Swot Analsis On Tata
Swot Analsis On Tata
Swot Analsis On Tata
SCHOOL
SOWT ANALSIS
OF
TATA MOTORS
2. Company background
3. SWOT analysis
4. conclusion
Concept of SWOT analysis:-
SWOT analysis (Strengths, Weaknesses, Opportunities, and
Threats) is a method of assessing a business, its resources,
and its environment. Doing an analysis of this type is a good
way to better understand a business and its markets, and
can also show potential investors that all options open to,
or affecting a business at a given time have been thought
about thoroughly.
The essence of the SWOT analysis is to discover what you
do well; how you could improve, whether you are making
the most of the opportunities around you,and whether
there are any changes in your market—such as
technological developments, mergers of businesses, or
unreliability of suppliers—that may require corresponding
changes in your business. This actionlist will introduce you
to the ideas behind the SWOT analysis, and give suggestions
as to how you might carry out one of your own.
Strengths
Advantages of proposition? weaknesses
Capabilities?
Disadvantages of proposition?
Competitive advantages?
Gaps in capabilities?
USP's (unique selling points)?
Lack of competitive strength?
Resources, Assets, People?
Reputation, presence and reach?
Experience, knowledge, data?
Financials?
Financial reserves, likely
Own known vulnerabilities?
returns?
Timescales, deadlines and
Marketing - reach, distribution,
pressures?
awareness?
Cashflow, start-up cash-drain?
Innovative aspects?
Continuity, supply chain
Location and geographical?
robustness?
Price, value, quality?
Effects on core activities,
Accreditations, qualifications, distraction?
certifications?
Reliability of data, plan
Processes, systems, IT, predictability?
communications?
Morale, commitment,
Cultural, attitudinal, leadership?
behavioural?
Accreditations, etc?
Management cover, Processes and systems, etc?
succession? Management cover, succession?
threats
Opportunities Political effects?
Volumes, production,
economies?
Quick Facts
Founder Jamshed ji Tata
Industry Automotive
E-mail [email protected]
[email protected] (for international inquiries)
Website www.tatamotors.com
www.tata.com/tata_motors
Strengths:-
The internationalisation strategy so far has been to keep
local managers in new acquisitions, and to only transplant a
couple of senior managers from India into the new market.
The benefit is that Tata has been able to exchange expertise.
For example after the Daewoo acquisition the Indian
company leaned work discipline and how to get the final
product 'right first time.'
The company has a strategy in place for the next stage of its
expansion. Not only is it focusing upon new products and
acquisitions, but it also has a programme of intensive
management development in place in order to establish its
leaders for tomorrow.
The company has had a successful alliance with Italian mass
producer Fiat since 2006. This has enhanced the product
portfolio for Tata and Fiat in terms of production and
knowledge exchange. For example, the Fiat Palio Style was
launched by Tata in 2007, and the companies have an
agreement to build a pick-up targeted at Central and South
America.
Weaknesses:-
The company's passenger car products are based upon 3rd
and 4th generation platforms, which put Tata Motors Limited
at a disadvantage with competing car manufacturers.
Opportunities:-
In the summer of 2008 Tata Motor's announced that it had
successfully purchased the Land Rover and Jaguar brands
from Ford Motors for UK £2.3 million. Two of the World's
luxury car brand have been added to its portfolio of brands,
and will undoubtedly off the company the chance to market
vehicles in the luxury segments.
Tata Motors Limited acquired Daewoo Motor's Commercial
vehicle business in 2004 for around USD $16 million.
Nano is the cheapest car in the World - retailing at little more
than a motorbike. Whilst the Worldis getting ready for
greener alternatives to gas-guzzlers, is the Nano the answer
in terms of concept or brand? Incidentally, the new Land
Rover and Jaguar models will cost up to 85 times more than a
standard Nano!
CONCLUSION:-
Company should focus on the opportunities, work on
weaknesses to remove all weaknesses .company should
make strategy for the threats and make plans to encounter
with the threats weaknesses. Company should regularly
work on the basis of swot analysis. Company should cover its
week point by its strong points.