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Color: Company Identity Spot Colors Logo Spot Color

This document provides branding guidelines for Adaline products including: 1. Color spot colors to be used for logos, text, backgrounds and product identifiers. 2. Logo sizes for standard and label usage including spacing and orientation guidelines. 3. Information on typeface and fonts to be used for headers and body text. 4. The comprehensive style guide outlines branding elements to create a cohesive brand identity across Adaline products and literature.

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88 views

Color: Company Identity Spot Colors Logo Spot Color

This document provides branding guidelines for Adaline products including: 1. Color spot colors to be used for logos, text, backgrounds and product identifiers. 2. Logo sizes for standard and label usage including spacing and orientation guidelines. 3. Information on typeface and fonts to be used for headers and body text. 4. The comprehensive style guide outlines branding elements to create a cohesive brand identity across Adaline products and literature.

Uploaded by

api-26248140
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

COLOR

COMPANY IDENTITY SPOT COLORS LOGO SPOT COLOR

LIGHT SAGE RADISH RED (66%)


C 26 C 00
M 00 M 83
Y 26 Y 62
K 00 K 00
# BEE1C9 # FO5656
PANTONE 344 C PANTONE 185 C
USES: Owl, book textures & other USES: Logo box only. Not to be used
identity elements. ANYWHERE else.

GOLDENROD
C 20 SCENT PROFILE SPOT COLORS
M 10
Y 53
K 00 TAROCCO ORANGE (35%)
# D1D190 C 03
PANTONE 5855 C M 51
USES: Headers, book textures & Y 97
other identity elements. K 00
# EF9026
PANTONE 021 C
LINEN BEIGE
USES: Tarocco Orange & Lemon products only (text boxes
C 04 & headers.)
M 03
Y 13
K 00 ROSEMARY (40%)
# F2F0DD C 24
PANTONE 5807 C M 43
Y 04
USES: Background (paper, text boxes)
K 00
# BF98C0
PANTONE 5145 C
TEXT SPOT COLORS USES: Rosemary & fig products only (text boxes
& headers.)

SOFT SLATE
C 50
M 42
Y 50
K 09
# 828177
PANTONE 416 C
USES: Body text & Subheads.

2
LOGO
SIZES

STANDARD LOGO LABEL LOGO

1.2 in
3/8 in DOs & DON’Ts

DO apply to each product, identity piece &


web page.
1 1/2 in

DON’T use any other sized logo.


1 1/8 in

DON’T resize type relative to bounding box


or visa versa.
DON’T use Label logo on other pieces or
standard logo size on labels.

SPACING & ORIENTATION

STANDARD LABEL

DOs & DON’Ts

DO follow correct sizing depending of


BOTTOM OF COLOR BOX
piece.
1 in

Do keep logo on left side.


5/8 in

DON’T change logo orientation (never


BOTTOM OF PAGE BOTTOM OF LABEL
horizontal.)

3
TYPEFACE
DECORATIVE

aka posse
AKA POSSE

4
WHO ARE WE?

1
hello!

COMPREHENSIVE STYLE GUIDE FOR ADALINE BRAND


PRODUCTS & LITERATURE.

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