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Marketingplan

Hack Discoveries is a new partnership formed by three high school students to help senior citizens prevent cyber attacks and resolve hacks. Their marketing plan outlines goals to build awareness of their services through a website, social media, and blog. They will target senior citizens and differentiate themselves by understanding hacker techniques. Competitors provide similar cybersecurity services but lack Hack Discoveries' focus on seniors or local availability. The plan budgets $15-24 per month for advertising and promotions across social platforms and blogs to execute over the next year.

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89 views8 pages

Marketingplan

Hack Discoveries is a new partnership formed by three high school students to help senior citizens prevent cyber attacks and resolve hacks. Their marketing plan outlines goals to build awareness of their services through a website, social media, and blog. They will target senior citizens and differentiate themselves by understanding hacker techniques. Competitors provide similar cybersecurity services but lack Hack Discoveries' focus on seniors or local availability. The plan budgets $15-24 per month for advertising and promotions across social platforms and blogs to execute over the next year.

Uploaded by

api-309330489
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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TracyMcSwain11thgrade

JahbreaTroxler9thgrade
DiamoniqueHorne11thgrade

HackDiscoveries

2288EMainSt,Snellville,GA30078

MarketingPlan

Prepared:1/20/16
HackDiscoveries


TableofContents

MarketingPlanSummary.3

TheBusiness3
Thefuture...
Themarket..
Newtools....
Strengths,Weakness,Opportunities,Threats..4

Products/Services.5
Goals.
Objectives.
Uniquesellingpositions.
Consumerdemographics..

CompetitorDetails..6

MarketingActivity/Milestone7

SocialMediaStrategy..7

MarketingBudget..8

MarketingPlanSummary
HackDiscoveriesisacompanythatwillcometothehelpofpeopleinneedtobesmarterin
cybersecurity.Ourcompanywillusesocialmediaandtelevisiontogetourbrandnameoutto
everyone.Ourmarketingplanwilldescribehowwewillstartourcompanyandwhoweare
targeting.

TheBusiness

Businessname:HackDiscoveries,registeredinthestateofGeorgia

Businessstructure:Partnership

Dateestablished:January20,2016

Businessowners:TracyMcSwain,JahbreaTroxler,DiamondHorne

Relevantownerexperience:DECAmarketingcommittee,andTechnologyStudentAssociation
(TSA)

Products/Services:Ourserviceistohelpseniorcitizenspreventionofbeinghackedandifthey
arehackedwecanhelpthemtakethestepstotakecareofit.

TheFuture

Goals/objectives:Shorttermgoalstobuildourcompanytoserviceseniorcitizensonhowto
protectthemselvesfromcyberattacks.
Longtermgoalstoexpandourbusinessandtohelppeopleindividually.

TheMarket

TargetmarketSeniorcitizensbecausetheyare2xmorevulnerablethananyoneelse.

Marketingstrategy:Weplantoenterthemarketbybuildingawebsitethathelpsthesenior
citizenswithlearninghowtousetechnology.
Weplantoattractbyhavethesefeaturesonourwebsite.
Thiswillworkbecauseitcanbenefitnotonlyseniorcitizensbuy,everyone.

NewTools

Ournewtoolscomposeofyoutubevideos,ablog,andantwitterfeedtoourwebsite.
TheBusiness

Strengths:Tohelpseniorcitizensnottogethacked,andweareyoungteenssowe
knowwhatisoutthere.

Weakness:Weareanewbusiness/brand,andarecustomerawareness.

Opportunities:Wecouldgotothem,andalsowecouldhaveacallcenter.

Threats:Oneofthethreatsisnotbeingthefirstpointofcontact,andothercompanies.


Products/Services

Services:
HackDiscoveries

Description:Ourserviceistohelpseniorcitizenspreventionofbeinghackedandiftheyare
hackedwecanhelpthemtakethestepstotakecareofit.

Price:$20$35

Goals/Objective

Shorttermgoals:Ourshorttermgoalsistogetourwebsiteoutthereandstartingtogetpeople
tocometoourcompany.

Longtermgoals:Ourlongtermgoalsistoexpandourbusinessandtohelppeopleindividually.

UniqueSellingPosition

Ourbusinessisuniqueinthismarketbecauseweareyoungerthantheaveragesoweknow
howhackersthink.

Ourdifferentiatesofourserviceisthatwecanhelpmultiplepeople,butitismainlyforsenior
citizens.

Ourbusinessstandsoutfromothercompaniesbecausewearemakingitusefulforpeoplethat
havebeenhackedandsowecangiveanhelpinghand.

Ourservicefillsourcustomerswiththefillingofthattheyhavesomeonetogototalktoandgo
toforhelpwhenandiftheygethacked.

CustomerDemographics

Wearetargetingseniorcitizens,age:55older,gender:male&female,lovetobeintheir
communitiesandtheirfamilies,theirattitudesisgreetingandwelcoming.


CompetitorDetails

Root9B

2011

CorporationMissionisto
delivertheright
ProfessionalServices
solutionforeachjob,at
everylevel.Itisthe
expressedmissionof
everyroot9B
Technologiesassociateto
providesolutionswitha
completeperspectivefor
ourclientsorganization,
andweencouragethe
sameholisticatmosphere
andperspectiveinsideour
organization.

Strengthis
thattheyare
gettingthe
wordouton
whatthey
aredoingto
helppeople
tostop
hackers.

Weakness
isthatthey
arenot
everywhere
soifpeople
needthem
theycant
gettothem.

Dell
Secureworks

1999

TheCTUsmissionisto
protectDellSecureWorks
customers,promote
greaterefficiencyand
effectivenessin
supportingcustomers
acrossourSecurity
OperationsCenters
(SOCs),support
customersduringcomplex
IncidentResponse
engagements,anddrive
innovationtoenhance
DellSecureWorks
capabilitiestodetect,
resistandrespondto
threats.

Strengthis
thattheyare
ancomputer
companyso
theywillbe
thefirst
pointof
contact
when
something
happens.

Weakness
isthatthey
haveso
many
customers,
sothey
wouldntbe
abletoget
toallof
them.


Marketingactivity/milestone

1. Ouractivities TracyMcSwain
willbefor
social
media,websi
te,andonline
blogand
advertising.

January20,2016
April18,2016

Averageclickcosts
advertisers$0.24
andtheaverage
CPMcost$0.66.

2.Blogosphere
Marketing

JahbreaTroxler

January20,2016
April18,2016

WeeklyBlogPost
thatwillinformour
TargetConsumers
abouttheriskof
identitytheft.

3.Tellafriend
ScriptRT(
ReTweet)
Personwiththe
most
ReTweets
willgeta
shoutouton
ourTwitter
Account

JahbreaTroxler

January20,2016
April18,2016

Dontloseyour
retirementsavings
tomistakesinthe
cyberworld.Visit
HackDiscoveries
formore
information.

TracyMcSwain

January20,2016
April18,2016

Averagecostof
twitterand
facebookadsis
$4.90.

January20,2016
April18,2016

#dontgethacked

Socialmediastrategy

1.Oursocialmedia
strategyisgoingto
gettwitterads,
facebookads,and
publicbranding.

2.CreateOne
DiamoniqueHorne
UnifiedHashtagfor
UseAcrossAll
SocialChannels


MarketingBudget(year)

Iteam

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Marketing

Facebook
Ads.

$5

$5

$5

$5

$5

$5

$5

$5

TwitterAds $4

$4

$4

$4

$4

$4

$4

$4

$15

$15

$15

$15

$15

$15

$15

24

24

24

24

24

24

24

BlogAds.

$15

Promotion 24
Total

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