Packaging and labeling serve important functions such as protecting products, promoting products, facilitating storage and use, and reducing environmental damage. Decisions around packaging include package materials, aesthetics, and size/convenience. Common materials include metal, aluminum, plastics, and tetra packs. Package aesthetics enhance appeal and brand identification through innovative design, size, shape, and transparency. Package size and convenience considerations include tubes, nozzles, pull rings, fractional and economy sizes, sachets, reusable containers, and refill packs. Proper labeling includes the brand label, descriptive information, and grade labels indicating quality standards.
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Packaging and labeling serve important functions such as protecting products, promoting products, facilitating storage and use, and reducing environmental damage. Decisions around packaging include package materials, aesthetics, and size/convenience. Common materials include metal, aluminum, plastics, and tetra packs. Package aesthetics enhance appeal and brand identification through innovative design, size, shape, and transparency. Package size and convenience considerations include tubes, nozzles, pull rings, fractional and economy sizes, sachets, reusable containers, and refill packs. Proper labeling includes the brand label, descriptive information, and grade labels indicating quality standards.
Packaging and labeling serve important functions such as protecting products, promoting products, facilitating storage and use, and reducing environmental damage. Decisions around packaging include package materials, aesthetics, and size/convenience. Common materials include metal, aluminum, plastics, and tetra packs. Package aesthetics enhance appeal and brand identification through innovative design, size, shape, and transparency. Package size and convenience considerations include tubes, nozzles, pull rings, fractional and economy sizes, sachets, reusable containers, and refill packs. Proper labeling includes the brand label, descriptive information, and grade labels indicating quality standards.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Packaging and labeling serve important functions such as protecting products, promoting products, facilitating storage and use, and reducing environmental damage. Decisions around packaging include package materials, aesthetics, and size/convenience. Common materials include metal, aluminum, plastics, and tetra packs. Package aesthetics enhance appeal and brand identification through innovative design, size, shape, and transparency. Package size and convenience considerations include tubes, nozzles, pull rings, fractional and economy sizes, sachets, reusable containers, and refill packs. Proper labeling includes the brand label, descriptive information, and grade labels indicating quality standards.
Copyright:
Attribution Non-Commercial (BY-NC)
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Packaging
and Labeling PACKAGING
Functions of Packaging: ►protecting products ►Promoting products ►Facilitating storage, use and convenience ►Facilitating recycling and reducing environmental damage Decisions areas in packaging: ►Package Materials ►Package Aesthetics ►Package size and convenience PACKAGE MATERIALS Changing trends – from wood to paper and plastics. •Metal containers for processed foods, fruit, oil •Aluminium - based package for tea, coffee, spices
Plastics •Films of low-density and high density polyethylene •Advantages: waterproof, moisture proof, greater resistance to sun exposure, light weight, attractiveness and transparency, Allow printing on them. •Tata Tea, Nescafe, Dalda, Amul milk chocolates Tetra Packs •Tetra packs have an edge over cans since their contents have shelf life of three months without the addition of preservatives. •Example: Parle’s Frooti, Godrej’s Jumpin, Onjus, Tropicana, Appy PACKAGE AESTHETICS
shape will enhance the appeal of the products and all these are called package aesthetics. ►Aesthetics makes product differentiation and brand identification. ►Innovative packaging greatly help in generating trails. ►Example : Hindustan Unilever’s Le Sancy Soap with its unique bean shape, was packaged in transparent polythene to exhibit the shape. Transparency allows customer see the unique shape, colour and appearance of the product. ►Packaging also facilitates merchandising. PACKAGE SIZE AND CONVENIENCE
►Pond’s cold cream and Brylcreem in tubes: Dressing table
product to carry-along product. ►Application Convenience of Harpic: with nozzle to use easily. ►Beer can: with pull ring. ►Functional Packaging: fractional package 200gram, 50 gram ►Economy Pack ►Sachets: soups, beverages, candy, cough syrup, digestive salts, hair oil, shampoo. Reusable containers: ►Nescafe: Glass Jar ►Dalda: Plastic Containers ►Bournvita: Drinking mugs and pet jars
Full Factorial Design of Experiment Approach To Design and Optimize The Performance of Industrial Coconut Testa Peeling Mechanism For Sri Lankan Manufacturing Industry
Full Factorial Design of Experiment Approach To Design and Optimize The Performance of Industrial Coconut Testa Peeling Mechanism For Sri Lankan Manufacturing Industry
