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Impact of Online Reviews On Consumer Buying Behaviour

The document outlines a research study that aims to analyze the impact of online reviews on consumer buying behavior. It presents 6 hypotheses predicting relationships between review ratings, content, demographics and consumer purchasing. A conceptual model is proposed but not described. The research methodology involves descriptive research of 150 consumers in Chandigarh, India who engage in online shopping for electronics goods, using a snowball sampling technique.

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Ramneet Parmar
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410 views7 pages

Impact of Online Reviews On Consumer Buying Behaviour

The document outlines a research study that aims to analyze the impact of online reviews on consumer buying behavior. It presents 6 hypotheses predicting relationships between review ratings, content, demographics and consumer purchasing. A conceptual model is proposed but not described. The research methodology involves descriptive research of 150 consumers in Chandigarh, India who engage in online shopping for electronics goods, using a snowball sampling technique.

Uploaded by

Ramneet Parmar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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IMPACT OF ONLINE

REVIEWS ON CONSUMER
BUYING BEHAVIOUR
BUSINESS COMUNICATION
GROUP MEMBERS: Ramneet Singh
Raunaq Singh
Vishal Bhardwaj

RESEARCH OBJECTIVES
To study the Impact of online reviews on Consumer
Buying Behaviour.

HYPOTHESIS
H1=There is significant and positive relationship between Review

Rating and Consumer Buying Behaviour


H1a=There is significant and positive relationship between Positive
reviews and consumer buying behaviour
H1b=There is significant and positive relationship between Negative
reviews and consumer buying behaviour
H2=There is significant and positive relationship between Review
Content and Consumer Buying Behaviour
H2a=There is significant and positive relationship between Content
Description and Consumer Buying Behaviour

HYPOTHESIS(Contd...)
H2b=There is direct relationship between Star Rating and

Consumer Buying Behaviour


H2c=There is direct relationship between Quantity of
Reviews and Consumer Buying Behaviour
H3= There is significant and positive relationship between Age
and Consumer Buying
H4= There is significant and positive relationship between
Gender and Consumer Buying
H5= There is significant and positive relationship between
Qualification and Consumer Buying
H6= There is significant and positive relationship between
Income and Consumer Buying

CONCEPTUAL MODEL

RESEARCH METHODOLOGY
RESEARCH DESIGN

DESCRIPTIVE RESEARCH

TARGET POPULATION

CONSUMERS WHO ENGAGE IN ONLINE SHOPPING

SAMPLING UNIT

ELECTRONICS GOODS

EXTENT

CHANDIGARH, MOHALI & PANCHKULA

SAMPLING TECHNIQUE

SNOWBALL SAMPLING

SAMPLE SIZE

150

THANK YOU

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