Portfolio

Adam Heyen

Contact

Contents

Adam Heyen

1. Montage

971.777.4636

2. Event Ad

[email protected]

3. Brochure

140 W 2nd S #38

Rexburg, ID 83440

4. Photodesign
5. Flier
6. Logos
7. Letterhead
8. Business Card
9. Web Page

Montage
Description:
A spiritually-themed, inspirational message based on Doctrine and Covenants 50:24 about
continuing in the light of God.

Date:
February 11, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:
To create a spiritual poster montage using type and two or more images. Use a layer mask to blend
the images.

Process:
To begin, I used Adobe Photoshop to merge three different photos together, all of them freely
sourced from http://www.unsplash.com. I needed to adjust the lighting and saturation for all of
them to match. For instance, I turned the background photos saturation almost all the way down
to get rid of most of its color, but to preserve the sunlight rays. I wanted to place most emphasis
on the phrase perfect day, and I helped achieve that through making the path photo lead
into it. The path is meant to represent our path in life, however I increased the emphasis
on the color in order to suggest that there is something divine involved in our lives,
something that we may not altogether see immediately. The light gets brighter
as we head toward God and follow light.

Lawson Music Associations annual

Event Ad
Description:
Fake poster advertising the Concert for Charity in the Bentwood community.

Date:
January 26, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Microsoft Word

Objectives:
Use Microsoft Word to create a benefit event poster that a company could use to attract others to
the event.

Process:
For this advertisement, I explored the design possibilities from Microsoft Word 2011. I used
basic rectangle shapes for the borders, and circle/rectangle shapes for the music note, and so
that made the process rather tedious. It required hiding the shapes around it to produce the right
curvature. The title shows a diagonal alignment, matching the angle of the image of the musical
instruments. The body copy is right-aligned with the orange border. I used a simple design to
communicate a clear message.

Concert
for

Charity
Supporting:
Bentwood Childrens Hospital
When:
Friday, February 5th
11:00am 12:30pm
Where:
Bentwood-Lawson Concert Hall
12100 Rock Rd,
Lawson University
Entrance Fee:
$5.00/person
Featuring:
Hare Community Orchestra
Virginia Powell Piano Trio
Lawson Wind Ensemble
Randy Stempf - pianist
Hope Combined Choir

Brochure
Description:
A two-sided folding brochure as a concert program for a horn recital I participated in. Top left
image--front; top right--back; bottom image--inside left and right.

Date:
March 26, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe Illustrator and Adobe InDesign

Objectives:
Design a brochure of some kind using Adobe InDesign. Create a new logo using Adobe Illustrator.
Include at least four images, and use text-wrapping around at least one image.

Process:
I used Adobe Illustrator, InDesign, and Photoshop to complete this project. First I created the logo
by tracing an image of a French horn with the pen tool on Illustrator, and came to a point where
I was satisfied with the outcome. I then took it into InDesign where I had created a common
duplex layout for my brochure. I decided to just place it in the front cover. I then added my
body copy throughout the brochure and added the color backgrounds. The composer
profiles were added after editing them on Photoshop to just preserve their outlines.

Photodesign
Description:
A fictional notice for BYU-I students that Student Support is offering free bread in the
Manwaring Center lobby.

Date:
February 2, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:
Learn basic photography skills. Choose a color scheme, take a photo to match those colors, then
incorporate the colors into the layout. Use a digital camera to take a quality image, then download
it. Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE. Size
and crop the image, then place on an 8.511 page layout. Use layers to design text, and repeating
graphic elements in Photoshop.

Process:
After taking a photo in a well-lit (sunlight) area in my apartment, I entered it into Photoshop
and adjusted its levels, vibrance, and color. I also adjusted areas of focus with the sharpen
tool and blur tool. The color scheme was meant to encourage the reader to feel the
want to get some bread. Unity was created in the image by repeating the two
opaque triangles as well as the rectangle patterns.

Flier

R ADUATE

Leadership Conference

Description:
Flier advertising the Graduate Leadership Conference seminar on October 21st.

Date:

Do you want to have the

competitive edge in business?

January 21, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:
Use Adobe InDesign to create a grayscale flier for a graduation event, with the
images and text provided. Establish the layout and follow basic design rules.
Process:
For this project, most of the elements such as the text and pictures, were already provided. I
needed to design my own layout using the tools provided. I began by creating the shapes of the
rectangles, and aligning them together in a way that negative space could freely travel around
them. Using simple shape and pen tools, I created the graduation cap designs. Overall, the design
attracts attention through its diagonal alignment and use of flow between the irregular
diamond shapes.

Come learn how at Vouant

Communications annual Graduate
Leadership Conference.
Vouant Communications is devoted to
helping tomorrows leaders gain essential
leadership skills in the workplace.
During this dynamic three-day seminar,
attendees will meet with top executives
of Vouant Communications to discuss
breakthrough leadership techniques, while
cultivating attributes of leadership that will
market to any employer.

Conference is available to graduating seniors.

Space is limited.

October 21 8 am - 5 pm
Lincoln Convention Center

Registration and more information available at

http://www.vouantcomm.com/leaders

Logos
Description:
A fictional company logo for The Masters Piano Repair & Tuning.

Date:
February 16, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:
Create three completely different, original logos to fit a company or personal image that will
appeal to the audience. Do not imitate existing logos or use previous designs. Use only the
Illustrator tools to create and draw your logos. Refine one logo with variations for color.

Process:
I focused on keeping the idea simple, and on making the company logo easily recognizable with
the keyboard shape behind the title. Effort was put into making the type easily legible even when
placed in front of lines and other colors. The title typeface suggests a creative and graceful
approach to taking care of pianos. I created the keyboard shape using rectangles and lines,
adjusting the opacity of the strokes to create contrast to the black keys and to aid the
legibility of the title.

Letterhead
Description:
A letterhead and business card for a fictional audio repair company called Fine Audio Repair.

Date:
February 22, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:
Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or personal image.
Do not imitate existing logos or use previous designs. Dont use photos or live trace. Use the new
logo to design consistent layouts for a business card and letterhead. Include contact information:
name, address, phone, website, and email on each piece.

Process:
After creating the sound waveform design with the pen tool, I chose a simple color scheme (complementary) to roughly represent the two halves of the waveform. The logo is built aroud degrees of opacity. I added lines of decreasing opacity in the right border to represent samples of
the waveform. The title typeface is sort of a digitized font in attempt to match the message.
The letterhead includes the contact information on the right border, and the business
card contains a brief company description.

Business Card
Description:
A letterhead and business card for a fictional audio repair company called Fine Audio Repair.

Date:
February 22, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:
Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or personal image.
Do not imitate existing logos or use previous designs. Dont use photos or live trace. Use the new
logo to design consistent layouts for a business card and letterhead. Include contact information:
name, address, phone, website, and email on each piece.

Process:
After creating the sound waveform design with the pen tool, I chose a simple color scheme (complementary) to roughly represent the two halves of the waveform. The logo is built aroud degrees of opacity. I added lines of decreasing opacity in the right border to represent samples of
the waveform. The title typeface is sort of a digitized font in attempt to match the message.
The letterhead includes the contact information on the right border, and the business
card contains a brief company description.

F i n e ARue pda iiro

Adam Heyen
971.777.4636
[email protected]

Home audio system

& soundfile repair

140 W 2nd S
Rexburg, ID 83440

FARepair.com

Web Page
Description:
Flier advertising the Graduate Leadership Conference seminar on October 21st.

Date:
March 15, 2016

Course/Instructor:
COMM 130 section 3
Ben Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:
Size and optimize an original logo as a .png for a web page so the long side is 300 500 pixels.
Write content to describe the process of creating your logo and how it appeals to a target audience.
Acquire a working knowledge of HTML and of CSS.

Process:
I used Adobe InDesign to create and make changes to the logo design for the web page. To
maintain the same color scheme throughout, I used Adobe Photoshop to extract the hex codes
from the logos colors so the rest of the web page would match. I focused on keeping it relatively
conservative by not having too many shapes to distract from the logo.