Scribd
Upload
53 views2 pages

Form of E-Commerce: JN Musical (Jayasuthan A/l Jayabalan & Navakumar A/l Mohan)

JN Musical sells various types of musical instruments through online direct marketing and viral marketing on social media platforms. As a business-to-consumer retailer, it targets students, musicians, hobbyists, and professionals. Online direct marketing and viral marketing provide benefits for both the business and consumers - the business enjoys low-cost advertising while consumers can shop 24/7 from anywhere and read reviews from other buyers. Revenue is generated primarily through sales of the musical instruments.

Uploaded by

mohandass selvakumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
53 views2 pages

Form of E-Commerce: JN Musical (Jayasuthan A/l Jayabalan & Navakumar A/l Mohan)

JN Musical sells various types of musical instruments through online direct marketing and viral marketing on social media platforms. As a business-to-consumer retailer, it targets students, musicians, hobbyists, and professionals. Online direct marketing and viral marketing provide benefits for both the business and consumers - the business enjoys low-cost advertising while consumers can shop 24/7 from anywhere and read reviews from other buyers. Revenue is generated primarily through sales of the musical instruments.

Uploaded by

mohandass selvakumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

JN Musical

( Jayasuthan a/l Jayabalan & Navakumar a/l Mohan)

1. Form of E-Commerce
- Partial E-Commerce
Dimension

Level of Digitization

Example

Product
Processing
Delivery Method

Physical
Digital
Physical

Musical Instruments
Online Purchasing
Courier/ Shipping

2. Classification of E-Commerce

Business-to-Consumer (B2C)
- The consumers are Students, Musician, hobbyist, and professional musicians.

3. Business Model

Online Direct Marketing


- We are retailer who sale different types of Musical Instruments through online
marketing to the consumers.

Viral Marketing
- We are using social network platform such as Facebook, Whatsapp, and WeChat to
promote our products.

4. Value proposition
For Business

Online Direct Marketing


- Online marketing is low cost and time savings of marketing the products
- display products for sale with text, photos, and multimedia files.

Viral Marketing
- Fastest Well known from one person to another by the advertising in social networks.
- Easily can contact through social networks by create pages.

For Consumer

Online Direct Marketing


- Online shopping from 24 hours a day, and many consumers have Internet access both
at anywhere and anytime.
- Viewing more information and reviews of the product by online
Viral Marketing
- quickly seek out deals for items or services provided by the Shop
- Check out about the product satisfaction from other buyers.

5. Revenue Model

Sales
Revenue from sales of Music Instruments.

You might also like