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Chapter Viii

The document contains an actions plan and program table outlining strategies to increase market penetration, diversify products, and integrate horizontally. The table lists the strategy, expected outcome, timeline, and departments responsible for increasing market share through cheaper products, expanding the number of quality products available, and offering related products distributed by the company. Key metrics include increasing market share by 25% in 3 years for market penetration and having new products available in brochures with good reviews within 2 years for product diversification.

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raeldies
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119 views2 pages

Chapter Viii

The document contains an actions plan and program table outlining strategies to increase market penetration, diversify products, and integrate horizontally. The table lists the strategy, expected outcome, timeline, and departments responsible for increasing market share through cheaper products, expanding the number of quality products available, and offering related products distributed by the company. Key metrics include increasing market share by 25% in 3 years for market penetration and having new products available in brochures with good reviews within 2 years for product diversification.

Uploaded by

raeldies
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ACTIONS PLAN AND PROGRAM TABLE

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Market Increased market Increased by 25% in 3 years Marketing,

Penetration share on the the revenues Management,

industry and Finance and

cheaper products Accounting

on sale

Product Increased number Product availability in 2 years Research and

Diversification of available for sale the brochures of the Development

products that are organization with

high in quality good reviews from

the consumers.
Horizontal Lots of related and Increased market perpetual Management,

Integration similar products share Research and

available for the Development

market distributed Department

by the company

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