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Coding Guide

This document outlines a survey with questions about respondents' awareness of and experience with a product, including their demographics, purchase history, product usage, satisfaction ratings of product attributes, price sensitivity, and suggestions. The survey contains seven sections with various multiple choice and open-ended questions regarding the respondent's name, age, civil status, gender, years of schooling, awareness and past purchases of the product, influences on and reasons for purchase, satisfaction with and importance of product attributes, willingness to purchase at various price points and quantities, and percentage of similar products they would substitute with this product.

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El Shaira Rizzo
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69 views4 pages

Coding Guide

This document outlines a survey with questions about respondents' awareness of and experience with a product, including their demographics, purchase history, product usage, satisfaction ratings of product attributes, price sensitivity, and suggestions. The survey contains seven sections with various multiple choice and open-ended questions regarding the respondent's name, age, civil status, gender, years of schooling, awareness and past purchases of the product, influences on and reasons for purchase, satisfaction with and importance of product attributes, willingness to purchase at various price points and quantities, and percentage of similar products they would substitute with this product.

Uploaded by

El Shaira Rizzo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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VARIABLE

I.PROFILE OF THE
RESPONDENTS
NAME

LABEL

YEARS

Years of schooling

AGE
DailyAllow

SEX

Age of the respondent


Daily allowance of the
respondent
Civil status of the
respondent
Gender of the respondent

II. AWARENESS DATA


AwareP

awareness of the product

SimP

similar products

YearP

Year of purchase

ChanP

Channel of purchase

III. PURCHASE DATA


BuyP

Purchase product

CIVSTAT

CODE

Name of the respondent

NoPur

Reasons of no product
purchase

SourcePur

Source of purchase

FreqP

Frequency of purchase

PcsPur

Quantity of purchase

IV. PRODUCT USAGE DATA


LastChase

Last time of purchase

1-1st year, 2- 2nd year, 3-3rd


year, 4-4th year, 5

1- Single, 2- Married,
3- Widow/Widower
1-Male
2-Female
1-yes
2-no
1-chocolate coated
polvoron, 2- peanut
polvoron,3-pinipig
polvoron,4- cookies and
cream polvoron
(1)2012 (2)2013 (3) 2014
(2015) (5) Others
1-colleagues/friends, 2communication media,3trade fairs/expo,4-market
outlets, 5-Others,specify
1-Yes
2-No
1-Unavailabilty,2Expensive,3-Inferior
quality,4-Others(specify)
1-Department store,2-sarisari store,3-public
market,4-others(specify)
1-oncea day,2-twice a
day,3-once a week, 4others,(Specify)
(1)1 pc (2)2pcs (3) 3pcs
(4) more than 10pcs
1-last day, 2- last week,
(3)last month, 4- more
than a month ago

NoConsum
DegConsum

no consumption for more


than a month
Degree of product
consumption

InfluPur

Influence of purchase

ReasPur

Reason of purchase

V. PRODUCT ATTRIBUTES
RATING
PCol

Product color

PArom

Product aroma

PAppr

Product appearance

PText

Product texture

PFlav

Product flavor

PGenac

Product General
Acceptability

1-more than a week, 2more than a month, 3-last


month
1-friends,2-neighbor,3market outlet, 4communication media, 5Others(specify
1-Affordable,2-Availability,
3- Good taste, 4-nice
packaging, 5-high
nutritional value, 6others(Specify)

1-extremely important,2moderately impt., 3neither impt./unimpt., 4moderately unimpt,5extremely unimpt.


1-extremely important,2moderately impt., 3neither impt./unimpt., 4moderately unimpt,5extremely unimpt.
1-extremely important,2moderately impt., 3neither impt./unimpt., 4moderately unimpt,5extremely unimpt.
1-extremely important,2moderately impt., 3neither impt./unimpt., 4moderately unimpt,5extremely unimpt.
1-extremely important,2moderately impt., 3neither impt./unimpt., 4moderately unimpt,5extremely unimpt.
1-extremely important,2moderately impt., 3neither impt./unimpt., 4moderately unimpt,5-

extremely unimpt.

DCol

Product aroma

DArom

Product appearance

DAppr

Product texture

DText

Product flavor

DFlav

Product aroma

DGenac

Product General
Accpetability

SCol

Product color

SArom

Product aroma

SAppr

Product appearance

SText

Product texture

SFlav

Product flavor

SGenac

Product General
Acceptability

VI. PRICE SENSITIVITY


ANALYSIS
WilB2

Willing to buy for Php 2.00

WilB4

Willing to buy for Php

1-Satisfied,2-Unsatisfied,
3-No response/other
comments
1-Satisfied,2-Unsatisfied,
3-No response/other
comments.
1-Satisfied,2-Unsatisfied,
3-No response/other
comments.
1-Satisfied,2-Unsatisfied,
3-No response/other
comments
1-Satisfied,2-Unsatisfied,
3-No response/other
comments.
1-Satisfied,2-Unsatisfied,
3-No response/other
comments
1-Satisfied,2-Unsatisfied,
3-No response/other
comments
1-Satisfied,2-Unsatisfied,
3-No response/other
comments.
1-Satisfied,2-Unsatisfied,
3-No response/other
comments.
1-Satisfied,2-Unsatisfied,
3-No response/other
comments.
1-Satisfied,2-Unsatisfied,
3-No response/other
comments
1-Satisfied,2-Unsatisfied,
3-No response/other
comments

1-Yes
2-No
1-Yes

WilB6

4.00
Willing to buy for Php 6.00

WilB8

Willing to buy for Php 8.00

WilB10

Willing to buy for Php


10.00
Willing to buy for a
quantity of 2 pcs
Willing to buy for a
quantity of 4 pcs
Willing to buy for a
quantity of 6 pcs
Willing to buy for a
quantity of 8 pcs
Willing to buy for a
quantity of 10 pcs

QT2
QT4
QT6
QT8
QT10
VII. OTHER
COMMENT/SUGGESTIONS
WillB
PerVol

Willingness to buy
Percent volume
substitution of similar
products with product

2-No
1-Yes
2-No
1-Yes
2-No
1-Yes
2-No
1-Yes
2-No
1-Yes
2-No
1-Yes
2-No
1-Yes
2-No
1-Yes
2-No

1- Yes
2- No
(1) 10% (2) 20% (3)
30% (4) 40% (5)
50%

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