cargo pocket
Welt pocket
Safari pocket
Envelope pocket
Kangaroo pocket
Slit pocket