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    Mobile Coffee Shop

    Uploaded by

    Swapnil Huddar
    mobile coffee shop is a simple project here i share a documents about it in this software documentation you get all information about the mobile coffee shop.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Mobile Coffee Shop

    Uploaded by

    Swapnil Huddar
    281 views21 pages
    mobile coffee shop is a simple project here i share a documents about it in this software documentation you get all information about the mobile coffee shop.

    Original Title

    mobile coffee shop

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    mobile coffee shop is a simple project here i share a documents about it in this software documentation you get all information about the mobile coffee shop.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    281 views21 pages

    Mobile Coffee Shop

    Uploaded by

    Swapnil Huddar
    mobile coffee shop is a simple project here i share a documents about it in this software documentation you get all information about the mobile coffee shop.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 21
    At a glance
    Powered by AI
    The key takeaways are that Rolling Green Mobile Coffee Shop aims to provide organic and fairtrade coffee, sandwiches, and desserts to office workers around Taipei from their mobile coffee vans. Their business model focuses on sustainability and reducing their carbon footprint.

    Rolling Green Mobile Coffee Shop's business model involves operating mobile coffee vans that can move around to different business areas in Taipei to serve office workers. They have a team of 4 founders and plan to recover their startup costs within the first year before expanding their fleet of vans.

    Rolling Green Mobile Coffee Shop offers coffee, sandwiches, and desserts like cakes and muffins. They provide combination meal deals for NT$99 that include a coffee and sandwich or dessert. Individual food and drink items range in price from NT$70 to NT$120.

    Rolling

    Greens
    Mobile Coffee Shop
    Startup Project
    Sophie
    Yoshiya
    Limin
    Jane

    Contents
    Company Profile
    Product Introduction
    Market Research
    Financial Plan
    Sales and Profit Forecasts
    Q&A

    Company Profile

    We are Rolling Green Mobile coffee shop with 2


    vans.

    Our company is a partner organization with 4 persons.

    The location we choose is the business areas in Taipei.

    Our main customers are office workers.

    We

    supply

    afternoon.

    coffee

    and

    meals

    from

    morning

    to

    Company Profile
    Company goal :

    We aim at taking back the cost in one


    year.

    We hope getting more vans in the


    market in the future.

    Organizational Chart
    CEO
    Sophie
    Founder
    7+ Years Marketing/Sales
    Experience
    Masters In Marketing from NYU
    Proven track record of success
    Restaurant experience

    COO
    Jane

    CMO
    Yoshie
    9+ Years operations/sales
    Masters in Finance from Simone
    School of Business
    Management experience

    Advisory
    Board

    CFO
    Liming
    20+ Years operations/HR
    Masters in Public Administration
    from NCCU
    Management experience

    Product Introduction
    All

    coffees we use are organic coffees which


    fit Fairtrade Certified.
    The places of our coffee beans produced
    include Taiwan, Indonesia, Latin America,
    and Africa.

    Product Introduction
    Our

    products include coffee, sandwiches


    and desserts.

    Our

    desserts include cakes and muffins.

    We

    supply a preferential price only NT$99 of


    the combination meal to buy a cup of
    coffee and a piece of sandwich or dessert.

    We

    have 5 different kinds of the


    combination meals.

    Product Introduction: Price


    NT$ 70-100 per cup

    Sandwiches

    Coffee

    NT$
    NT$ 50-100
    50-100 (vegan)
    (vegan)
    NT$
    NT$ 60-120
    60-120 (meats)
    (meats)
    additional
    additional pay
    pay NT$
    NT$ 10
    10 with
    with a
    a egg
    egg

    Desserts

    Cakes
    Cakes

    NT$
    NT$ 70
    70 up
    up per
    per piece
    piece

    Muffins
    Muffins NT$
    NT$ 70
    70 per
    per piece
    piece

    What we need
    Business

    License

    GPS
    Garbage

    and recycling bin

    Allowable
    Security

    location

    deposit

    10

    Market Opportunity
    2012/2013 World Coffee Consumption (Per-person)

    9
    8
    7
    6
    5
    4
    3
    2
    1
    0

    1.22

    Worldwide

    2.1
    Average(KG)

    1.33

    Korea

    Taiwan

    N Europe

    Resource: ICO(international coffee organization

    11

    SWOT Analysis
    Strength

    Weakness

    Fast , Cheap ,
    Can move any time

    Difficult to storage food

    Opportunities

    Threats

    Easy to catch people


    attention

    Weather

    12

    Operation plan

    Neihu technology park

    Working days

    Ren'ai Road

    13

    Operation plan

    Holidays

    Dajia Riverside Park


    Songshan Cultural and
    Creative Park

    14

    Promotion

    Buying a cup of coffee can get a piece of free


    cake or dessert in the first month of
    starting the shop.

    Buying a combination meal can get one point,


    collecting 10 points can get a cup of free
    coffee under NT$60.

    15

    Financial Plan
    Item

    Cost (NTD)

    Van*2

    600,000

    Coffee machine*2

    200,000

    Mini Fridge*2

    50,000

    Ice maker*2

    30,000

    Sandwich maker*2

    10,000

    %
    38

    Bean Grinder (Year)

    240,000

    Food supplies(Year)

    240,000

    Insurance(Yearly)

    50,000

    960,000

    40

    Salary (4 persons Yearly)


    Total (1st Year)

    2,380,000

    20

    100

    16

    Financial Plan
    1st Year Startup

    Loan; 78; 33%


    Partner; 120; 50%
    Friend; 40; 17%

    Partne
    r
    Friend
    Loan

    17

    Sales Forecast: Turnover

    2017
    $9,600,000
    2016
    $7,200,000

    2018
    $12,000,0
    00

    18

    Sales and Profit Forecast


    Mobile Coffee Shop
    (NTD)
    Cost
    Sales revenue
    per month
    Total expense
    per month
    Net profit
    Per month
    Net profit
    (year)

    1st Year

    2nd year

    3rd year

    2,380K

    2,228K

    2,128K

    600K

    800K

    1000K

    280K

    320K

    400K

    320K

    480K

    600K

    1,460K

    3 ,480K

    5,072K

    19

    Conclusion
    Rolling Green Mobile coffee shop
    Buy

    Directly from Farmer


    Buy Local, Eat Local
    ~Reduce carbon
    footprint~
    Fairtrade

    Coffee
    Organic coffees
    World Trade
    ~ Make it Fair~

    20

    We make our life and the earth more


    health!
    Rolling Green Mobile coffee shop

    21

    Thank You!

    Questions?

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